The Effect Of Paylater Payment Methods On The Increase Of Impulse Purchases

This research was conducted based on the researcher's desire to find out what factors in the pay later payment method can foster impulse buying, especially for consumers. The independent factor being studied is the Paylater Method (X) while the dependent factor is impulse buying (Y), and the selection of the discount factor is due to the easy payment using the Paylater method. Based on the results of the questionnaire which was processed using SPSS 23 with simple linear regression, it was found that the factors studied had an influence of 4,023. And the result is that X has a positive effect on Y, while based on the results of the R2 count, the value = 0.294 or in other words the discount variable only answers 29.4% of the problems that occur

Swot Analysis Of Small And Medium Micro Business Development In Jatiuwung District, Tangerang City

This study is to determine how the development of MSMEs in Jatiuwung sub-district, Tangerang City, where there are Tangerang specialties and souvenirs that are commonly consumed by the general public. Where this analysis uses SWOT and describes it in the SWOT matrix.Based on the research results, the potential for development in the products of Micro, Small and Medium Enterprises is quite good in terms of organization, products, and others. And also for Micro, Small and Medium Enterprises, Jatiuwung has a team that supports each other and this needs to be maintained and improved. For the product itself, it is very good in terms of taste and packaging to be able to increase sales, quality improvement and other creative ideas are needed. In the promotion itself, it has been through social media which is often used through WA and there is a need for an increase to the market place, and no less important is the support from the Regional Government who has provided a place at the Jatiuwung District Office and this greatly helps the marketing process to the community directly

Adaptation Of Disruption In Fast Food Companies In The New Normal Era

The purpose of this research is how the community can adapt to the changes that occur in fast food companies in the new normal era. Discipline and public understanding of changes during the pandemic and entering the normal era are very important from habituation and technology. This research is descriptive by collecting primary data and also secondary data by conducting analysis and random interviews with services on fast food, visitors, and other data. This observation was made because fast food is the food most often consumed by people around> 80% because it is fast in providing it and this food is the people's choice for holding meetings both formal and informal. The results obtained and analyzed for this new order of life by opening it up gradually and getting used to the conditions applied by the government since March until now have made people accustomed to the existence of temperature checking regulations, wearing masks, maintain distance and determine other health protocols. With the existence of health rules applied the community has realized the importance of maintaining health even with meetings with others. The use of cashless or delivery that was already available in service applications before the pandemic and some people can already use it but others are more accustomed to using other merchant applications because it is considered easier and the number of choices and discounts

Pengaruh Harga, Kualitas Produk, dan Promosi terhadap Keputusan Pembelian pada PT. Hao Sheng Trading

Tujuan diadakan penelitian ini agar dapat mengetahui apakah ada pengaruh suatu harga, kemudian kualitas produk, dan promosi terhadap suatu keputusan pembelian. Serta menguji apakah terdapat hubungan harga, kemudian kualitas produk dan promosi terhadap suatu keputusan pembelian yang dilakukan pada PT. Hao Sheng Trading. Berikut hasil yang didapatkan dari analisis data yang secara cermat dilakukan pada penelitian ini, dan dapat diketahui bahwa variabel dari X-1 (Harga) dengan variabel Y (Keputusan Pembelian) yang memiliki pengaruh secara kuat, dibuktikan dari nilai signifikan t hitung senilai 1.848 yang lebih besar dari suatu nilai t tabel 1.661 dan bisa ditunjukkan juga dengan nilai signifikansi 0,008 < 0,05. Variabel dari X-2 (Kualitas Produk) dengan variabel Y (Keputusan Pembelian) bisa diketahui memiliki pengaruh secara kuat yang bisa dibuktikan dari nilai signifikan suatu t hitung senilai 3.178 yang lebih besar dari suatu nilai dari t tabel 1.661 dan bisa juga dibuktikan juga dengan nilai signifikansi 0,000 < 0,05. Variabel dari X-3 (Promosi) dengan variabel Y (Keputusan Pembelian) bisa kita lihat berpengaruh secara kuat dengan nilai suatu t hitung senilai 5.136 yang agak kecil dari suatu t tabel 1.661 dan bisa dibuktikan juga dengan suatu nilai dari signifikansi 0,000 < 0,05. Variabel X-I (Harga), kemudian X-2 (Kualitas Produk),kemudian juga X-3 (Promosi)memiliki pengaruh secara bersama-sama (simultan) kepada variabel Y (Keputusan Pembelian) yang dapat kita lihat dari uji f dengan adanya nilai f hitung 90.317 > dari f tabel 2,60 dengan tingkat yang signifikan senilai 0,000 < 0,05

Performance Appraisal Standardization Of Educational Manpower And Education Management

Performance appraisal is a planned process and must be carried out periodically to measure the success of the education and learning process. The author limits the discussion in this article to the aspects that must be assessed for educators and education personnel. The current problems are the absence of segregation of the assessed aspects, there are not any standardized of scoring system, and determination of benchmarks used in the assessment. The results of the performance assessment lie with the appraiser who assesses the teaching staff and education staff objectively and not subjectively based on the aspects that must be assessed. The success of the education and teaching process lies in the contribution of the teaching and education personnel performance according to predetermined standards

The Role Of Small Micro Enterprises In Production Snack And Product Innovation Towards Additional Community Economic Income In Tangerang City

The study is intended to determine The Role of Small Micro Enterprises in Production Snack and Product Innovation towards an Additional Community Economic in Tangerang City. Micro small and medium enterprises (MSMEs) have an important role in the economy of Indonesian society. Indonesia government also views the existence of MSME businessman as important. The existence of MSMEs can have an effect on increasing people's income and also with the innovation of snacks that can attract consumers. The method used quantitative which was taken, it can be conclude that Whereas t count is 6,453> t table is 1,985 and the sig o.oo value <0.05, this shows that the role of Micro and Small Enterprises in production snacks has a significant and positive effect on the addition of community economic income in Tangerang City. That t count is 5,568> t table is 1,985 and the sig o.oo value <0.05, this shows that product innovation has a significant and positive effect on the addition of community economic income in Tangerang City. Whereas F count is 161,927> from F table of 3.09 and sig value of 0,000 <0.05, this shows that the Micro and Small Entrepreneurs Production snacks together with product innovation have a significant and positive effect on the addition of community economic income in Tangerang City

Analyzing The Data Reading Interest Of Tangerang Citizens In Selecting Between Physical Books And E-Books

Reading activities can be done by anyone; children, teenagers, adults, even elderly people. However, these reading activities have much ignored by various circles, especially Indonesian citizens. In an era when technologies have not developed rapidly as today, people used physical books for reading. In practice, physical books are still the main choice, especially for Tangerang people. The reading interest of Tangerang people increased significantly since 2014 to 2019. However, a solution is required to develop literacy amidst modernity in responding to the development of an all-around technology era. E-book is the manifestation of the provision of profound knowledge through digital access with all its strengths and weaknesses. This study aims to identify which one that Tangerang people are more preferred; reading physical books or e-books.     This study used qualitative-descriptive method. The data sources used were the result of a 10-day online survey and literature study as the secondary data. Research results indicate that based on the categories of the easiness in obtaining reading materials, and price, e-books are more superior because they are easily obtained and affordable. However, based on the comfort-wise category, physical books still become the preference of Tangerang people because they are clearer, appealing, and prevent eyestrai

Pengaruh Harga, Kelengkapan Produk, dan Promosi Terhadap Keputusan Pembelian pada PT. Samudra Teknik Sejahtera

Penelitian ini ditulis untuk mengetahui sejauh mana harga, kelengkapan produk, dan promosi mempengaruhi keputusan pembelian PT. Samudra Teknik sejahtera. Pemilihan sampel berdasarkan rumus Limeshow yang telah ditetapkan adalah 100 responden. Berdasarkan tabel koefisien, persamaan linier Y = 3,204 + 0,725X1 + 0,366X2 + 0,140X3 + e berarti bahwa untuk setiap kenaikan atau penurunan 1 poin pada harga, kelengkapan produk dan promosi, sehingga keputusan pembelian akan mengalami kenaikan atau penurunan 0,725 Untuk harga, kelengkapan produk 0,366, dan promosi 0,140.R Square mendapatkan 0,886 yang berarti semua variabel independen berpengaruh sebesar 88,6% terhadap variabel depeden. Berdasarkan tabel ANNOVA diperoleh nilai F hitung 249,643 > F tabel 2,699 dan sig.nya 0,000 < 0,05 berarti hasil uji F menjelaskan bahwa seluruh variabel independen berpengaruh simultan terhadap variabel depeden

Pengaruh Viral Marketing, Online Customer Review, dan Harga Terhadap Keputusan Pembelian pada Produk Skincare Somethinc Melalui Marketplace Shopee Indonesia

Adanya penelitian ini bertujuan untuk menganalisis dan mengidentifikasi sejauh mana viral marketing, online customer review dan harga memiliki pengaruh terhadap keputusan pembelian pada produk skincare Somethinc Indonesia. Dari hasil uji SPSS 22, nilai R Square pada uji koefisien determinasi yaitu 0,646 atau 64,6%, yang memiliki arti adanya pengaruh Viral Marketing, Online Customer Review dan Harga terhadap Keputusan Pembelian sebesar 64,6%. Sementara itu nilai Fhitung yang telah didapat yaitu 85,286 lebih besar dari nilai serta nilai signifikansi sebesar . Uji F (simultan) yang dihasilkan membuktikan bahwa semua variabel X yaitu Viral Marketing (X1), Online Customer Review (X2) dan Harga (X3) teruji mempunyai pengaruh dengan Bersama-sama terhadap variabel Y yaitu Keputusan Pembelian (Y) pada Produk Skincare Somethinc Melalui Marketplace Shopee Indonesia.Adanya penelitian ini bertujuan untuk menganalisis dan mengidentifikasi sejauh mana viral marketing, online customer review dan harga memiliki pengaruh terhadap keputusan pembelian pada produk skincare Somethinc Indonesia. Dari hasil uji SPSS 22, nilai R Square pada uji koefisien determinasi yaitu 0,646 atau 64,6%, yang memiliki arti adanya pengaruh Viral Marketing, Online Customer Review dan Harga terhadap Keputusan Pembelian sebesar 64,6%. Sementara itu nilai Fhitung yang telah didapat yaitu 85,286 lebih besar dari nilai serta nilai signifikansi sebesar . Uji F (simultan) yang dihasilkan membuktikan bahwa semua variabel X yaitu Viral Marketing (X1), Online Customer Review (X2) dan Harga (X3) teruji mempunyai pengaruh dengan Bersama-sama terhadap variabel Y yaitu Keputusan Pembelian (Y) pada Produk Skincare Somethinc Melalui Marketplace Shopee Indonesia

PENGARUH PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA ESTEH INDONESIA

Penulis melakukan penelitian ini dengan maksud untuk mengetahui besarnya pengaruh yang diberikan variabel independen yaitu Produk (X1), Harga (X2) dan Promosi (X3) terhadap Keputusan Pembelian (Y) di Esteh Indonesia. Berdasarkan pada uji koefisien determinasi, diperoleh nilai R Square sebesar 52,9%, yang berarti Produk, Harga dan Promosi memberikan pengaruh sebanyak 52,9% terhadap Keputusan Pembelian. Sedangkan dari uji F yang telah dilakukan, diperoleh hasil nilai fhitung sebesar 35,972 yang dimana > Ftabel 2,70 dengan signifikansi sebesar 0,000 < 0,005. Hasil uji F (uji simultan) menunjukkan bahwa seluruh variabel independen terbukti memiliki pengaruh secara bersama-sama terhadap variable dependen yaitu keputusan pembelian (Y) di Esteh Indonesia