The Mediatization Through Online Self-Exposure Of Romanian Writers During The Covid-19 Pandemic. Book Promotion Strategies

La recherche a comme objectif principal suivre l’activité en ligne de dix écrivains roumains pendant la pandémie Covid-19 (l’année 2020) et leur stratégie de promotion des livres dans une situation de crise, de catastrophe. On est parti de la prémisse qu’en utilisant les instruments des nouveaux médias pour communiquer avec les lecteurs pendant les restrictions sanitaires, les écrivains se médiatisent à travers les techniques de l’exposition de soi, comme des stratégies de promotion des livres et de soi. Le cadre théorique est basé sur des ouvrages fondateurs de la littérature de spécialité concernant l’exposition de soi, à savoir : la mise en scène du soi (Goffman, 1956) ; la culture de la divulgation de soi (Miller&Shepard, 2004) ; la « celebrisation» (Turner, 2006; Driessens, 2013). Le concept intégrateur est la médiatisation aprochée à partir du paradigme institutionnaliste (Hjavard, 2004, 2008) et socio-constructiviste (Hepp, 2013) dans le contexte de l’impact des nouvelles technologies de communication qui a changé les pratiques numériques et les hypostases des écrivains. La médiatisation de soi devient la nouvelle exposition de soi, parce que les technologies permettent la visibilité de l’ordinaire (Chouliaraki, 2010) et sont devenues « un espace de production de soi de la société » (Hidri, Smati, 2013).La recherche, à caractère interdisciplinaire, utilise pour l’analyse du corpus (les publications des écrivains sur Facebook) la triangulation théorique ainsi que méthodologique. On a utilisé l’analyse de contenu, l’analyse auto ethnographique, l’observation. La nouveauté de la recherche étant d’étudier par l’auto ethnographie les écrivains roumains pendant la pandémie Covid-19.The main objective of the research is to follow the online activity of ten Romanian writers during the Covid-19 pandemic (year 2020) and their book promotion strategy in a crisis or disaster situation. We started from the premise that by using the instruments of new media to communicate with readers during health restrictions, writers mediate themselves through techniques of self-exposure, as strategies for promoting books and themselves. The theoretical framework is based on founding works in the specialty literature concerning self-exposure, namely: the staging of the self (Goffman, 1956); the culture of self-disclosure (Miller & Shepard, 2004); “celebrification” (Turner, 2006; Driessens, 2013). The integrating concept is mediatization discussed from the institutionalist (Hjavard, 2004, 2008) and socio-constructivist (Hepp, 2013) paradigm in the context of the impact of new communication technologies which has changed digital practices and the hypostases of writers. The mediatization of the self becomes the new exposure of the self, because technologies allow the visibility of the ordinary (Chouliaraki, 2010) and have become „a space for society’s self-production” (Hidri, Smati, 2013).The research, of an interdisciplinary nature, uses theoretical and methodological triangulation for the analysis of the corpus (the writers' publications on Facebook). We used content analysis, autoethnographic analysis, observation. The novelty of the research is to study Romanian writers through autoethnography during the Covid-19 pandemic

L’écrivain en tant que self media dans le contexte épidémique de la COVID‑19. Médiatisation de soi et auto-exposition

Through the lens of mediatization theory, this article questions the notion of the self-exposure of the writer as self-media to develop an approach to the author and artistic work that highlights how the logics of social media transform the author into an acthor. The analysis focuses on a corpus of posts made during the COVID‑19 pandemic by ten Romanian writers who used Facebook to varying degrees to promote their works in several literary genres. It examines the changing role of the digital writer and the emergence of a new acthorial figure in relation to a cultural landscape where new information and communication technologies have an increasingly significant impact on the authors’ own practices of promoting their artistic work. From a communications perspective, the article argues that mediatization provides an interpretive framework for thinking about personal media practices on a broad scale and for reflecting on the changes in acthorial modes of communication in terms of practice and usage

Advances on the Antioxidant Activity of a Phytocomplex Product Containing Berry Extracts from Romanian Spontaneous Flora

The present study aimed to evaluate the antioxidant properties of a phytocomplex product obtained using 10% hydroalcoholic extractive solutions, in equal proportions, from Ribes nigrum, Rubus idaeus, Rubus fruticosus and Fragaria moschata fresh fruits harvested from the spontaneous flora of Romania. These plant products were recognized for their rich antioxidant content. The phytochemical profile was assessed using HPLC chromatography and UV-Vis spectrometry. The obtained results highlighted the presence of complex bioactive compounds with antioxidant actions, namely anthocyanins, proanthocyanins and vitamin C. The antioxidant actions of the hydroalcoholic extractive solutions and the phytocomplex product were evaluated using chemiluminescence, electrochemical and superoxide dismutase (SOD) methods. The experimental results showed evident antioxidant activity in both the hydroalcoholic extracts and the phytocomplex product

Honey and Other Beekeeping Products Intake among the Romanian Population and Their Therapeutic Use

Honey and other bee products have been used for food and therapeutic purposes since ancient times. There are many varieties of honey with time-proven therapeutic properties, used in both traditional and modern medicine, along with various beekeeping products. In this study, conducted based on the dissemination of a questionnaire with 43 questions, an evaluation of the consumption of different types of honey for both food and therapeutic purposes was carried out. Hence, the frequency of the consumption of honey for food purposes was evaluated, as well as the pharmaceutical forms of honey and bee products utilized for therapeutic purposes, the population’s trust in their therapeutic potential, and their trust in the quality of bee products among the Romanian population. After processing the data, 917 responses were recorded, and it was found that the preferred types of honey were black locust (83.5%), multi-floral (81.9%), and linden (74.9%), and among the other bee products, the most consumed were propolis (44.2%) and bee pollen (29.2%). Regarding the use of honey as a sweetener, the majority of the respondents considered honey to be the healthiest option (81.7%), and regarding the use of honey for therapeutic purposes, most of the respondents stated that they used honey to strengthen the immune system (65.4%), as well as for skin treatment, laxative action, or energizing. The centralization and processing of the collected responses indicated a considerable level of readiness related to the increase in honey consumption in particular, but there is a need for the dissemination of effective information related to the nutritional and therapeutic value of beekeeping products to the population

Honey and Other Beekeeping Products Intake among the Romanian Population and Their Therapeutic Use

Honey and other bee products have been used for food and therapeutic purposes since ancient times. There are many varieties of honey with time-proven therapeutic properties, used in both traditional and modern medicine, along with various beekeeping products. In this study, conducted based on the dissemination of a questionnaire with 43 questions, an evaluation of the consumption of different types of honey for both food and therapeutic purposes was carried out. Hence, the frequency of the consumption of honey for food purposes was evaluated, as well as the pharmaceutical forms of honey and bee products utilized for therapeutic purposes, the population’s trust in their therapeutic potential, and their trust in the quality of bee products among the Romanian population. After processing the data, 917 responses were recorded, and it was found that the preferred types of honey were black locust (83.5%), multi-floral (81.9%), and linden (74.9%), and among the other bee products, the most consumed were propolis (44.2%) and bee pollen (29.2%). Regarding the use of honey as a sweetener, the majority of the respondents considered honey to be the healthiest option (81.7%), and regarding the use of honey for therapeutic purposes, most of the respondents stated that they used honey to strengthen the immune system (65.4%), as well as for skin treatment, laxative action, or energizing. The centralization and processing of the collected responses indicated a considerable level of readiness related to the increase in honey consumption in particular, but there is a need for the dissemination of effective information related to the nutritional and therapeutic value of beekeeping products to the population