Women’s mass media exposure and maternal health awareness in Ota, Nigeria

Maternal health has been an issue of priority to nations across the globe for years now. This study sought to: identify the sources of maternal health awareness; examine means of obtaining maternal health information; determine the frequency of mass media exposure; and analyse the influence of mass media exposure on maternal health awareness among the female residents. The Agendasetting theory and the descriptive (survey) research design, using the questionnaire as the research instrument, were utilized in this study. For this study, the purposive and haphazard sampling techniques were used. The internet (49%) was the topmost source of maternal health awareness; adverts/campaigns (30.6%) were the most common means of obtaining maternal health information; once in a month [27.6%] was the exposure frequency of most participants to the mass media while the least exposure frequency was once in two weeks [5.1%]. It was discovered that mass media exposure had a significant influence on maternal health awareness

Historiography of the Print Media: A global-cum-Nigerian perspective

The print media as we know them today have developed over a number of centuries. Any discourse on its (print media) evolution without recourse to the means of communications that preceded it, would not appreciate the long strenuous stride it had made to this present day. The print media evolved through three historical discoveries or milestones. These are the evolution of language, the evolution of writing and the invention of the printing machine. While this evolution is beyond the scope of this paper, I x-ray the events that culminated in the evolvement of the print media, chronicling their historical progression in Nigeria