Influencers on the Russian Twitter: Institutions vs. people in the discussion on migrants

With the emergence of discussion platforms like Twitter, the hopes rose that computer-mediated public sphere would become more even in access to discussion than mass-mediatized public sphere of the late 20th century. Scholars have argued that it will eventually form an ‘opinion crossroads’ where conflicts would be discussed by all the parties involved. But today, existing research provides mixed evidence on whether ordinary users, rather than mainstream media and institutional actors, can become influencers in discussions on current issues, e.g. relations between host and migrant communities. We focus on the Twitter discussion about an inter-ethnic conflict in Moscow’s Biryuliovo district in 2013 and aim at defining who were its real influencers by reconstructing the discussion’s web graph, as well as analyzing and juxtaposing its metrics to figures indicating user activity. Our results show that, despite hyperactivity of media accounts, they were largely absent as deliberative influencers, but the place of influencers was occupied by politicized (nationalist and liberal) accounts, rather by eyewitness reporters or public figures.This research has been supported in full by Russian Science Foundation (research grant 16-18-10125)

“Imagining others more complexly”: Celebrity and the ideology of fame among YouTube’s ‘Nerdfighteria’

YouTube has witnessed the growth of a celebrity culture of its own. This article explores the celebritification of online video-bloggers in relation to their own discursive community. Focusing on the VlogBrothers (John and Hank Green) and their community ‘Nerdfighters’, this article demonstrates how their philosophy of “Imagining Others More Complexly” (IOMC) is used to debate ‘celebrity’ and its legitimacy. Their vision of celebrity is egalitarian and democratic, rooted in Western culture’s ‘expressive turn’ (Taylor, 1989). It views each person as a unique individual and others as equal, legitimate subjects. Situating this discursive formation within the culture of web 2.0’s neo-liberal developments, the article seeks to explore the contradictory origins and uses to which IOMC is directed. While utilised to promote a vision of vloggers beyond the gaze and mystification of ‘celebrity’, it is also drawn upon by celebrities to manage and control perception and preserve good public opinion amongst the community. The article concludes with a discussion of how this philosophy may conceive of ‘celebrity’ as a model of expressive individualism beyond its commercial uses. ‘IOMC’ may be considered a state of ‘selfhood’ which allows each person equal space to consummate a unique vision of themselves