Bánffi Soda Limited Partnership

Teaching Notes available: [email protected]; Author video:http://www.youtube.com/user/ifamr1#p/u/10/XRwmg7ahg0Mstrategy, competitor analysis, soda water, Hungary, teaching case, Agribusiness, Q10,

Bánffi Soda Limited Partnership

The Bánffi Soda Limited Partnership (Bánffi) case describes a small, family-owned Hungarian soda water producer. The company faces several challenges, including declining industry sales, changing market structure, and increasingly popular substitute products. The case challenges students to work with the limited company, market, and industry information that is typically available to small businesses. Students are asked to summarize the competitive situation for the company and develop and analyze several alternatives to help the company improve profitability

The Food and Agriculture World Forum and Symposium 2009 in Budapest

A tense and very sensitive transition is under way in Central Europe as the region moves from a closed to an open market system while integrating into the European Union. The Central European Countries (CECs) are important participants in the global agri-food market and seek to share solutions while strengthening their competitive global position. This conference provided regional solutions to global food system challenges while generating a dynamic and open exchange of strategies from top managers, policy makers and food experts from around the world

The Food and Agriculture World Forum and Symposium 2009 in Budapest

A tense and very sensitive transition is under way in Central Europe as the region moves from a closed to an open market system while integrating into the European Union. The Central European Countries (CECs) are important participants in the global agri-food market and seek to share solutions while strengthening their competitive global position. This conference provided regional solutions to global food system challenges while generating a dynamic and open exchange of strategies from top managers, policy makers and food experts from around the world.Agricultural and Food Policy,