Search CORE

24 research outputs found

Strategic dimensions in marketing planning

Author: Abell D.
Cavusgil S.T.
Luck D.J.
Neelam Kinra
Oxenfeldt A.R.
Oxenfeldt A.R.
Ross C.A.
Urban G.L.
Publication venue: 'Emerald'
Publication date
Field of study

Franchising Research: Major Milestones, New Directions, and its Future within Entrepreneurship

Author: Lafontaine F.
Minkler A.P.
Oxenfeldt A.R.
Publication venue: 'Wiley'
Publication date
Field of study

The use of sales quotas by industrial firms

Author: A.R. Oxenfeldt
D.M. Phelps
H.R. Tosdal
James C. Douthit
R.T. Davis
W.J. Stanton
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Image Sponsoring: A Methodology to Match Event and Sponsor

Author: Anne F.
Arons L.
Bartlett M.S.
Le Bouedec G.
Martineau P.
Oxenfeldt A.R.
Piquet S.
Publication venue: 'Human Kinetics'
Publication date
Field of study

An Analysis of Shareholder Return in Public Franchisor Companies

Author: Benoit Leleux
Castrogiovanni G.J.
Design
Design
Huszaugh S.M.
Martin R.E.
Oxenfeldt A.R.
Spinelli S.
Stephen Spinelli
Sue Birley
Tannenbaum A.
Publication venue: 'Pageant Media US'
Publication date
Field of study

Using Resource–Based Theory to Help Explain Plural Form Franchising

Author: Barney J.B.
Bond R.E.
Castrogiovanni G.J.
Gallini N.T.
Hair J.F.
Itami H.
Lafontaine F.
Lafontaine F.
Love J.F.
Oxenfeldt A.R.
Szulanski G.
Publication venue: 'Wiley'
Publication date
Field of study

Managing in-store logistics: a fresh perspective on retail service

Author: Allard C.R. van Riel
Barclay D.
Cardozo R.
Chang C.H.
Chin W.W.
D'Aveni R.A.
Dichter E.
Doyle P.
Dunne M.
Fornell C.
Garrouch K.
Gefen D.
Hansen R.A.
Hirschman E.C.
Janjaap Semeijn
Judd C.M.
Keebler J.S.
Lindquist D.J.
MacKenzie S.B.
Martineau P.
Mentzer J.T.
Nelson E.
Novack R.A.
Nunnally J.C.
Olfa Bouzaabia
Oxenfeldt A.R.
Wetzels M.
Publication venue: 'Emerald'
Publication date: 01/01/2013
Field of study

Contains fulltext : 112122.pdf (publisher's version ) (Closed access) Contains fulltext : 112122pos.pdf (postprint version ) (Open Access)18 p

Maastricht University Research Portal

Radboud Repository (Radboud Univ.)

Advancing Firm Growth Research: A Focus on Growth Mode Instead of Growth Rate

Author: Adizes I.
Bhide A.
Churchill C.
Cyert R.
Davidsson P.
Flamholtz E.G.
Greiner L.E.
Hoy F.
Kaplan A.
Kline D.
Levie J.
Miller A.R.
Minkler A.P.
Nelson R.R.
Oxenfeldt A.R.
Penrose E.
Short J.C.
Storey D.J.
Zahra S.A.
Zook C.
Publication venue: 'Wiley'
Publication date
Field of study

The Marketing Concept — Necessary, but Sufficient?

Author: Arndt J.
Biggadike E.R.
Day G.S.
Elliott G.R.
Emery F.E.
Emery F.E.
Kiely M.
Kotler P.
Kotler P.
Kotler P.
Levitt T.
McCarthy E.J.
Oxenfeldt A.R.
Porter M.E.
Trout J.
Waite D.C.
Whalen B.
Wiederberg B.
Publication venue: 'Emerald'
Publication date
Field of study

Franchise Partnership and International Expansion: A Conceptual Framework and Research Propositions

Author: Combs J.G.
Dev C.S.
Gallini N.T.
Gerhards E.E.V.
John G.
Julian S.
Kaufmann P.J.
Livesay H.C.
Oxenfeldt A.R.
Peterson A.
Qian G.
Reve T.
Ryans J.K.
Schlentrich U.
Shane S.
Sumrall C.R.
Zaid F.
Zwisler C.E.
Publication venue: 'Wiley'
Publication date
Field of study

core

core