EXPORT QUALITY MANAGEMENT IN A WORLD GLOBAL ECONOMY

Abstract

Quality became the management imperative of the last two decades and willcontinue to be the key to success in the future. We often see the words quality first , anddemands for quality invade every sphere of activity, from the motor vehicles we drive, to thedomestic appliances we use, the food we eat, the restaurants we dine in, the doctors we visit,and the products we import and export, reminding us that quality is the goal of everybusiness, and that its focus is the customer . Satisfying the requirements of the customer is adynamic activity: both customers and their needs change and the supplier has to recognize this.When it comes to trade, no exporting country can afford to compromise on quality. The currenteconomic climate calls for export marketing and promotion efforts with assurances of superiorand consistent quality in products and services, associated with lower prices and delivery ofthe right product at the right time.quality, management, foreign trade, efficiency