Communication efficiency within higher education institutions : the case of Romania

The concept of communication is very hard to define, its complexity spawning controversy and interpretation. Only by taking a very close look at the phenomenon may we be able to unravel its real meanings. Thus, this paper wishes to address the aforementioned goal through: analysis of current situation of communication within higher education (case of Romania), and identification of possible ways to increase communication efficiency. Yet another necessity this paper is aimed at is the need of change within education. This change is imposed upon by the process of lining up the Romanian higher education system with the one of the European Union. This process started in 1999 along with the signing of the Bologna declaration.peer-reviewe

LEADERSHIP IMPORTANCE AND ROLE IN THE PUBLIC SECTOR - FEATURES IN THE CONTEMPORARY CONTEXT

Nowadays leadership is considered a managerial and organizational process that influences and guides the activities of the companies. As a management process, leadership can systematically influence the relationships that occur between managers and employees as a result of applying the management functions application. This study aims to highlight the main elements that designate the modern and revolutionary concept named”leadership”. The main objectives of the study are: 1). explaining the importance of leadership in the contemporary context; 2). analyzing the similarities and differences between two seemingly similar concepts - “leadership” and “management”; 3). description of the main management styles; 4). analyzing the correlation between leadership and emotional intelligence; 5). explaining leadership role in the public sector in Romania. In every company leadership has a very important role in achieving performance. The leader also plays an important role in a company, because a leader is the person who influences the behavior, actions, positive or negative attitude of others who are determined to act and take decisions voluntarily without fear of being punished if they do not follow the leader. Emotional self-awareness, trust, adaptability, initiative, optimism and team spirit are the ingredients of modern management style which determines the competitiveness of an organization

CREATIVE ECONOMY. DETERMINANTS AND STAKES OF CREATIVITY AND INNOVATION MANAGEMENT. REGIONAL INGRESSIONS

Within the framework of creative economy the creative and innovative management represents a strategic issue to consider when stimulating the enhancement of competitiveness among companies and countries. Creativity, innovation and new product developmentcreative economy, innovation, creative and innovative management, creative place

Wellbeing in universities and Romanian quality assurance requirements; possible university strategy

The contemporary context of Romanian universities is neither a clear nor a stable one: a lot of pressure is put from different external entities, such as ministries, quality assurance institutions, rankings, employers, students and staff. Wellbeing is not a new concept, but it is not yet considered useful and manageable for higher education institutions struggling with scarcity of resources when priority always means research visibility. Scientific literature include more studies dedicated to wellbeing in schools, mainly kindergarten and primary school. This paper will prove that even Romanian universities can develop and implement a wellbeing services strategy. The research methodology is based on the literature review as well as a comparative study on the status of different high ranked universities, according to some wellbeing dimensions; it is also based on the results of a questionnaire-based research on students’ perception about the current institutional situation and the possibility of improving the existing state. The research questions are: What do we understand by wellbeing service? Do Romanian universities need a wellbeing strategy to improve the students’ services? What are the main elements to build such a strategy? The research is based on the following objectives: understanding the wellbeing concept in general and in Romanian university context, describing the gap between students’ services already provided and needed students’ services, identifying the main elements for building a wellbeing strategy. Main results of the paper refer to a draft of strategy model and practical solutions/measures to implement it

Strategy for Well-Being in Universities: A Romanian Higher Education Approach

Student services represent one of the most important areas that has developed in every higher education institution and continues to evolve based on the students’ feedback and contextual issues. All quality assurance systems for higher education include standards to evaluate institutional capacity to provide these services. Well-being is one type of student service that universities have high interest in developing. In the current pandemic situation, significant changes towards digitalization have occurred, but at the same time, new types of student services based on counselling proved to be the most needed. Academic leadership is facing a lot of pressure to increase research visibility and deal with limited resources; therefore, a decision on well-being development is not easy. The purpose of this study is to reveal the well-being concept and practice as applied in different universities in Romania in order to build a possible institutional strategy (an introductory model). Apart from a literature review, conceptual clarifications, and best practices, the methodology includes a gap analysis and a survey based on a questionnaire to determine the students’ perceptions on the development of well-being services. The findings show the highest interest of respondents in contributing to the well-being service development. The conclusions indicate concrete steps for the establishment of a well-being strategy

Customer Relationship Marketing for Higher Education Institutions

At present, the whole economy at a global and national level is facing many changes and challenges, risks and threats. The New Context for higher education institutions has "4D" dimensions: dynamic, difficult, divers and delicate. Marketing orientation is very well applied for a long time to universities. As a strategic marketing concept, the Customer Relationship Marketing is included in the marketing objectives of the university which should be correct defined and be precise, measurable and clear. This paper proposes to apply the customer relationship management and marketing to the educational area. The main objectives are: • To identify the features of the customer relationship marketing for education; • To express the levels of educational strategy according to the new context.Educational market, marketing strategies, customer relationship marketing, educational strategies, entrepreneurial university

Communication Efficiency within Higher Education Institutions: The Case of Romania

The concept of communication is very hard to define, its complexity spawning controversy and interpretation. Only by taking a very close look at the phenomenon may we be able to unravel its real meanings. Thus, this paper wishes to address the aforementioned goal through: analysis of current situation of communication within higher education (case of Romania), and identification of possible ways to increase communication efficiency. Yet another necessity this paper is aimed at is the need of change within education. This change is imposed upon by the process of lining up the Romanian higher education system with the one of the European Union. This process started in 1999 along with the signing of the Bologna declaration.Communication, Education, Efficiency, Higher Education Institutions

Evolution of the Online Sales of Sustainable Products in the COVID-19 Pandemic

In the context of the COVID-19 pandemic, online sales have increased in recent years for many products. Responsible consumption has also been considered by households and individuals, and interest in sustainable products has positively evolved. Although sustainable products have more and more been considered by consumers and producers as appropriate alternatives, the results are still underwhelming. This study aims to demonstrate the relationship between the online sales of sustainable products and the online marketing costs expressed by the cost-per-click in Romania in the last three years. This quantitative research is a conclusive and descriptive study based on secondary data sets collected from the evidence registered in an online agency, which, in turn, was based on a sample of companies and products in three industries considered highly open to sustainable approaches: electronics; home and garden; clothing and footwear. The results show different relationships between the online marketing cost and the sales of sustainable products in the above-mentioned industries. In addition, online consumer purchasing intention is a mediator for the relationship between marketing cost and online sales in one industry only, namely electronics. The study reveals the development of the online transactions of sustainable products, considering the connection between marketing costs and subsequent sales