The Reality of Financing Small Tourism Firms: The Case of Indian Tourism SMEs

mall tourist firms occupy an important place within the Indian tourism industry and make a significant contribution towards gross domestic production. This study investigates access to and finance preferences of SME tourism firms in the Punjab area, India. The study employed a post-positivist research approach depending on semi-structured questionnaires and interviews. The findings confirmed that tourism firms relied on pecking order trajectory, drawing capital from own savings, family and informal lenders, which is consistent with the literature. The study provides a unique insight into issues related to tourism firms and benchmarks findings with SME literature to identify the salient points

Emerging trends of wellness and medical tourism in India

Medhekar, A ORCiD: 0000-0002-6791-4056India is a leading health tourism destination attracting patients as medical tourists from all over the world. Health tourism is a provision of private healthcare in collaboration with the government and the tourism sector. India has a competitive advantage over other countries engaged in health tourism in combining traditional Ayurveda, Yoga, Unani, Siddhi, and Homeopathy (AYUSH) with allopathic medicine and complex high end of medical surgeries such as cancer, cardiac, and hip and knee replacements. This chapter will identify the factors driving the growing economic importance of wellness and medical tourism to India, opportunities, and challenges in developing India as a global healthcare destination.Associated Grant Code:N/