Psychology of Fragrance Use: Perception of Individual Odor and Perfume Blends Reveals a Mechanism for Idiosyncratic Effects on Fragrance Choice

Cross-culturally, fragrances are used to modulate body odor, but the psychology of fragrance choice has been largely overlooked. The prevalent view is that fragrances mask an individual's body odor and improve its pleasantness. In two experiments, we found positive effects of perfume on body odor perception. Importantly, however, this was modulated by significant interactions with individual odor donors. Fragrances thus appear to interact with body odor, creating an individually-specific odor mixture. In a third experiment, the odor mixture of an individual's body odor and their preferred perfume was perceived as more pleasant than a blend of the same body odor with a randomly-allocated perfume, even when there was no difference in pleasantness between the perfumes. This indicates that fragrance use extends beyond simple masking effects and that people choose perfumes that interact well with their own odor. Our results provide an explanation for the highly individual nature of perfume choice

Individual variation in body odor

Humans produce numerous volatile compounds from different areas of the body, either as a direct result of metabolic processes or indirectly via metabolismof resident microflora. Body odors vary between individuals, partly due to genetic differences, but odors of the same individual also vary across time due to environmental influences. We discuss how at least part of the genetic influence appears to be related to certain personality characteristics and to sexual orientation. We then review the current state of the art in terms of intraindividual variation, including effects of intrinsic factors, such as hormonal influences on body odor and environmental factors, namely effects of diet and certain diseases. Some of these changes can be perceived by other individuals and might therefore provide social cues of current motivational, nutritional, and health status. Finally, we discuss how specific odor profiles associated with certain infectious diseases and metabolic disorders can be used as a cheap and efficient medical screening tool