The influence of globalization has been a growing concern for social scientists and cultural theorists. For many, global media institutions abet cultural globalization, which is synonymous with cultural homogenization, which refers the processes of global uniformity and standardization of human cultural experience. Drawing from the perspective of globalization, critical discourse analysis and cultural studies, this paper presents an argumentative discussion on globalization and its cultural influence in Africa. It examined how globalization has been associated with a range of cultural consequences. These can be analyzed in terms of three major theses; namely homogenization, polarization and hybridization. In addition, this paper reviews the cultural imperialism argument in terms of how global media institutions negatively affect the culture of Africans
