Corporate Communication, Indigenous Languages, and Community Relations: A Discourse on Practices by Nigerian Universities

This conceptual work examines corporate communication as a tool for coordinating universities' internal and external messages in Nigeria. It explores universities' attempts to harness, link-up, and interact with their publics. This chapter presents effective corporate communication as the unifying principle in many institutional decisions. It emphasizes that sometimes, universities' efforts to communicate effectively and profitably with their host communities end up in futility especially where indigenous language is a key environmental factor. University-neighbour relationship globally ought to be symbiotic and mutually-reinforcing. This chapter reviews scholarly commentaries on corporate communication, the relevance of indigenous language to community relations; and highlights in conclusion, the implications for universities in neglecting indigenous language during community engagements. It recommends that universities should motivate their employees to apply indigenous languages in enhancing understanding between the institutions and their host communities

Nomenclature and Functions of Corporate Communication Units of Nigerian Universities: A Comparative Examination

Communication is an essential process in universities. Corporate objectives, goals, relationships and control are ensured or jeopardised by the communication network put in place by university management. The name of an organisational communication unit has strategic implications, and its functions distinguish it from other units within the university. The paper uncovers various labels of universities’ corporate communication units. It shows the functions of these units; and how the labels determine their functions. In-depth interview was used to gather data from communication officers of six selected universities in southwest, Nigeria. While the descriptive survey helped to generate data from other employees of corporate communication units as well as faculty members of mass communication departments of the six selected universities. Findings show that 41.4% of the respondents did not know the name of the corporate communication unit of their universities. Communication officers affirmed that the unit carried out several functions. A revelation is that, in some cases, the name of a communication unit could influence how the Unit functions. The study concluded that there was need for universities to have a standardised document on corporate communication unit naming, structure and operations. It was recommended that universities could adopt the Directorate of Public Relations as the name of their communication unit for uniformity and consistency

Data on security implications of the adoption of Internet of Things by public relations professionals

The dataset is on public relations professionals' views on the security issues related to the adoption of the Internet of Things (IoT) for the activities. The data were generated through the administration of online questionnaire to 100 public relations professionals in Nigeria and were analyzed using the Analysis of Variance (ANOVA)

Nomenclature and Functions of Corporate Communication Units of Nigerian Universities: A Comparative Examination

Communication is an essential process in universities. Corporate objectives, goals, relationships and control are ensured or jeopardised by the communication network put in place by university management. The name of an organisational communication unit has strategic implications, and its functions distinguish it from other units within the university. The paper uncovers various labels of universities’ corporate communication units. It shows the functions of these units; and how the labels determine their functions. In-depth interview was used to gather data from communication officers of six selected universities in southwest, Nigeria. While the descriptive survey helped to generate data from other employees of corporate communication units as well as faculty members of mass communication departments of the six selected universities. Findings show that 41.4% of the respondents did not know the name of the corporate communication unit of their universities. Communication officers affirmed that the unit carried out several functions. A revelation is that, in some cases, the name of a communication unit could influence how the Unit functions. The study concluded that there was need for universities to have a standardised document on corporate communication unit naming, structure and operations. It was recommended that universities could adopt the Directorate of Public Relations as the name of their communication unit for uniformity and consistency

The Public and Public Relations: Examining their nexus in environmental pollution, laws, and policies of government

Goals 6, 13, 14, and 15 of the United Nation’s Sustainable Development Goals (SDGs) share global concerns of making the earth cleaner for human habitation. In Nigeria, pollution thrives despite the government's laws and policies. In the country, opinions on public issues are strong, and public relations (PR) professionals are perceived moulders of societal viewpoints. This study examines the connection between public awareness and PR actions on the sociological problems of environmental pollution, laws, and government policies in an industrial cum residential community in Southwest Nigeria. Based on the Environmental Communication Theory, which espouses nature-human environmental connectivity, this study adopts a quantitative, non-experimental, and descriptive methodology. Probability and non-probability sampling design and multi-stage techniques are applied to select 400 residents of Ota community. Scientific Package for Social Sciences (SPSS) is used to process 358 successful copies of the questionnaire. Results show that public awareness of environmental pollution is high; but low on its laws and policies. The contributions of public relations practitioners are acknowledged, but the government's actions are unfamiliar. Meagre public concern for environmental laws and policies and weak motivation by PR practitioners and the government threaten the achievement of identified SDGs of the UN at the study's location

Content Analysis of Select Agricultural Radio Programs in Indigenous Languages in North-Central Nigeria

Radio has been seen as a predominant source of information for farmers in sub-Saharan Africa. Even though the width of radio coverage differs from nation to nation, it can be said that about 80 percent to 90 percent of family units in Africa have functional radio sets (Odame, 2008). Furthermore, studies by Zeweld, Van Huylenbroeck, Tesfay, and Speelman (2017); Nwammuo and Salawu (2019); Ismail, Sabran, and Ariffin (2019) suggest that messages from the radio influence farmers to change their behavior resulting in better farm yields. Radio programs have been the ideal tool to achieve improved development of rural small-scale farmers in Africa (Awiti, Silas, and Onyango, 2017). Radio programs urge rural dwellers to be interested in development by embracing innovations (Asuman and Diedong, 2019). The connection spans from radio to rural dwellers, then agriculture and development, which is of great importance. It may be said that most residents in rural areas engage in subsistence farming. The people require fundamental life necessities such as food, clothing, and shelter from their stock and trade. Subsequently, radio programs help educate them on the utilization of pesticides, the dosage, the time of use, and the preventive measures against threats. Radio programs have become the most regarded mass media apparatus in developing countries, giving a genuine alternative to the invention and dissemination o

Accounting Students, Social Media and Online Learning in West Africa’s Topmost University

All over the world, accounting students have the burden of scholarship and professional studies in order to become future accountants. A way to cope with this demand is to use the ubiquitous social media. This study examined the demographic differentials in the students' awareness and usage of social media as online pedagogical tools. Purposely selected for the study were accounting students of Covenant University, ranked number one in West Africa by the 2019 Times Higher Education. The university enrols its accounting undergraduates for external professional examinations additionally to four years of a degree course. A quantitative methodology using a survey technique afforded the application of a questionnaire instrument in the study. The Scientific Package of Social Sciences was used to analyse the data gathered from 294 students of accounting across gender, age and levels of studentship. Results point out that accounting students are aware of the educational value of social media outlets. However, in practice, online platforms are lowly used for learning purposes. While students mostly subscribe to Instagram, YouTube is the most valuable media for learning. More than gender and level of studentship, influence both awareness and usage of social media for undergraduates' online learning. The study concludes that socio-pragmatic considerations rather than epistemic consciousness determine students' social media affiliations and usage. Resulting recommendations are: that international researches should study the applicability of social media as online learning apparatuses. Also; educational administrators should rethink social media as online pedagogical tools

Data on new media use for agricultural training and research at Agricultural Services and Training Centre(ASTC)

Data available in this survey depict new media use for agricultural training and research. The objective was to determine how favourably or unfavourably disposed the respondents were to using new media for research and training.Self-administered copies of the questionnaire were used to generate the data from 47agriculturalextensionworkersatASTC,PlateauState.Frequency tables andtheSpearman’s rank-ordercorrelationwereusedto analyze dat

Awareness and sources of knowledge on men’s penile health in Lagos, Nigeria

Global attention to penile care is an aspect of men’s health within the Sustainable Development Goal 3 of the United Nations. Environmental and healthcare concerns about the connection between circumcision and penile care are real. According to the World Health Organisation, approximately 665 million males across the world are circumcised. However, social hush about penile problems as contributors to men’s life expectancy further incubates it for millions of men to suffer in silence. The purpose of this study is to open and direct healthcare attention to the dangers of penile disorder with an awareness check and knowledge sources. Designed questionnaire was operated on randomized 1,000 adults of equal gender distribution on mainland Lagos, Nigeria. Multi-stage cluster sampling technique was applied to carefully select a fair representation of study population. Newman’s health awareness theory and its applications by three other authors support this study. Results show that whilst men are more concerned about their penile performance, women showed extra interest in penile care and healthy usage. Open discussions and literatures on penile issues are rare in Nigeria. The study would spur public, academic and research interests in men’s penile health; by recommending the adoption of appropriate penile health policy within the SDG3 of the United Nations