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113 research outputs found

Reconciling marketing with political science: Theories of political marketing

Marketing organization, innovation and agricultural cooperatives.

Author: A Jeuland
AH Maslow
BJ Jaworski
BP Shapiro
CA Futia
DL Buzzell
E Hippel Von
FB Popcorn
H Mintzberg
J Pfeffer
JB Heide
JG March
KS Moorthy
LP Bucklin
LW Stern
LW Stern
ME Porter
MI Kamien
N.C.R.
P Kotier
RA Kerin
RO Dwyer
SD Hunt
Y Wind
Publication venue: Springer
Publication date: 01/01/1996
Field of study

Wageningen University & Research Publications

Mudança organizacional: uma abordagem preliminar

Author: 0'TOOLE James
0LSON Philip D
0UCHI William
1SABELLA L.A
ABRAHAMSON E
ACAR W
ACHROL R.S
ADIZES lchak
ANDERSON D.L.
ARAUJO Luis Cesar G. de
ARAUJO Luis Cesar Gon lves de
ARCHIER Georges
ARGYRIS Chris
ARONOFF C.E
BAKOS S.C
BARDWICK J.M
BARTUNEK J.N
BASIL Douglas Constantine
BENNIS Warren G.
BERMAN Marshall
BERTRAND Kate
BETZ T.G.
BICE M
BICE M
BRAMSON R.A
BRATKOVICH J.R
BROWN J.S.
BROWN R
BRYAN J.E.
BURNS Tom
BUSH JR. J. B
BYRD Richard E
CALISH lrwing G
CALORI R
CARAVANTES Geraldo Ronchetti
CARLTON M.R
CARR C.D
CHADWICK S.
CHAISTIANS lan
CHORN N.H.
COHN Steven F
COLE R.L.
CONNOR P.E
CORBITT G. F.
COYLE J
CULLEN John B
CUMMINGS T.G
CZARNECKI Gerald W
DAILEY R.C
DALZIEL Murray M
DAMANPOUR F
DAMANPOUR F
DANIELSON Christer
DAVIDSON K.M
DAVIS S.M
DE CHAMBEAU F.A
DEAL Terence
DEEPROSE D
DeLISI P.S
DENOVA C.C
DERVEN M.G
DONNELLON Anne
DRAZIN R
DREILINGER C
DRUCKER Peter F
DRUCKER Peter F
DUMAINE Brian
DUPUY J
DYER William G
ELLIOTI Ronald D
ENGELBART D
FARQUHAR C.R
FARRELL L
FELDENKIRCHEN Wilfried
FITZGERALD J
FITZGERALD T.H
FLAMHOLTZ E
FLETT F
FONVIELLE William
FOSTER Lawrence W
FREITAS Maria Ester de
FRIEDMAN S.D.
FRITZ Norma R
FROHMAN M
FROHMAN M
FROST Peter J
GARCIA R.M
GARCIA R.M
GARCIA Ramon Moreira
GIBSON J.l.
GINSBERG A
GIOIA D.A.
GMELCH W.H.
GOLEMBIEWSKI R.T
GORDON G.G
GOURVISH T.R
GRANDORI A
GREEINER L.E
GREEN A
GRIMM C.M.
GRINYER P
GROSSMAN Lee
HAGGERTY A.G
HALL J
HALL L
HANDY Charles
HARARI 0
HARARI 0
HARRISON J. Richard
HARRISON M.l
HARRISON M.l
HAUGH J.W
HELFGOTI Roy B
HENRICI S.B
HERRINGTON G.M
HERSEY Paul
HERZBERG F
HERZOG J.P
HOLT J
HORNSTEIN Harvey A
HORTON T.R
HORTON T.R
HORTON Thomas R
HOUNSHELL David A
HOUSTON P
HUEY J
JACOBS D
JAQUES Elliott
JOHNSON J.D.
JOHNSON Michael
JONES Christopher G
KANTER Rosabeth Moss
KANTER Rosabeth Moss
KANTER Rosabeth Moss
KAZEMEK E.A.
KAZEMEK Edward A
KELLY D
KETS DE VRIES Manfred F.R
KIEL L. Douglas
KILMANN R.H
KILMANN R.H.
KILMANN Ralph H
KILMANN Ralph H
KIMBERLY J.R
KING Bob
KING R.P.
KIRKLAND R.I.
KNIGHT K
KOCH Donald L.
KOTIER John P
KOTLER Philip
KRAM K.E.
KUHN Robert Lawrence
KUHN Thomas S
LAND George
LAURIE J
LEHRER Robert N
LINDER JaneC
LIPPITI Gordon L
LIPPITT Gordon
LORD V
MACCOBY M
MACLAGAN Patrick W
MACLEOD J.S.
MAISEL L.S
MALEKZADEH A.R
MANN R.W
MARCH JamesG
MARGERISON C
MARTIN D
MASTENBROEK W.F.G
MASTENBROEK W.F.G.
McDONNELL E.D.
McKAY Noble
McKENDRICK J.E
McQUADE H.A.
MEARES Larry B
MILLER J.T.
MILLER S.G.
MILLS D. Quinn
MIRONOFF A
MIRVIS Philip H
MISAWA Mitsuru
MOODY M.H
MORAN Robert T
MORGAN Gareth
MORGAN John S
MOURA Paulo Cavalcanti da Costa
NADLER D.A.
NAISBITI John
NAISBITT John
NAISBITT John
NEIMAN A.A.
NELSON Reed E
NEWMAN G
NICHOLAS John M
NODELL R.S
OVELLETTE L.P
PARKER D
PASCALE R.T
PAYNE T
PEREIRA Maria Jose L. Bretas
PETERS T
PETERS Tom
PETERS Tom
POLLERT Anna
POLLOCK T
PONDY L.R
POWER B.L
PRENTICE G
PRIGOGINE llya
RAMOS Alberto Guerreiro
RANDOLPH W.A.
RAUDSEPP E
RICE A.K.
ROSS G.H.B.
ROTHWELL William J
RUBIN I
SAKAI Kun asu
SANDY W
SANDY W
SANDY W
SCHAEFFER D
SCHEIN Edgar H
SCHONBERGER Richard J
SCHRAGE M
SCHULER R.S.
SCHUSTER M
SCHWASS G.L
SCOTT S
SEMLER Ricardo
SHERIDAN J.H
SHERMAN C.F.
SINK D Scott
SPARKS R
STEELE B
STEVENS C.A.
SULLIVAN J.J
TAFT Susan Hoefflir
THOMAS John M
Thomaz Wood Jr
THORNE P
THORNE P
TOFFLER Alvin
TOWSEND Robert
UTTERBACK J.M
VAN DER ERVE M
VASCONCELLOS Joao Gualberto Moreira
VICKERY H.B
VOZIKIS George S
WALKER J.P.
WANT J.H
WARD K
WATERMAN JR Robert H
WATERMAN JR Robert H
WEBER K.F.
WELCH Jonathan B
WERNER M
WILLIAMS M.M
WILSON Ira G
WILSON l
WRIGHT P.C
YORKS Lyle
ZMUD Robert W
Publication venue: 'FapUNIFESP (SciELO)'
Publication date
Field of study

Working within the system: Adapting the social marketing approach to the implementation of state and federal health programs

Author: Andreason A.
Beverly Schwartz
Dalton H.
DeJong W.
Kotier P.
Kotier P.
Kotier P.
Lefebvre R.C.
Smith W.A.
Young E.
Publication venue: 'Informa UK Limited'
Publication date
Field of study

Focus Group Research: A Qualitative Research Tool to Assess the Strengths and Weaknesses of a Career Planning and Placement Center

Author: Editorial
Editorial
P Kotier
T Karger
WR Dillon
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/2015
Field of study

A Refutation of the Psychic Distance Effect on Export Development

Author: CC Sinai
F Simon-Miller
L Hallen
MR Czinkota
P Kotier
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/2015
Field of study

Budget the Planned Marketing Strategy

Author: DF Abell
JA Howard
P Kotier
WJ Stanton
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

25 Years of social marketing: Looking back to the future

Author: Andreasen A.R.
Fine S.H.
Glanz K.
Kotier P.
Kotier P.
Lefebvre R.C.
Lefebvre R.C.
Lefebvre R.C.
Manoff R.K.
R. Craig Lefebvre
Sutton S.M.
Publication venue: 'Informa UK Limited'
Publication date
Field of study

Health communication

Author: K Witte
M Mooij De
P Kotier
SD Wason
TL Thompson
Publication venue: Palgrave Macmillan
Publication date: 01/01/2011
Field of study

This chapter looks at communication within the health industr

University of Strathclyde Institutional Repository

Marketing Concept Philosophy and Performance: A Case of Exporting Companies in the People’s Republic of China

Author: AK Kohli
BJ Jaworski
BJ Jaworski
BJ Jaworski
D Esselmont
DW Cravens
FE Webster
FN Burton
FS Houston
GO Ogunmokun
JB McKitterick
JE McCarthy
JR McColl-Kennedy
JR McColl-Kennedy
LA Allen
NE Aaby
P Kotier
P Kotier
P Kotier
RF Lusch
RF Vizza
T Levitt
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/2015
Field of study

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