Driving Green Supply Chain Management Performance through Supplier Selection and Value Internalisation:A Self-Determination Theory Perspective

Purpose The purpose of this paper is to apply self-determination theory (SDT) to green supply chain management (GSCM) and explore how green supplier selection (GSS) drives GSCM performance and how realisation of improved GSCM performance is contingent upon SDT mechanisms of autonomy, competence and relatedness. Design/methodology/approach This study draws on 18 semi-structured interviews and secondary data from a Germany-based first-tier aircraft interior manufacturer and its six key suppliers. The focal company was selected because it is recognised as having achieved high GSCM standards in the aerospace industry. Findings The study draws out the importance of GSS, distinguishing between new and legacy suppliers, and offers significant insights into how suppliers’ motivation and downstream GSCM criteria can be internalised in second-tier suppliers to drive GSCM performance. Practical implications GSS should be considered not only for new suppliers but also at an ongoing basis for legacy suppliers. Focal companies must realise the importance of motivating supply chain partners to realise GSCM practices and need to first build-up autonomy before focussing on competence and relatedness sub-dimensions. Originality/value The authors make a significant contribution to the GSCM literature by conducting a study of first-tier-second-tier relationships, thus moving beyond the buyer-supplier relationships investigated in extant studies. The results theoretically and empirically draw out key factors in GSS and supplier motivation in engaging with GSCM practices, thus driving GSCM performance. </jats:sec

Die Bedeutung unterschiedlicher Kulturen auf das internationale Marketing

Durch die Globalisierung ist eine dynamische Wirtschaftsweltentstanden, in der die Akteure zunehmend internationalvernetzt sind. Durch die Sättigung der westeuropäischen,nordamerikanischen Märkte sowie des japanischen Marktesund die immensen Wachstumszahlen der „emerging markets“,entdecken viele Unternehmen – darunter auch insbesonderedie Automobilhersteller – in den BRIC-Staaten neben demKostensenkungspotential auch eine große Absatzmöglichkeit.Bei dieser Geschäftsausweitung müssen die kulturellenUnterschiede insbesondere im Bereich des Marketings, einezentrale Rolle einnehmen, um das Produkt oder dieDienstleistung erfolgreich zu verkaufen und ein passendesImage aufzubauen.Ziel dieser Arbeit ist es, die Auswirkungen der kulturellenUnterschiede der BRIC-Staaten auf die Elemente desMarketing-Mix darzustellen. Dabei wird eine Empfehlungabgegeben, die später mit dem tatsächlichenMarketingvorgehen drei deutscher Automobilmarken –Volkswagen, Mercedes-Benz, Porsche – abgeglichen werden

Driving Green Supply Chain Management Performance through Supplier Selection and Value Internalisation:A Self-Determination Theory Perspective

This paper applies self-determination theory (SDT) to green supply chain management (GSCM) and explores how green supplier selection (GSS) drives GSCM performance and how realisation of improved GSCM performance is contingent upon SDT mechanisms of autonomy, competence and relatedness.This study draws on 18 semi-structured interviews and secondary data from a Germany-based first-tier aircraft interior manufacturer and its six key suppliers. The focal company was selected because it is recognised as having achieved high GSCM standards in the aerospace industry.The study draws out the importance of green supplier selection, distinguishing between new and legacy suppliers, and offers significant insights into how suppliers’ motivation and downstream GSCM criteria can be internalised in second-tier suppliers to drive GSCM performance.Green supplier selection should be considered not only for new suppliers but also at an ongoing basis for legacy suppliers. Focal companies must realise the importance of motivating supply chain (SC) partners to realise GSCM practices and need to first build-up autonomy before focusing on competence and relatedness sub-dimensions.We make a significant contribution to the GSCM literature by conducting a study of first-tier – second-tier relationships, thus moving beyond the buyer-supplier relationships investigated in extant studies. Our results theoretically and empirically draw out key factors in green supplier selection and supplier motivation in engaging with GSCM practices, thus driving GSCM performance.<br/