Factors Affecting Spectators\u27 Decisions in Attending NBA Home Games

The purpose of this study was to examine factors that would affect spectators\u27 decisions in attending future NBA games. The survey included a 14-item Decision Information Scale and demographic variables. Participants were spectators (N=410) attending a regular season NBA home game in 2009. Random cluster sampling technique was used with the attempt to cover different sections of the arena. Item responses were based on a 5-point Likert Scale (e.g., 1=not at all important, 5=very important)