7 research outputs found
A Proposal Model for Measuring the Impact of Viral Marketing Through Social Networks on Purchasing Decision
The Effect of Personality (Brand Ambassadors) on Advertisement and Consumers Purchase Intentions in the Telecommunication Industry
The Degree of Internationalization and the Use of Social Media in Marketing Communication
Towards a multilingual preschool policy : a linguistic ethnographic analysis of the implementation of a transformative pedagogy
The effects of immersive strategies and the benefits of a multilingual language policy have been extensively explored in the literature; however, it is valuable to look at the actual application of a multilingual policy. Putting linguistic-educational research into practice by implementing a transformative pedagogical approach is characterized by a process of trial and error, which has remained understudied. This chapter aims to fill this gap by adopting a case study approach that focuses on the implementation of a multilingual/cultural policy at a preschool in the Dutch-speaking part of Belgium. More than half of the children attending the preschool come from a multilingual background. Based on ethnographic fieldwork, consisting of observations, participations, interviews, and focus group discussions with different stakeholders, this chapter analyzes the mechanisms behind the preschool's switch from negatively undergoing multilingualism to positively engaging with it