Mass Media Strategies for Creating Awareness of Breast Cancer

Breast cancer is a leading female malignancy and a major health concern in the world today. In Nigeria, breast cancer is one of the leading causes of death in women aged 30 years and above. It reduces the life expectancy of the population at risk, especially those between 31 and 50 years of age. This paper examines the use of mass media to create awareness of breast cancer among women in Nigeria. In addition, the paper explores the theoretical understanding of the importance of mass media in creating awareness of health issues. The author further suggests various pathways whereby mass media strategies could be used in creating awareness of breast cancer in Nigeri

Globalization, Africa and the Question of Imperialism

The influence of globalization has been a growing concern for social scientists and cultural theorists. For many, global media institutions abet cultural globalization, which is synonymous with cultural homogenization, which refers the processes of global uniformity and standardization of human cultural experience. Drawing from the perspective of globalization, critical discourse analysis and cultural studies, this paper presents an argumentative discussion on globalization and its cultural influence in Africa. It examined how globalization has been associated with a range of cultural consequences. These can be analyzed in terms of three major theses; namely homogenization, polarization and hybridization. In addition, this paper reviews the cultural imperialism argument in terms of how global media institutions negatively affect the culture of Africans

The Effect of Covert Advertising on Brand Patronage

The use of covert advertising in film production is an emerging brand communication strategy in the Nigerian society. In this advertising strategy, it integrates an advertiser's product into movies and TV shows on-screen visibility; it involves the inclusion of a product, brand name or the name of a firm in a movie for increasing awareness of the brand and instant recognition at the point of purchase. This paper examines the effect of covert advertising on brand purchase, using the movie 'Letter to a stranger'. The study also examined if the products advertised were noticed; their level of awareness as well as if the placements contributed to the patronage of the product towards the advertised products. The paper suggests that Nigerian movie producers and advertisers should work together to create more placements in Nollywood movies, but these placements should be creatively done so as to be able to recapture the hearts of many Nigerians

Newspaper Reportage and its Effect towards Promoting Agricultural Development in Nigeria

This study examined the coverage of agriculture between January and December (2007) in the Nigerian press. The method adopted was content analysis and 288 issues of 3 selected newspapers were analyzed; Guardian, Tribune and Punch. 5 research questions were raised and adequately substantiated on newspapers coverage of agricultural programs and development in Nigeria. The findings of the study however, revealed that the Nigerian press did not give sufficient coverage to issues on agriculture in comparison to other sectors of the Nigerian economy. Furthermore, the paper observed that issues on agriculture did not receive favourable coverage by the newspapers. The paper therefore suggests that the press should endeavour to give adequate attention to various issues on agriculture as well as its developmental programs in its reportage so as to facilitate sustainable development in agricultur

The Effect of E-portal System on Corporate Image of Universities

Internet connectivity in tertiary institutions in Africa has been summarized in three characteristics - too little, too expensive and poorly managed (African Tertiary Institutions Connectivity Survey (ATICS), 2006 report). The Internet portal system offers educational organizations the ability to track students’ needs and promote their programs and plans. This paper examines the effect of portal systems in promoting the corporate images of Universities, whereby Six Universities in Nigeria were used as an example. Survey was adopted as the method and six hundred respondents were randomly selected for this study. Three hypotheses were tested and analyzed using t-test and correlation analysis. The paper recommended that was a dire need for universities to engage the services of expert web-designers with regard to effective projection of their corporate image through graphics, colour letterin

Radio and Political Mobilisation of Women in Ado-Odo/Ota Local Government of Ogun State

This study explores the role of radio in mobilising women for politics in Ado-Odo/Ota area of Ogun state of Nigeria. Survey design was used and the results were presented with tables and analysed using simple percentages. The sample size of the study was 200 respondents but only 199 copies of the questionnaire were useful for analysis. This study examined the extent to which women were enlightened by radio and it found out that radio was one of the major medium through which they were aware of political events amidst other factors like other women politicians acting as role models to women of the community. The researchers discovered that the respondents who are women listen to radio, some on a daily, weekly or monthly basis. It was also revealed that radio discusses political issues but many of the respondents are of the view that their community and culture mobilised them the more in participation in politics. It was therefore recommended that radio can also play a major role in mobilising women for politics, but radio cannot work in isolation. The radio should therefore seek ways to produce better political programmes that can effectively appeal to the rational of its audience by putting into consideration other factors, (culture, community, etc.) and by so doing the women are confident that their beliefs are still important and not treated as nothing. Radio can encourage women by bringing female politicians who have made it to enlighten other women on the benefits of participating in politics. These women can act as role models to other women and when people have role models, the tendency to do as they do is high

The Dysfunctional and Functional Effect of Celebrity Endorsement on Brand

The ever increasing brand multiplicity and competition on the market of goods and services have dictated the pace of growth in the usage of celebrity endorsement across the globe. The use of celebrity endorsement has become a prime brand communication strategy in organizational management that aids the sale and promotion of brands across the globe. It is a popular approach in marketing communication for all brand management. This paper examines celebrity endorsement as a brand communication tool that serves as an aid to expedite brand image and purchase. However, it can also become horrific unless accompanied by a powerful idea, effective and impeccable positioning

ICT and Educational Performance: The Inter-Relationship of Selected Critical Variables

This original data-based study set out to measure the use of the internet as an information and communication tool in promoting educational performance and knowledge of Covenant University undergraduates, and analyze the inter-relationship of selected social and demographic and other relevant variables. Four hypotheses were tested and analyzed with the use of Chi square analysis and computed correlation using SPSS. The first hypothesis proposes that there will be significant relationship and correlations between internet usage and the sex of the respondents. The second hypothesis>proposes that there will be significant relationship between internet knowledge and the age of the respondents. The third hypothesis proposes that there will be significant relationship between internet knowledge and the academic performance of the respondents. The last hypothesis proposes that there will be significant relationship between internet usage and the academic performance of the respondents. The study revealed some interesting correlation among the critical variables. Based on the finding of the research, some far reaching recommendations are suggested

Effective Use of Media Awareness Campaigns for Breast Cancer Care among Women: A Comparative Study

This study investigated the influence of media awareness campaigns on breast cancer care among women in South-West Nigeria. This study employed a mixed research method, which made use of survey and focus group discussion to achieve the objectives of the study. For the sample size, a total of 632 persons participated in the study, which was made up of 600 questionnaire respondents and 32 discussants for the focus group discussion. The multi- stage sampling and simple random sampling techniques were used to select the questionnaire respondents in Lagos, Oyo and Ekiti States. Also, three hypotheses were tested using cross tabulation and one-way ANOVA to determine the differences or variance in data that exist among states. This was further tested with Scheffe Post Hoc to determine where the difference(s) lie. The first hypothesis confirmed that there is a significant difference in the level of knowledge about breast cancer among women in Lagos, Oyo and Ekiti States (F ratio =3.026; p\u3c0.05). The second hypothesis showed there is no significant difference in the level of exposure of women in Lagos, Oyo and Ekiti States to media information on breast cancer care (F ratio =.044; p\u3e0.05). The third hypothesis indicated that there is a significant difference in the sources of awareness among women in Lagos, Oyo and Ekiti States (F ratio =16.523; p\u3c0.05). It was suggested that mass media messages be included as the main mechanism to improving breast cancer care among women

Community Radio, Family and Psychological Support for Sexual Harassment Issues: A Study of Yoruba Usage

Sexual harassment is a recurrent issue in any modern society. The increasing cases of sexual harassment against women have become a menace in Nigeria. This study sought to determine the potential place of Yoruba as a form of localized communication in promoting psychological support on issues of sexual harassment against women. The study employed development media theory and considered Hebron FM as an example. Survey method was employed for the study and instrument of data collection was questionnaire. A sample size of 150 respondents was selected for the study. The results showed that many of the respondents believed that the use of Yoruba in broadcasting, aids socio-cultural development in Ota in Nigeria. Also, the study indicated that 87 per cent of the respondents say use of Yoruba promotes psychological support on sexual harassment issues against women