7 research outputs found
Understanding Program-Induced Mood Effects: Decoupling Arousal from Valence
- Author
- Aylesworth Andrew B.
- Batra Rajeev
- Batra Rajeev
- Bless Herbert
- Bless Herbert
- Broniarczyk Susan
- Bryant Jennings
- Clark Margaret S.
- Clark Margaret S.
- Deborah J. MacInnis
- Fedorikhin Alexander
- Gayle Michael C.
- Goldberg Marvin E.
- Gorgolione J. M.
- Gorn Gerald
- Innes J. M.
- Isen Alice M.
- Kennedy J. R.
- Knowles Patricia A.
- Lang Annie
- Lee Angela Y.
- Lord Robert G.
- MacInnis Deborah J.
- Mackie Diane M.
- Mathur Mahima
- Mehrabian A.
- Murray Noel
- Pavelchak Mark A.
- Peterson Robert A.
- Petty Richard E.
- Raghunathan Rajagopal
- Richard Nisbett E.
- Ross John
- Russell James A.
- Russell James A.
- Schwarz Norbert
- Schwarz Norbert
- Singh Surendra
- Soldow Gary F.
- Sonbonmatsu David M.
- Stanislaw Harold
- Stayman Douglas M.
- Stewart Shapiro
- Sujan Mita
- Worth Leila T.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
No full textWhat Makes a Super Bowl Ad Super? Five-Act Dramatic Form Affects Consumer Super Bowl Advertising Ratings
- Author
- Ainsworth Bailey
- Alice Gagnard
- Barbara Stern
- Barbara Stern
- Barbara Stern
- Barbara Stern
- Barbara Stern
- Bertram Cohler
- Boris Trbic
- Caleb Siefert
- Elizabeth Hirschman
- Eric Amould
- Fredric Jameson
- Gregory Boller
- Gregory Boller
- Gustav Freytag
- Hyun Jin
- Hyun Jin
- J. Rayfield
- James Gee
- Jennifer Escalas
- Jerome Stern
- Jim Nail
- John Black
- John Deighton
- John Deighton
- Joseph Fleiss
- Julie Edell
- Juran Kim
- Keith A. Quesenberry
- Kent Grayson
- Laura Peracchio
- Marc Weinberger
- Mark Pavelchak
- Martin Esslin
- Mee-Shew Cheung
- Michael K. Coolsen
- Namjun Kang
- Nelson Barber
- Richard Landis
- Shiri Vivek
- Sondra Willobee
- William Ellos
- William Tao Sun
- William Wells
- Xinshu Zhao
- Publication venue
- 'M. E. Sharpe Inc.'
- Publication date
- Field of study
No full textConsumer's Responses on the Impact of Sponsor Type(Official vs. Ambush) and Credibility: Based on Persuasion Knowledge Model
- Author
- Artz Nancy
- Aurifeille Jacque-Marie
- Bal Charles
- Baron Reuben M
- Barone Michael J.
- Barone Michael J.
- Boush David. M
- Campbell Margaret C
- Campbell Margaret C
- Carlson Jay P.
- Cotte June
- Crimmins James
- D'Astous A
- Dholakia Ruby Roy
- Friestad Marian
- Friestad Marian
- Jain Shailendra Pratap
- Kirmani Amna
- Kirmani Amna
- Kirmani Amna
- Kirmani Amna
- Kruglanski Arie
- Lee Myung Soo
- Martensen Anne
- Meenaghan Tony
- Meenaghan Tony
- O'Sullivan Paul
- Oliver Richard L
- Pavelchak Mark A.
- Rao Akshay
- Roseman Ira J.
- Sandler Dennis M
- Sandler Dennis M
- Shani Daivd
- Speed Richard
- Stipp Horst
- Szykman Lisa R.
- Vohs Kathleen D
- Warlop Luc
- Wentzel Denial
- Wiener Joshua L
- Wright Peter
- ๊น์ฉ๋ง
- ๊น์ ํ
- ๊น์ ํ
- ๋ฐ์ ํ
- ์ ๋์ค
- ์ฌ์ค์
- ์ดํฌ๋ณต
- ์๋ช ์
- ์์ํ
- ์ฅํ์
- ์ฃผ์งํ
- ์ฐจ์๋
- Publication venue
- 'Korean Academy of Commodity Science & Technology'
- Publication date
- Field of study
No full textExploring Ad-Elicited Emotional Arousal and Memory for the Ad Using fMRI
- Author
- Aaker Jennifer L.
- Aaker David A.
- Adolphs Ralph
- Adolphs Ralph
- Adolphs Ralph
- Allison Truett
- Ambler Tim
- Bagozzi Richard P.
- Bargh John A.
- Benjamini Yoav
- Bergkvist Lars
- Berlyne Daniel E.
- Binder Jeffrey R.
- Bolls Paul D.
- Bower Gordon H.
- Bradley Margaret M.
- Cahill Larry
- Cahill Larry
- Canli Turhan
- Cavanna Andrea E.
- Cohen Joel B.
- Cohen Joel B.
- Corbetta Maurizio
- Craik Fergus I. M.
- Dolcos Florin
- Easterbrook James A.
- Egidi Giovanna
- Forgas Joseph P.
- Friestad Marian
- Frijda N. H.
- Grill-Spector Kalanit
- Grossman E.
- Hamann Stephan
- Hein Grit
- Hila Riemer
- Hoffman Elizabeth A.
- Ioannides Andreas A.
- Isen Alice M.
- Ishai Alumit
- Janiszewski Chris
- Janiszewski Chris
- Janiszewski Chris
- Kahneman Daniel
- Kenning Peter
- Kensinger Elizabeth A.
- Kensinger Elizabeth A.
- Kensinger Elizabeth A.
- Kilpatrick Lisa
- Krishnan H. Shankar
- Kroeber-Riel Werner
- Kwong Kenneth K.
- LaBar Kevin S.
- Lazarus S. Richard
- LeDoux Joseph E.
- Levine Linda J.
- Levine Linda J.
- MacInnis Deborah J.
- Marcel Anthony J.
- Mehta Abhilasha
- Murty Vishnu P.
- Ochsner Kevin N.
- Ochsner Kevin N.
- Park Ji-Young
- Parkinson Brian
- Pavelchak Mark A.
- Pham Michel Tuan
- Phelps Elizabeth A.
- Plassmann Hilke
- Poels Karolien
- Puce Aina
- Redcay Elizabeth
- Reisberg Daniel
- Rimol Lars M.
- Rothschild Michael L.
- Rothschild Michael L.
- Russell James A.
- Sanbonmatsu David M.
- Schachter Stanley
- Schaefer Michael
- Schooler Jonathan W.
- Scoville William B.
- Singh Surendra N.
- Smith Craig A.
- Steenkamp Jan-Benedict E. M.
- Thorson Esther
- Tomer Bakalash
- Ungerleider Leslie G.
- Uppenkamp Stefan
- Vander Wyk Brent C.
- Wyer Robert S.
- Yerkes Robert M.
- Yoon Carolyn
- Young P. Malcolm
- Zillmann Dolf
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
No full textSetting the Stage: Collective Selection in the Stylistic Context of Commercials
- Author
- Abrams Meyer H.
- Adorno T. W.
- Albrecht Donald
- Arlen Michael J.
- Baran Stanley J.
- Baran Stanley J.
- Barbatsis Gretchen
- Becker Howard S.
- Becker Howard S.
- Belk Russell W.
- Berger Arthur Asa
- Blumer Herbert
- Booms Bernard H.
- Brissett Dennis
- Burke Kenneth
- Debevec Kathleen
- Deighton John
- Ewen Stuart
- Faber Ronald J.
- Friedman Monroe
- Friedman Monroe
- Goffman Erving
- Gronhaus Kjell
- Grove Stephen J.
- Haire Mason
- Hine Thomas
- Holbrook Morris B.
- Holbrook Morris B.
- Holman Hugh C.
- Holman Rebecca H.
- Holt Michael
- Kaus Mickey
- Kleine Robert E.
- Kotler Philip
- Laumann Edward O.
- Lawrence Greenberg
- Magiera Marcy
- Mayerle Judine
- McCracken Grant D.
- McCracken Grant D.
- Michael R. Solomon
- Miller Julia
- Mukerji Chandra
- Munson Michael J.
- Nasar Jack L.
- O'Guinn Thomas C.
- Pavelchak Mark A.
- Pedersen Darhl M.
- Peterson Richard A.
- Pilzer Herbert R.
- Pollay Richard W.
- Rose Arnold M.
- Sharkey Betty
- Shrum L. J.
- Solomon Michael R.
- Solomon Michael R.
- Solomon Michael R.
- Solomon Michael R.
- Stokols D.
- Toffler Alvin
- Tuchman Gaye
- Wells William D.
- Wener Richard E.
- White H. C.
- Zinkhan George M.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
No full textThe Impact of Program Affective Valence and Level of Cognitive Appraisal on Advertisement Processing and Effectiveness
- Author
- Arnold Magna B.
- Arnold Magna B.
- Arnold Magna B.
- Axelrod Joel N.
- Barwise T.P.
- Batra Rajeev
- Batra Rajeev
- Belk Russell
- Bello Daniel C.
- Borg Ingwer
- Bower Gordon H.
- Bower Gordon H.
- Bower Gordon H.
- Boyer Peter J.
- Bryant Jennings
- Buck Ross
- Burke Marian C.
- Carlsmith J.M.
- Carson Tracey
- Celsi Richard L.
- Chattopadhyay Amitava
- Clark Margaret S.
- Clark Margaret S.
- Coates Colby
- Cohen Joel B.
- Cullen D.
- Darwin Charles R.
- De Rivera J.
- Edell Julie A.
- Eysenck Michael W.
- Farris P.W.
- Forest Duncan
- France Karen Russo
- Frijda Nico H.
- Gardner Meryl Paula
- Goldberg Marvin E.
- Gorn Gerald J.
- Gouaux Charles
- Gouaux Charles
- Greenwald Anthony G.
- Griffitt William
- Hasher Lynn
- Hoffman Donna L.
- Hoffman Martin L.
- Isen Alice M.
- Isen Alice M.
- Isen Alice M.
- Isen Alice M.
- Izard Carroll E.
- Izard Carroll E.
- Johnson Eric
- Kennedy John R.
- Laird James
- Lammers H. Bruce
- Lazarus Richard S.
- Lazarus Richard S.
- Lazarus Richard S.
- Leventhal Howard
- Leventhal Howard
- Loftus E.F.
- MacInnis Deborah J.
- MacInnis Deborah J.
- Mandler George
- Mathur Mahima
- Messmer Donald J.
- Mick David Glen
- Murry John P.
- Murry John P.
- Park C.W.
- Parkinson Brian
- Pavelchak Mark A.
- Petty Richard E.
- Petty Richard E.
- Petty Richard E.
- Ratneshwar S.
- Regan J.W.
- Russell James A.
- Schacter Stanley
- Schacter Stanley
- Scherer Klaus R.
- Schultz D. E.
- Schumann David W.
- Schwerin Horace A.
- Smith Craig A.
- Smith Craig A.
- Soldow Gary F.
- Staats A.W.
- Television Audience Assessment Inc.
- Veitch Russell
- Wright Peter
- Wright Peter
- Zajonc R.B.
- Zajonc R.B.
- Zillman Dolf
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
No full text
