Pengaruh Prior Online Purchase Experience Terhadap Trust Dan Online Repurchase Intention (Survey Pada Pelanggan Zalora Indonesia Melalui Website Www.zalora.co.id)

This study aims to determine the effect of Prior Online Purchase Experience on the Trust and Online Repurchase Intention. Exogenous variables used in this study were Prior Online Purchase Experience, while the intervening variable in this study is the Trust and endogenous variables in this study are Online Repurchase Intention. Types of research used is explanatory research with quantitative approach. This study is done to the customer on the website ZALORA Indonesia (www.zalora.co.id). Sampling technique using simple random sampling. Techniques of data analysis in this study using descriptive analysis and path analysis. This study shows the effect of Prior Online Purchase Experience) that reinforced Trust intervening variables against Online Repurchase Intention the effect of 50.5%. Based testing can be seen that The Prior Online Purchase Experience Variable has a greater influence on The Online Repurchase Intention without having to go through intervening variables. A consumer's shopping experience in online shopping, especially in ZALORA Indonesia through the website www.zalora.co.id can be a strong determinant of the Online Repurchase Intention. However, vendors ZALORA Indonesia also needs to maintain the confidence of customers to maintain good credibility