PENGARUH PELATIHAN DAN KOMPENSASI TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING (Studi pada Trax FM Semarang)

Employees Performance in an organization is influenced by many factors, including job training, compensation and motivation. Employees who receive compensation as expected will motivate employees to increase their performance, as well as training. Training appropriate to the job will enhance the ability of the employee, so that the performance owned will also increase. The purpose of this study was to determine the effect of job training and compensation to employee performance with work motivation as an intervening variable. The population in this study are employees of Trax FM Semarang with the number 35. This study uses data analysis using PLS (Partial Least Square). The results of this study indicate that job training and compensation have no effect on employee performance Trax FM Semarang. Compensation and job training also have no impact on employee motivation Trax FM Semarang. Work motivation variable influence on employee performance. Variable job training, compensation and motivation to contribute 41.3% of the variation occurred in the performance of employees, while variable job training and compensation contributed only 17% of the variation that occurs in employee motivation

ANALISIS PENGARUH CITRA MEREK DAN PROMOSI TERHADAP LOYALITAS MEREK DENGAN BRAND PREFERENCE SEBAGAI VARIABEL INTERVENING Studi pada Pendengar Radio Trax FM Semarang di Semarang

ABSTRACT The radio’s bad image will reduce the listeners’ confidence indirectly to listen to the radio. Radio also need to be able to do the promotion through various ways, in order to increase the interest in radio listening, thus, able to increase the listeners’ loyalty. The purpose of this research is to analyze the effect of brand image and promotion to brand loyalty with brand preference as intervening variable. Radio listeners with age range from 15-30 years old in Semarang is the population of this research. Total samples taken is 149 people. This research use nonprobability sampling with purposive sampling technique. Primary data collection is done by questionnaire with Likert scale and secondary data collection is done with interview. This researched used AMOS to analyze data. Data will be tested with validity test, reliability test, hypothesis test (t test) and goodness of fit index. The hypotheses of this research are H1 : Brand Image has a positive effect on Brand Loyalty in Trax FM Semarang radio listeners, H2 : Promotion has a positive effect on Brand Loyalty in Trax FM Semarang radio listeners, H3 : Brand Image has a positive effect on Brand Preference in Trax FM Semarang radio listeners, H4 : Promotion has a positive effect on Brand Preference in Trax FM Semarang radio listeners and H5 : Brand Preference has a positive effect on Brand Loyalty in Trax FM Semarang radio listeners. Based on the research’s result all hypotheses are accepted with the best hypothesis is the more positive the promotion, the more positive the brand loyalty. Keywords : Brand Image, Promotion, Brand Loyalty, Brand Preferenc