SHORT AND MEDIUM TERM OUTLOOK OF THE WORLD ECONOMY

In keeping with the January 2010 IMF prognoses, world output is expected to rise this year by 4 per cent in comparison with the 2009 level. This represents an upward revision of ¾ per centage point from the October 2009 World Economic Outlook. In 2011, world economy growth is projected to reach a level of 4.3 per cent.,p> Reform of financial market supervision and regulation is clearly necessary to build a more resilient financial system. Here, the efforts need to focus on identifying the market imperfections that gave rise to the incentives for excess risk taking and high leverage, as well as the regulatory failures that together caused this unprecedented global financial crisis.world economy; recession; recovery; stimulus measures;

The Impact of the Cross-Cultural Factors on Getting the Management Performances within AKER Multinational Company

Our paper approaches the aspects connected to the analysis of the values’ system specific to the AKER multinational group, world leader on the market targets represented by cruises and ferryboats, commercial ships and offshore platforms. The case study was developed at Aker Tulcea subsidiary, component of AKER multinational group. We proposed to identify the cultural profile of this firm, on the basis of the organizational cultures pattern elaborated by G. Hofstede. In this way, we conceived a questionnaire addressed to a number of 20 middle managers, in view to analyze the cross-cultural influence upon the performances of this organization. The results obtained during our research revealed that Aker Tulcea subsidiary assumed the values promoted by AKER multinational group, fact which led at the efficient management of the cultural differences and the creation of the premises in order to obtain organizational performances.cross-cultural; performance; cultural values; motivation; rewards, cultural differences.

The planning of a Customer Relationship Management project: requirements and opportunities

After a brief presentation of the aspects regarding the planning of a customer relationship management (CRM) project, we emphasize the factors that assure the success of such an approach. In order to obtain the attended results, an organization needs the best selection of the project manager and the most efficient teamwork, which implies employees from the company’s departments and also IT specialists. In the final part, we made appreciations concerning the efficiency of a CRM project and the opportunities created by its implementation.customer relationship management, business strategies

Optimizing Spatial Databases

This paper describes the best way to improve the optimization of spatial databases: through spatial indexes. The most commune and utilized spatial indexes are R-tree and Quadtree and they are presented, analyzed and compared in this paper. Also there are given a few examples of queries that run in Oracle Spatial and are being supported by an R-tree spatial index. Spatial databases offer special features that can be very helpful when needing to represent such data. But in terms of storage and time costs, spatial data can require a lot of resources. This is why optimizing the database is one of the most important aspects when working with large volumes of data.Spatial Database, Spatial Index, R-tree, Quadtree, Optimization

The Impact of the New Information and Communication Technologies on the Performance Control Indicators System

Our paper emphasizes the way in which the information and communication technologies offer a real support to the managers which have a global vision on the key factors that assure business performances. The simulation of a Total Performance Scorecard reveals the advantages and opportunities of the software - Balanced Scorecard Designer in the determination of the project efficiency, based on four integrated dimensions: financial perspective, customers’ perspective, internal business perspective and organizational learning.Balanced Scorecard, performance control, strategy, organizational learning

EXPORT QUALITY MANAGEMENT IN A WORLD GLOBAL ECONOMY

Quality became the management imperative of the last two decades and willcontinue to be the key to success in the future. We often see the words quality first , anddemands for quality invade every sphere of activity, from the motor vehicles we drive, to thedomestic appliances we use, the food we eat, the restaurants we dine in, the doctors we visit,and the products we import and export, reminding us that quality is the goal of everybusiness, and that its focus is the customer . Satisfying the requirements of the customer is adynamic activity: both customers and their needs change and the supplier has to recognize this.When it comes to trade, no exporting country can afford to compromise on quality. The currenteconomic climate calls for export marketing and promotion efforts with assurances of superiorand consistent quality in products and services, associated with lower prices and delivery ofthe right product at the right time.quality, management, foreign trade, efficiency

Ethics and integrity in multinational companies

The good news for multinationals is that globalization is creating more universal standards of business conduct, and these are becoming more rigorous. As more companies adopt these standards, it becomes increasingly important for every multinational to establish companywide core values, standards of behavior, and relevant policies in tune with the rest of the world's ethics and compliance environment. The benefits of an ethical culture outweigh the costs. Globally ethical companies will be those that maintain a strong reputation in all their markets, experience increased employee commitment and loyalty, garner advantages in attracting and retaining customers, and generate superior levels of performance and success.globally ethical companies; business conduct; ethical culture; professional standards; corporate code of conduct.

Brand Management Nowadays

Although the economy is expected to recover somewhat in 2010, the reality is that brands and retailers are facing - and will continue to face for a generation to come - a very different consumer. In this sense, many wise marketers and brands will seek inspiration from brands that won in the Great Depression. That period saw a generation of shoppers completely transformed. Today’s recession, the likes of which most current day consumers and marketers have never seen or felt but only heard of, has shaken shoppers to the core.brand management; value consumer; GDP; economic crisis.