3 research outputs found
“Waging War” for Doing Good? The Fortune Global 500’s Framing of Corporate Responses to COVID-19 Pandemic
No full textThis study examined corporate social responsibility (CSR) communication and pandemic responses of large corporations across multiple industries in a global context. Specifically, this research (1) described the state of CSR communication during the pandemic, and (2) identified how top global Fortune 500 corporations framed their COVID-19 pandemic responses as part of their social advocacy. An in-depth content analysis of the corporate communication messages revealed that top global corporations positioned their pandemic responses as an extension of their ongoing CSR commitment, prioritizing their philanthropic responsibilities over the ethical, legal, and economic responsibilities. They often relied on war metaphors, portraying the virus as the “common enemy” and employees as “heroes,” and highlighted their leadership role in the global “fight” against the pandemic as a “partner” of governments, “protector” of employees, and “supporter’’ of the communities. Analyzing a large data set from a global perspective, this study provides a comprehensive look at the state of CSR communication during the pandemic and demonstrates how corporations as authoritative societal actors help shape the ongoing discourse on the global COVID-19 pandemic. Thus, the study makes several practical and theoretical contributions to sustainability research and our understanding of the evolving relationship between business and society
What a Difference Context Makes: Comparing Communication Strategies of Migration NGOs in Two Neighboring Countries
Get PDFThis research study compared non-governmental organizations (NGOs) working in the area of migration in two neighboring countries – Bulgaria and Turkey. Utilizing in-depth interviews with 39 NGO professionals in both countries, the analysis identified critical differences in public opinion dynamics, organizational structures and interdependencies, and government relationships. Further analysis unveiled how the local socio-economic and political context had impacted NGO communication strategies as well as the specific communication channels, public engagement activities, and social media campaigns in each country. Implications for communication scholarship during times of increasing migration flows and globalization are discussed.This article is published as Dimitrova, D., Ozdora-Aksak, E., What a Difference Context Makes: Comparing Communication Strategies of Migration NGOs in Two Neighboring Countries. Journal of Borderlands Studies. 31 Dec 2022. Latest Articles. https://doi.org/10.1080/08865655.2022.2161065. Posted with permission. © 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group
This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.<br
“Waging War” for Doing Good? The Fortune Global 500’s Framing of Corporate Responses to COVID-19 Pandemic
No full textThis study examined corporate social responsibility (CSR) communication and pandemic responses of large corporations across multiple industries in a global context. Specifically, this research (1) described the state of CSR communication during the pandemic, and (2) identified how top global Fortune 500 corporations framed their COVID-19 pandemic responses as part of their social advocacy. An in-depth content analysis of the corporate communication messages revealed that top global corporations positioned their pandemic responses as an extension of their ongoing CSR commitment, prioritizing their philanthropic responsibilities over the ethical, legal, and economic responsibilities. They often relied on war metaphors, portraying the virus as the “common enemy” and employees as “heroes,” and highlighted their leadership role in the global “fight” against the pandemic as a “partner” of governments, “protector” of employees, and “supporter’’ of the communities. Analyzing a large data set from a global perspective, this study provides a comprehensive look at the state of CSR communication during the pandemic and demonstrates how corporations as authoritative societal actors help shape the ongoing discourse on the global COVID-19 pandemic. Thus, the study makes several practical and theoretical contributions to sustainability research and our understanding of the evolving relationship between business and society
