Exploring Ad-Elicited Emotional Arousal and Memory for the Ad Using fMRI
- Authors
- Aaker Jennifer L.
- David A. Aaker
- Adolphs Ralph
- Adolphs Ralph
- Adolphs Ralph
- Allison Truett
- Ambler Tim
- Bagozzi Richard P.
- Bargh John A.
- Benjamini Yoav
- Bergkvist Lars
- Berlyne Daniel E.
- Binder Jeffrey R.
- Bolls Paul D.
- Bower Gordon H.
- Bradley Margaret M.
- Cahill Larry
- Cahill Larry
- Canli Turhan
- Cavanna Andrea E.
- Cohen Joel B.
- Cohen Joel B.
- Corbetta Maurizio
- Craik Fergus I. M.
- Dolcos Florin
- Easterbrook James A.
- Egidi Giovanna
- Forgas Joseph P.
- Friestad Marian
- Frijda N. H.
- Grill-Spector Kalanit
- Grossman E.
- Hamann Stephan
- Hein Grit
- Hila Riemer
- Hoffman Elizabeth A.
- Ioannides Andreas A.
- Isen Alice M.
- Ishai Alumit
- Janiszewski Chris
- Janiszewski Chris
- Janiszewski Chris
- Kahneman Daniel
- Kenning Peter
- Kensinger Elizabeth A.
- Kensinger Elizabeth A.
- Kensinger Elizabeth A.
- Kilpatrick Lisa
- Krishnan H. Shankar
- Kroeber-Riel Werner
- Kwong Kenneth K.
- LaBar Kevin S.
- Lazarus S. Richard
- LeDoux Joseph E.
- Levine Linda J.
- Levine Linda J.
- MacInnis Deborah J.
- Marcel Anthony J.
- Mehta Abhilasha
- Murty Vishnu P.
- Ochsner Kevin N.
- Ochsner Kevin N.
- Park Ji-Young
- Parkinson Brian
- Pavelchak Mark A.
- Pham Michel Tuan
- Phelps Elizabeth A.
- Plassmann Hilke
- Poels Karolien
- Puce Aina
- Redcay Elizabeth
- Reisberg Daniel
- Rimol Lars M.
- Rothschild Michael L.
- Rothschild Michael L.
- Russell James A.
- Sanbonmatsu David M.
- Schachter Stanley
- Schaefer Michael
- Schooler Jonathan W.
- Scoville William B.
- Singh Surendra N.
- Smith Craig A.
- Steenkamp Jan-Benedict E. M.
- Thorson Esther
- Tomer Bakalash
- Ungerleider Leslie G.
- Uppenkamp Stefan
- Vander Wyk Brent C.
- Wyer Robert S.
- Yerkes Robert M.
- Yoon Carolyn
- Young P. Malcolm
- Zillmann Dolf
- Publication date
- Publisher
- 'Informa UK Limited'
- Doi