Investigating the effective factors in retention of customer club members as an marketing activity (case study: Saderat’s bank customer club)

Today many companies are spending significant dollars to develop relationships with their customers. CRM, one-to-one marketing and increased communications are but a few of the strategies companies are using to secure and retain customers. Another approach is to gain customers and their loyalty by providing them value beyond the intrinsic value of their product or service through Customer Clubs, customer club is a marketing way that cause the absorb and retention more customer for their companies. In this article, we investigate and prioritizing the factors that effect the member of customer club to be more loyal, so, we had interview with 32 manager in saderat bank and ask them to prioritizing the important factor that derived from the model, that effect customer retention in customer club. We use Freidman test for prioritizing the factors

Investigating the effective factors in retention of customer club members(case study: Saderat’s bank customer club)

Today many companies are spending significant dollars to develop relationships with their customers. CRM, one-to-one marketing and increased communications are but a few of the strategies companies are using to secure and retain customers. Another approach is to gain customers and their loyalty by providing them value beyond the intrinsic value of their product or service through Customer Clubs, customer club is a marketing way that cause the absorb and retention more customer for their companies. In this article, we investigate and prioritizing the factors that effect the member of customer club to be more loyal, so, we had interview with 32 manager in saderat bank and ask them to prioritizing the important factor that derived from the model, that effect customer retention in customer club. We use Freidman test for prioritizing the factors. And we use regression test for testing the analyses the data, and finding show that all of the hypothesis be accepted

Content analysis of food advertising in Iranian children\u27s television programs

Background: Advertisements can influence children\u27s health related behaviors. Television advertisements are the main avenues directing commercials at children in Iran. This study aimed to explore the content of food advertisement during children\u27s television programs in 2007-8 and to compare it with those reported in 2000. Methods: All advertisements broadcasted before, during, and after children\u27s programs aired on two major Iran national television networks were videotaped for a period of 4 weeks during 2007- 8. For each advertisement, type of product(s) and mode of presentation (s) were coded. Results: A total of 229 television advertisements were broadcasted. Food commercials were the most frequent group (31%) across the two channels. Among the food products advertised, calorie dense foods, including chocolate, soft drinks, extruded cereals, ice cream, cookies and candies were the most frequent. The appeal mainly used in television food advertisements was stimulation of hunger/thirst (38.5%). The advertisements were mostly presented as animations (54%) and the messages used were mainly directed to good taste. Conclusion: Although the total number of food advertisements during children\u27s television programs has decreased but the consumption of high fat, high sugar, low nutrient dense foods continues to be promoted. Policies to address the issue should be scrutinized

Dynamic modelling of hardness changes of aluminium nanostructure during mechanical ball milling process

In this research, the feasibility of using mathematical modelling in the ball milling process has been evaluated to verify the hardness changes of an aluminium nanostructure. Considering the model of normal force displacement (NFD), the radius of elastic-plastic and normal displacement of two balls were computed by applying analytical modelling and coding in MATLAB. Properties of balls and aluminium powder were entered into the software as input data. The impact radius and then the hardness of powder were calculated accordingly. The changes of aluminium powder hardness resulting from the collision of two spherical balls during the synthesis of an aluminium nanostructure were analytically derived and compared with experimental data obtained from the literature. Calculation of results accuracy shows the model has a better agreement with the experimental data at the beginning than the results from Maurice et al. (R2= 0.68 in this model).This research innovation is to combine the NFD model with hardness formulation to calculate final hardness

Epidemiology of integrons among multidrug-resistant pathogens; an Asian update

Integrons are mobile genetic elements commonly found in the genome of bacteria, within plasmids, chromosomes, and transposons. They are recognized as important factors involved in genetic complexities, the formation of various phenotypes, and the emergence of bacterial adaptation. Integrons play a major role in capturing, expression, and transmission of antibiotic resistance genes and the resistance genes located on integrons can transmit from a strain to another one. Horizontal transmission of integrons is considered as the most important path of resistance genes transmission that leads to the emergence of multidrug resistance species. The genes carrying integrons are found in most Gram-negative pathogens. This review focuses on the epidemiology of classes 1, 2, and 3 integrons among clinically important bacteria in Asian countries

Synthesis and Statistical Analysis of Changing Size of Nano-structured PbO2 during Mechanical Milling Using Taguchi Methodology

The research investigates synthesized Nano-structured PbO2 using ball milling. The structure and morphology of the samples were determined in the process of milling by means of XRD and SEM. The size of particles was estimated through DLS analysis. The TEM image of the synthesized powder verifies the achievement of Nano dimensions. Design and analyses of the results using Taguchi methodology reveal that the size of synthesized Nano-structured PbO2 decreases as ball to powder ratio (BPR) increases while the average size of the particles increases as mechanical milling speed increases from 200 to 250 rpm. Considering the results of TEM, the size of the synthesized Nano-structured PbO2 by means of mechanical milling was estimated to be 50 Nanometers. In addition, the even distribution and spherical morphology of the synthesized powder by this method is crystal clear in SEM images. Additionally, the result of the statistical analysis of particle size based on the effective parameters by means of Minitab software showed that BPR parameter had the greatest impact on the size of particles; BPR increase improved the objective parameter as compared with other parameters under study. According to the results obtained by Minitab software and considering the little influence of time on particle size decrease and in order to minimize the costs of synthesis, it is suggested the synthesis process be done in two hours and the BPR parameters be increased so as to decrease the size of particles

Years of life lost because of premature death due to intentional and unintentional accidents in Ghazvin province from 2004 till 2008

Background: Accidents are the second cause of death in Iran and one of the significant challenges in public health. They can affect people in all ages. In this study, we try to calculate years of life lost due to intentional and unintentional injuries, which is considered as one of the main indicators for prioritizing public health problems.  Methods: This study is a practical cross sectional survey research HSR (health system research) that uses secondary analysis on the death data of Ghazvin province. The calculations also take into account the WHO standards in age group, sex and years of life lost (YLL) due to death.  Results: This study showed that the unintentional accidents were the leading cause of death based on YLL from 2004 until 2008 in Ghazvin province. The number of deaths due to intentional and unintentional accidents was 3796 deaths as of which 2954 (77.8%) was male and 842 (22.2%) female. In general three quarter of the YLL due to early death relates to accidents for males and less than a quarter relates to accidents for females. Between 2004 until 2008, the maximum number of years of life lost (YLL) in both sexes is for the age group of 15 to 49.  Conclusion: Considering the high level of years of life lost (YLL) due to accident in this province, especially in men, more appropriate interventions for the more risk prone age groups and male in general need to be taken into account

Demographic and Clinical Characteristics of Patients Who Died of Methanol Toxicity During COVID 19 Period in Loghman-e Hakim Hospital in Tehran

Background: Outbreaks of methanol poisoning were observed during the COVID-19 pandemic. Acute methanol poisoning is a global crisis. Methanol can cause acute and fatal toxicity through metabolic acidosis. In the present study, we evaluated demographic, clinical, and paraclinical characteristics of patients who died in the recent outbreak of methanol poisoning in Tehran from March to April 2020. Methods: This cross-sectional study was accomplished at the Loghman-Hakim Hospital in Tehran on 80 patients who died of methanol toxicity. Demographic, clinical, and laboratory data were collected retrospectively from the patient’s files and analyzed with appropriate statistical tests.Results: Men were significantly more involved than women (%85 vs. %15). There were no significant differences between other characteristics of male and female patients, including the time between consumption to arrive hospital, dialysis sessions, pulse rate, respiratory rate, loss of consciousness, seizure, acute kidney injury, brain CT, and Intracerebral Hemorrhage ( ICH). Blood sugar, serum potassium, and liver function tests were higher than average in most of the patients.Conclusion: Our study showed that this outbreak of methanol poisoning was due to the use of alcoholic drinks that contain methanol. Men were primarily affected that could be because of the cultural and social status of our country. The greater seizure probability in females could be because of enhancing the NMDA receptor by estrogen. Abnormalities in Alanine aminotransferase (ALT), Aspartate Aminotransferase (AST), and Prothrombin Time (PT) were seen in most patients, indicating liver damage. Misbeliefs about the protective effects of alcohol consumption against COVID-19 may lead many to consume poorly made alcohols that contain methanol and outbreaks of methanol intoxication

The Relationship between Depression and Metabolic Syndrome in the Elderly Population: The Cohort Aging Study

Objective: Metabolic syndrome (MetS) and depression are two important causes of disability in the elderly. The association between MetS and depressive symptoms in Iranian elderly is unclear. In this population-based study, we aimed at evaluating the relationship between MetS and its components with depression in Iranian elderly population. Method: This cross sectional study was derived from Amirkola Health and Ageing Project (AHAP).The participants of this study included 1560 elders over the age of 60 during 2012 and 2013. MetS was diagnosed based on Adult Treatment Panel III report and depressive symptoms according to Geriatric Depression Scale. Odds ratio (OR) and 95% confidence interval (CI) based on age and gender were estimated using regression logistic model. Results: Depressive symptoms were observed in 28.7% of men and 46.2% of women. Age- and gender-adjusted OR of depressive symptoms did not show a significant difference among the participants with or without MetS. A significant association between MetS components (including waist circumference, HDL-C, fasting blood glucose, triglyceride) and depressive symptoms was observed, but this association no longer existed after age and gender adjustment. Elevated blood pressure revealed a significant relationship with depressive symptoms in men only (OR, 0.665; 95% CI, 0.469-0.943). Conclusion: Depressive symptoms were associated with blood pressure component but not MetS in the elderly population of Amirkola, Iran. This association highlights the relevance of norepinephrine signal and sympathetic nervous activity disturbance for the emergence of depressive symptoms in the elderly. Therefore, it is reasonable to consider depression in hypertensive patients, especially in men