An Empirical Analysis of the Effect of Stock Market Crisis on Economic Growth: The Nigerian Case

Stock market crashes are social phenomena where external economic events combine with crowd behavior and psychology in a positive feedback loop where selling by some market participants drives more market participants to sell. This study empirically established the relationship between stock market crisis and Nigeria’s economic growth and also showed the relationship between stock market price crash and the crisis itself. In this light, this paper examined the interactive influence of movements in the major indicators of the performance of the Nigerian Stock Exchange Market such as the Market Capitalization (MK), All Share Index (ASI), Number of Deals (NOD), Volume and Value of Stock (VV), Total Number of New Issues (TNI) and Inflation (INFR) on the Nigerian Gross Domestic Product (GDP) using data from 1985-2009. To achieve the two objectives stated above, the Ordinary Least Square (OLS) method was employed. To correct for the OLS result biasness the log was applied to GDP and MK and also AR(1) was introduced to the first model. The result shows that stock market crisis has a highly significant effect on Nigeria’s economic growth. The result also shows a significant relationship between stock market price crash and the market crisis itself. It is therefore recommended that in the face of the ongoing crisis in the global stock market, the Nigerian stock market authorities should aim at making the market meet a world class standard. Also, all the sectors of the economy should act in a collaborative manner such that optimum benefits can be realized from their economic activities in the Nigeria market even in the hub of global crisi

Global Economic Meltdown and Its perceived effects on Branding of Bank Services in Nigeria

This research paper examines the impacts of the global financial crisis on the Nigerian banking industry with particular emphasis on branding of bank services. The objective of this study is to determine what effects the crisis had on the Nigerian economy and to examine its effects on branding of bank services. It also focused on measures put in place to mitigate the negative effects of economic meltdown by the central Bank of Nigeria. Primary data were generated through in-depth interview and the use of the questionnaire. The study employed the use of chi-square in analyzing the data obtained. The findings of this study pointed out the fact that the global economic meltdown had a deteriorating effect on all sectors in the economy and had a greater effect on the financial sector in Nigeria most especially the banking sector. However, this economic meltdown has a positive effect on branding of bank services. Banks are investing on branding more than ever before, in order to survive the turbulent environment. It is therefore recommended that the regulators of the banking sector need to strengthen their legal framework in order to close all avenues which may create gaps for unethical practices to take place. Managements of banks are also encouraged to embrace internal marketing in order to promote excellent service cultur

Branding of Nation in an Insurgency Prone Economy: Implications for Entrepreneurship

The wreck on our nation‟s image by the incidences of insurgency has caused catastrophic effects and depleted interests in entrepreneurship and investments into the nation‟s economy. An insurgency engulfed nation is infested with political disorder, economic disorientation, social vices, infrastructural decay, cultural and value decadence. The primary objective of this study is to explore the relationship between nation branding and entrepreneurial activities, and to determine the relationship between insurgency and entrepreneurial activities. This paper adopted frustration-aggression theory and structural violence theory to explain insurgency. It argues that the nation needs effective marketing and rebranding to orientate the citizenry and international body, to correct the stigma placed by the activities of insurgents. The paper relied on existing literatures, periodicals, and articles to gather information. The study opines that the roles of professional marketing and public relation firms are necessary to shore up the battered images posed by the marauding effects of the insurgencies. The findings revealed numerous lapses on the part of government which precipitate the insurgencies that brought about untold consequences on the nation‟s economy. The paper recommends that the nation should adopt a proactive approach in solving the issues by engaging the service of professional marketing and public relation firms while taking lasting corrective measures to stem the tide of insurgency

Micro Financing and Entrepreneurial Development in Nigeria; The Mediating Role of Marketing

Micro finance bank that is popularly known as bank for the poor is basically established to alleviate poverty and also to serve as a platform for promoting entrepreneurial development. The question is; to what extent has it been able to fulfil its basic functions in Nigeria? The primary objective of this study is to ascertain the extent to which micro financing has contributed to entrepreneurial development and also to find out the extent to which marketing techniques have be employed for effective and efficient delivery of their services. Copies of questionnaire were distributed purposively to only those that applied for or came to access credit facilities that were physically found in the banking hall in that particular week of study. The study is limited to the customers of ten micro finance banks located in Ojo LGA of lagos state, Nigeria. Three hypotheses were developed and were subjected to descriptive, correlation and regression analysis. It was discovered that micro finance bank has been able to contribute significantly to the entrepreneurial development in Nigeria. Descriptive statistics show that some marketing techniques have not been fully employed by micro finance banks. The study makes useful policy recommendations which these banks will find beneficial if faithfully implemente

Empirical Appraisal of Compensation and Organizational Commitment in Education Management

This study investigated the effects of compensation on organizational commitment in selected secondary schools in Nigeria.The survey method was adopted for the study and a total of one hundred and seventy two (172) teachers were sampled across four (4) secondary schools in Lagos State. Linear regression analysis and correlation were used to test the hypotheses.Results showed that compensation has a significant influence on organizational commitment. It is recommended that organizations should ensure the design of compensation packages that are adequate. This will contribute to increased employee commitment and positive performance outcomes

Relationship Marketing and Customer Satisfaction: a Conceptual Perspective

This article examined the existing body of literature on transaction and relationship marketing. The specific objectives were to develop a conceptual framework to establish the relationship between relationship marketing and customer satisfaction and to examine the components of relationship marketing on the present ever dynamic world of business. The study identified relationship marketing variables and their impact on customer satisfaction. The framework aimed to provide insights into the studies on relationship marketing factors such as trust, commitment, communication, and service quality influence on customer satisfaction. The model provided a basis for empirical studies on the factors of relationship marketing and outcomes of customer satisfaction in developing nations. The study recommends that relationship marketing dimensions such as building customer\u27s trust, commitment to customers, communication, and service quality should be properly managed and maintained by service providers in Nigeria. This helps in building customer satisfaction and in the long-run customer loyalty