Dynamic Linkages Between Exchange Rate Uncertainty and Food Price Volatility in Lagos State, Nigeria

This study employed the SDLOG and EGARCH model to examine Exchange Rate Uncertainty and Variations in Prices for a range of food commodities in Lagos State, Nigeria, from 2001 – 2016. The results showed evidences of persistent food price volatility and exchange rate volatility. Asymmetric effects of shocks in favour of price increase were detected. In addition, Exchange rate variations had significant effect on the price volatility of some food commodities. We suggest that greater attention should be given to the (high) level of food prices, which could mar decisions of farmers and marketers, and reduce demand for affected food commodities

Agricultural price transmission across space and time: The case of cowpea and yam markets in Nigeria

The transmission of price changes to markets has attracted renewed interest since the international food price spikes of 2007 to 2011. In response to this, this paper investigates the long-run behaviour of Nigerian cowpeas and yam tuber retail prices across space and time from 2000 to 2015. We employed the augmented Dickey-Fuller unit root test, the Johansen co-integration test, the Granger causality test, the vector error-correction model (VECM) and variance decomposition analysis. The Johansen co-integration test confirmed the presence of a long-run relationship across the markets, while the VECM revealed that the speed of adjustment to equilibrium after price shocks in the yam and cowpea markets varied across space (market) and period (time), with the food crisis in the period pre-2007 to 2011 fastest and the food crisis in the period 2007 to 2011 slowest. We are of the opinion that the presence of a long-run relationship in Nigerian cowpea and yam markets is a call for participants to explore opportunities for gainful trade

Availability and Utilization of Digital Marketing Strategies among Fresh African Catfish Marketers in Omambala Region of Anambra State, Nigeria

This study examined the availability and utilization of digital marketing strategies among fresh African catfish marketers in Omambala region of Anambra State, Nigeria. Descriptive and inferential statistics were used to analyze the data collected from 120 respondents. The finding of the study confirmed that fresh catfish marketing in the study area is a source of livelihood engaged by marketers who were mostly married, with a mean age of 33 years and an average fresh catfish marketing experience of 10 years. 79.2% of these marketers were female while 77.5% of them had formal education up to the secondary school level. The average household size was 6 persons while personal saving was their main source of income. Social media, YouTube, websites, and mobile applications were the digital marketing strategies available to them. Their perception of the benefits of digital marketing includes easy access to unlimited geographical location and information, its less expensive nature, convenient store hours, and increased customer base, sales, and profit. Findings on the level of utilization of digital marketing strategies (LOUDMS) amongst the marketers showed that there were high levels of utilization of social media marketing, video marketing/YouTube, Mobile applications, and websites, with social media marketing being the most utilized. High cost of mobile phones and laptops, inadequate operating capital, poor power supply, computer literacy, huge advertisement and internet subscription cost, limited access to the internet, and lack of awareness were the identified constraints to the marketers’ utilization of digital marketing strategies. Age of the marketers had a negative effect on their LOUDMS, while educational qualification, marketing experience and availability of funds had a positive effect on their LOUDMS. The study concluded that fresh catfish marketing is a source of livelihood in the study area and the marketers utilize some digital marketing strategies. We, therefore, recommended that these fresh catfish marketers be given financial support and more awareness created on other digital marketing strategies for increased income and livelihood

Availability and Utilization of Digital Marketing Strategies among Fresh African Catfish Marketers in Omambala Region of Anambra State, Nigeria

This study examined the availability and utilization of digital marketing strategies among fresh African catfish marketers in Omambala region of Anambra State, Nigeria. Descriptive and inferential statistics were used to analyze the data collected from 120 respondents. The finding of the study confirmed that fresh catfish marketing in the study area is a source of livelihood engaged by marketers who were mostly married, with a mean age of 33 years and an average fresh catfish marketing experience of 10 years. 79.2% of these marketers were female while 77.5% of them had formal education up to the secondary school level. The average household size was 6 persons while personal saving was their main source of income. Social media, YouTube, websites, and mobile applications were the digital marketing strategies available to them. Their perception of the benefits of digital marketing includes easy access to unlimited geographical location and information, its less expensive nature, convenient store hours, and increased customer base, sales, and profit. Findings on the level of utilization of digital marketing strategies (LOUDMS) amongst the marketers showed that there were high levels of utilization of social media marketing, video marketing/YouTube, Mobile applications, and websites, with social media marketing being the most utilized. High cost of mobile phones and laptops, inadequate operating capital, poor power supply, computer literacy, huge advertisement and internet subscription cost, limited access to the internet, and lack of awareness were the identified constraints to the marketers’ utilization of digital marketing strategies. Age of the marketers had a negative effect on their LOUDMS, while educational qualification, marketing experience and availability of funds had a positive effect on their LOUDMS. The study concluded that fresh catfish marketing is a source of livelihood in the study area and the marketers utilize some digital marketing strategies. We, therefore, recommended that these fresh catfish marketers be given financial support and more awareness created on other digital marketing strategies for increased income and livelihood

Availability and Utilization of Digital Marketing Strategies among Fresh African Catfish Marketers in Omambala Region of Anambra State, Nigeria

This study examined the availability and utilization of digital marketing strategies among fresh African catfish marketers in Omambala region of Anambra State, Nigeria. Descriptive and inferential statistics were used to analyze the data collected from 120 respondents. The finding of the study confirmed that fresh catfish marketing in the study area is a source of livelihood engaged by marketers who were mostly married, with a mean age of 33 years and an average fresh catfish marketing experience of 10 years. 79.2% of these marketers were female while 77.5% of them had formal education up to the secondary school level. The average household size was 6 persons while personal saving was their main source of income. Social media, YouTube, websites, and mobile applications were the digital marketing strategies available to them. Their perception of the benefits of digital marketing includes easy access to unlimited geographical location and information, its less expensive nature, convenient store hours, and increased customer base, sales, and profit. Findings on the level of utilization of digital marketing strategies (LOUDMS) amongst the marketers showed that there were high levels of utilization of social media marketing, video marketing/YouTube, Mobile applications, and websites, with social media marketing being the most utilized. High cost of mobile phones and laptops, inadequate operating capital, poor power supply, computer literacy, huge advertisement and internet subscription cost, limited access to the internet, and lack of awareness were the identified constraints to the marketers’ utilization of digital marketing strategies. Age of the marketers had a negative effect on their LOUDMS, while educational qualification, marketing experience and availability of funds had a positive effect on their LOUDMS. The study concluded that fresh catfish marketing is a source of livelihood in the study area and the marketers utilize some digital marketing strategies. We, therefore, recommended that these fresh catfish marketers be given financial support and more awareness created on other digital marketing strategies for increased income and livelihood