The Research/Teaching Interface: Turning a Pretest into an Experiential Exercise

The benefits of student pretests as an experiential learning exercise are discussed with an illustration. Positive results were noted from implementation of the suggested method

Introducing INMART: An International Marketing Simulation Game

A new international marketing game, INMART, is described. In terms of scope, it is somewhat similar to the EX-STRA Export Strategy game (Bissada and King 1984). Both games require students to perform country analyses out-of-class prior to making export decisions (level of activity in various countries, pricing, etc.) based upon such variables as the changes in duty levels, currency values, and trade policies. However, INMART offers some unique benefits as well in that it can be played interactively by individual students in a relatively short period of time

International entrepreneurial capability: The measurement and a comparison between born global firms and traditional exporters in China

International entrepreneurial capability, Born global firms, Exporters, China, Global market performance,