A Model of organic Consumption

The purpose of this study is to conceptualize organic consumption that applies to a wide range of consumer product categories, including food, household items, and fiber products. The conceptual model will include dimensions that shape the environmental risk and efficacy perceptions and their relationships with organic consumption

A Model of organic Consumption

The purpose of this study is to conceptualize organic consumption that applies to a wide range of consumer product categories, including food, household items, and fiber products. The conceptual model will include dimensions that shape the environmental risk and efficacy perceptions and their relationships with organic consumption.</p

Factors surrounding adolescents' counterfeit purchasing: An exploratory study

The purpose of this study was to investigate the effects of personal and social factors of adolescents' counterfeit purchasing, using a focus group interview with 6 adolescents. The results show that use of socio-emotional network is prevalent in adolescents' counterfeit purchasing behavior. Subjects expressed that status was irrelevant, rather personal preference was the primary motivation of purchasing counterfeits. Past counterfeit purchase experience of their own and family members were found influential in subjects' counterfeit purchasing. Consistent to social control theory, counterfeit purchasers are likely to purchase counterfeits and family plays a significant role in it. Subjects all agreed to the comforts and excitement they experienced when shopping for counterfeits with family and/or friends. The most interesting finding of this study is that the subjects perceived or believed that that counterfeit goods and counterfeit purchasing were nothing but normal. All subjects were unaware of anything negative about counterfeit merchandise. Common assumption that counterfeit purchasers seek status or symbolic gains was not supported in this study. The finding indicates that the education regarding consumer ethics is significantly lacking. The society and the family do not seem to provide normative basis of ethical consumption. Consumer education needs to start in early years and thus shape children and adolescents ethical consumer behaviors.</p

Establishing loyalty from consumers’ CSR perception toward the restaurants offering nutritional information

Abstract This study investigated the influence of consumers’ corporate social responsibility (CSR) perception of the restaurants that offer nutritional information on their menu on customer satisfaction and loyalty to the restaurants and the mediating roles of brand trust and customer satisfaction in the picture. A SEM technique was used to analyze 360 responses collected from a survey in the US. The findings implicate that brand trust in the restaurant is a major benefit for the restaurants from offering nutritional information, yet customer satisfaction seems to be a necessary condition to establish loyalty at the same time

Stakeholder Forces of Socially Responsible Supply Chain Management Orientation

supply chain, clothing, sweatshop, social responsibility,