Comportamento Dos Consumidores E Os Efeitos Da Oferta De Cultivares Francesas De Batatas

The present work aimed to analyze the factors that affect the purchase of potatoes in Belo Horizonte city, Brazil, and the effects of the availability of many different French cultivars to this market. In France, there is a large variety of potatoes with different shapes, skin colors and textures and indications for different culinary uses. Therefore, cluster analysis was performed and a mixed effects linear regression model was adjusted to analyze the factors that can influence the purchase of potatoes by consumers. The factors analyzed were the size, skin color and texture and the presence of information about the cultivar name, culinary use and seal of quality. Age, education, region and income were important parameters in determining a groups’ intent to purchase, and factors such as potato shape, skin color and presence of a seal of quality were significantly important in the analysis. The presence of information related to the name of the cultivar and recommended culinary use had no significant effect on purchase intention. Last, the introduction of new French potato cultivars into such markets as Belo Horizonte city should be preceded by an educational process to prepare consumers to receive information regarding the recommended culinary use of potatoes and the final sensory quality of the preparations illustrated with these potatoes. © 2016, Universidade Federal de Uberlandia. All rights reserved.32230831

Produtividade E Qualidade De Cultivares De Batata Para Industrialização Na Forma De Batata-palha E Chips

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)Brazilian market of potato processing has presented expressive development in recent years. However,its expansion is constrained by raw material supply suitable for industrial processing. Selection of adequate cultivars contributes to final product cost reduction as well as its yield and quality improvement. The research aimed to study tuber yield and evaluate its frying potential for shoestrings and chips,of potato cultivars recently introduced in Brazil. Nine potato cultivars (Arizona,Caruso,Destiny,Excelence,Saviola,Agata,Almera,Fontane and Markies) were assessed in an experiment carried out between January and May,2013,in South-West region of Minas Gerais State,Brazil. ‘Arizona’ and ‘Caruso’ cultivars exhibited superior productive potential and along with ‘Markies’ the highest production of marketable tubers. ‘Caruso’ and ‘Destiny’ produced more than 20% of dry matter and the lowest reducing sugar levels. ‘Caruso’ exhibited the highest frying yield in both processing shapes and absorbed less fat as shoestring. ‘Destiny’ absorbed less fat when processed as chips. ‘Excelence’ presented intermediary performance for every evaluated attribute. ‘Caruso’,‘Destiny’,and ‘Excelence’ produced chips with appropriate color for market. Among the assessed cultivars,‘Caruso’,‘Destiny’,and ‘Excelence’ were the most promising. These cultivars demonstrated appropriate processing ability in the shape of shoestrings. ‘Destiny’ could also be indicated to be processed as chips. © 2016,Sociedade de Olericultura do Brasil. All rights reserved.344554560CNPq, Conselho Nacional de Desenvolvimento Científico e TecnológicoFAPEMIG, Fundação de Amparo à Pesquisa do Estado de Minas GeraisFAPESP, Fundação de Amparo à Pesquisa do Estado de São PauloConselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP