7 research outputs found

    How Organizational Management Affect Employees' Motivation and Service Quality: A Study of Kentucky Fried Chicken (KFC)

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    This study aims to determine how organizational management affects organization's employees, their motivation and service quality they deliver to the customers. This research was conducted on a world-famous Restaurant Chain - Kentucky Fried Chicken. KFC is a subsidiary of Yum! Brands, the world's most popular chicken restaurant chain. KFC has been serving Finger Lickin' Good Chicken since 1930 and has settled itself in 118 countries all over the world with a total of 18,875 restaurants. KFC is recognized for its high customer satisfaction. It is proven that how management treats their workers can affect their worker's motivation and company's service quality. A positive attitude of management towards workers might result in higher motivation which contributes to greater performance along with high quality of service. The study comprises of both primary and secondary data to obtain the relevant information & findings

    Consumer Behavior Towards Ready-to-Eat (RTE) Market: A Study of MTR Foods

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    MTR Foods is a well-known brand in the world for its packaged foods especially ready-to-eat meals. The purpose of this study is to determine the factors affecting the purchase decision of India's and Malaysia's consumers against the ready-to-eat (RTE) market. Online research and survey were done to collect the results. The factors influencing the consumer behavior includes price, convenience, taste, and nutrition. Most of the respondents are willing to make recommendation about MTR Foods. MTR Foods can improve its brand awareness by making more advertisement as there is around 27.9% of the respondents do not recognize the brand. Additionally, MTR Foods may conduct research in different states and countries for the company's future planning

    The Key Success Factors of Fraser & Neave (F&N)

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    This study aims to examine the key factors that drive the success of Fraser & Neave (F&N). The data collection was by referring to the company's official website and other related websites. Identified key success factors are innovation, consumer's health and safety, creating value for society, talent management, and sustainable sourcing. These empirical findings provide new insights for the management of F&N about the antecedents of governing talent development. This study also provides a breakdown of F&N's strategic pillars and factors affecting those strategies, which can be utilized by management for future decision making to achieve their goals

    The Body Shop "Forever Against Animal Testing”

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    Body Shop is a well-known cruelty-free cosmetics brand company. This research paper explores how Body Shop is running the campaign 'forever against animal testing' and raising its voice for banning animal testing in cosmetics. The Body Shop has been advocating for animal rights since 1989. Qualitative analysis techniques have been used in this research paper and information is obtained through a questioner focused on convenient sampling. We have discovered in our research that most consumers do not want to purchase goods which are created by harming animals. In manufacturing cosmetics, we say companies must use alternative artificial testing like Body Shop

    The Effects of Organizational Culture on Employee Performance: A Study of the Edge Newspaper

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    This research aims to examine the effect of organizational culture on employee performance. The research was conducted by interviewing the Edge Newspaper Sdn Bhd Company's top management and their employees. Apart from that, data collection will be based on observations from surveys and journals. These collected data were used to test our hypothesis that is ‘A good employee behaviour will increase business productivity, lower absenteeism, and achieve turnover”. It is proven that a positive relationship exists between organizational culture and employee behaviour. These findings provide new insights for the management of the effects of organizational culture on its employee performances. In addition, this research enhances the understanding of employee behaviour, possibly utilized by top management to encourage and manage their employees
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