Environmental scanning strategy of manufacturing companies in Southwestern Nigeria

In this paper, we examine the environmental scanning strategy of manufacturing companies in Southwestern Nigeria against the background that manufacturing companies in Nigeria exist in a challenging environment characterised by high import dependency, inappropriate policies, lack of transparent governance and weak industrial capabilities. Empirical data was collected with a questionnaire from a sample of 84 manufacturing firms in Southwestern Nigeria. We found that generally, companies in the industry actively engage in systematic gathering, analyses and assimilation of information about the business environment as strategic input into planning. The main objective of search was to obtain information required to initiate or support strategies for competing in the domestic market. Central among the factors determining the companies' level of intrusiveness into the environment are companies' capacity to interpret changes in the environment, available channels of information and quality of information.business environment; environmental scanning; environmental analysability; environmental uncertainty; manufacturing, strategy; technology; capabilities

Investigating Digital Marketing Technologies Usage Extent In The Nigerian Telecommunications Industry: A Study from the Consumers Perspective

Digital communication technologies have become an important part of our daily lives with billions of users on the Internet and social media. This study examined the types of digital marketing technologies available in the telecommunications industry in Nigeria, and determined the extent of usage of the technologies. The study employed a survey method. The Cochran formula was used to calculate an ideal sample size since the total population size of online consumers is infinite. Based on this calculation 500 respondents were surveyed due to the researcher convenience, cost and accessibility to the respondents. Data were collected using both primary and secondary sources. An online well-structured designed questionnaire (Google survey) was attached via online platforms. The questionnaire elicited information on telecommunications service consumers characteristics, consumers knowledge on different digital marketing tools, and the extent of use of the digital marketing technologies among telecommunications consumers in Nigeria. The results showed that social media marketing 142 (29.3%) was the most commonly used digital marketing technology by telecommunications service consumer

Environmental scanning strategy of manufacturing companies in Southwestern Nigeria

In this paper, we examine the environmental scanning strategy of manufacturing companies in Southwestern Nigeria against the background that manufacturing companies in Nigeria exist in a challenging environment characterised by high import dependency, inappropriate policies, lack of transparent governance and weak industrial capabilities. Empirical data was collected with a questionnaire from a sample of 84 manufacturing firms in Southwestern Nigeria. We found that generally, companies in the industry actively engage in systematic gathering, analyses and assimilation of information about the business environment as strategic input into planning. The main objective of search was to obtain information required to initiate or support strategies for competing in the domestic market. Central among the factors determining the companies' level of intrusiveness into the environment are companies' capacity to interpret changes in the environment, available channels of information and quality of information

Environmental scanning strategy of manufacturing companies in Southwestern Nigeria

In this paper, we examine the environmental scanning strategy of manufacturing companies in Southwestern Nigeria against the background that manufacturing companies in Nigeria exist in a challenging environment characterised by high import dependency, inappropriate policies, lack of transparent governance and weak industrial capabilities. Empirical data was collected with a questionnaire from a sample of 84 manufacturing firms in Southwestern Nigeria. We found that generally, companies in the industry actively engage in systematic gathering, analyses and assimilation of information about the business environment as strategic input into planning. The main objective of search was to obtain information required to initiate or support strategies for competing in the domestic market. Central among the factors determining the companies' level of intrusiveness into the environment are companies' capacity to interpret changes in the environment, available channels of information and quality of information