29 research outputs found

    The effect of consumer scepticism on the perceived value of a sustainable hotel booking

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    Tourists find it hard to evaluate the advantages of a sustainable hotel and others may be even sceptical about sustainable tourism altogether. The study reported here was designed to investigate the associations between perceived benefits, perceived costs, and perceived value while booking a sustainable hotel. In addition, the moderating role of scepticism is assessed relating the paths linking the study variables. The study is based on an online survey carried out with1056 respondents in the USA. The results of structural equation modeling indicate that the perceived benefits, both authentic and environmental benefits were significantly influencing perceived value; and perceived value had a significant influence on booking intentions. The moderating effect of scepticism on authentic benefit perceptions with perceived value suggests that when respondents are sceptical about sustainability in general, it alters the relationship between authentic benefit perceptions and perceived value showing a negative impact. The study provides implications for sustainable hotel marketing by emphasising the need to understand how potential consumers perceive the sustainable product value and how this affects their booking intentions

    More Comfort, Shorter Travel Time, or Low Fares?

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    This paper, by controlling for other covariants, examines how the needs and preferences of transit users for more comfort, shorter travel times, or low fares vary across different trip purposes, such as education, work, holiday, leisure, business, and shopping. The fieldwork for this research effort was undertaken in central Switzerland on a scenic railway route. The logit modeling approach shows the following preliminary findings: Shorter travel times are most preferred by business travelers, followed by those traveling for educational and work purposes. Leisure and holiday travelers are more sensitive to low fares than to comfort. There is a strong age effect; for leisure travel elderly people tend to prefer comfort more than a low fare. Transport decision makers could balance system needs with customer expectations and incorporate these factors into transport and marketing planning

    The impact of the built environment on travel behavior: The Swiss experience based on two National Travel Surveys

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    This paper examines the effects of the built environment on travel behavior (i.e., number of trips and distance traveled) differentiated by mode of transport while statistically controlling for both mobility tool ownership and sociodemographic factors. The statistical analysis is based on two combined datasets stemming from the Swiss National Travel Surveys for 2010 and 2015. One key finding is that high population and employment densities, frequent public transportation, short distances to points of interest (e.g., bars, cinema, sports facilities) and high-quality local recreation at one\u27s place of residence reduce daily distances traveled by car. This finding underpins recent activities in spatial planning undertaken by the Swiss government in order to reduce energy consumption triggered by motorized individual travel. Finally, we recommend incorporating the attributes of individuals\u27 residential self-selection into the framework of national travel surveys, an attribute still missing from the Swiss Travel Census. This is of particular importance in order to statistically control the effect of the built environment using a further dimension that could enhance debates on transport policies and measures

    Wenn es billiger ist als die Bahn - na ja, warum nicht?: Qualitative Auswertung zu Mobilitätsbiographien, Mobilitätswerkzeugen und sozialen Netzen

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    Die empirische Grundlage des ersten Teils des Projektes „Mobilitätsbiographien, Soziale Netzwerke und Ver- kehrswerkzeuge“ besteht aus dreißig narrativen Interviews, die in diesem Arbeitsbericht vor dem Hintergrund einer explorativen Fragestellung ausgewertet werden. Anhand einzelner Interviewpartner und Interviewpartne- rinnen wird gezeigt, welchen Impetus veränderte Lebensverhältnisse, die Haltungen der Familiengeneration und die räumliche Verteilung der Sozialen Netze auf das Mobilitätsverhalten haben können. Die Determinanten wur- den herausgearbeitet und aufbereitet. Die dargestellten Prämissen und Konsequenzen bieten Vorlagen für Frage- bogendesigns, welche es erlauben, einzelne Themengebiete näher zu betrachten. Es wird darüber hinaus gezeigt, dass gängige Erklärungsansätze, wie die generalisierten Kosten der Entscheidungsalternativen, die Soziode- mographie der Verkehrsteilnehmer, deren Werte, respektive deren Lebensstile, um weitere Erklärungsdetermi- nanten ergänzt werden können: Mobilitätsbiographien, Intergenerationalität und die Geographie der sozialen Netze eröffnen dabei neue Erklärungsmöglichkeiten
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