The dataset is on public relations professionals' views on the security

issues related to the adoption of the Internet of Things (IoT)

for the activities. The data were generated through the administration

of online questionnaire to 100 public relations professionals

in Nigeria and were analyzed using the Analysis of

Variance (ANOVA)

Amodu, L. O.

Ekanem, Thelma

Odiboh, Oscar

Usaini, S.

Yartey, Darlynton

Covenant University Repository

Data in brief 27 (2019) 104663Contents lists available at ScienceDirectData in briefjournal homepage: www.elsevier .com/locate/dibData ArticleData on security implications of the adoption ofInternet of Things by public relationsprofessionalsLanre Amodu*, Oscar Odiboh, Suleimanu Usaini,Darlynton Yartey, Thelma EkanemDepartment of Mass Communication, Covenant University, Nigeriaa r t i c l e i n f oArticle history:Received 26 August 2019Received in revised form 27 September 2019Accepted 4 October 2019Available online 15 October 2019Keywords:Public relationsInternet of thingsSecurityBusiness* Corresponding author.E-mail addresses: lanre.amodu@covenantuniveboh), sule.usaini@covenantuniversity.edu.ng (S. Usnem@covenantuniversity.edu.ng (T. Ekanem).https://doi.org/10.1016/j.dib.2019.1046632352-3409/© 2019 The Author(s). Published by Ecreativecommons.org/licenses/by/4.0/).a b s t r a c tThe dataset is on public relations professionals' views on the se-curity issues related to the adoption of the Internet of Things (IoT)for the activities. The data were generated through the adminis-tration of online questionnaire to 100 public relations pro-fessionals in Nigeria and were analyzed using the Analysis ofVariance (ANOVA).© 2019 The Author(s). Published by Elsevier Inc. This is an openaccess article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).1. DataPublic relations is generally defined as a management function that establishes and maintainsmutually beneficial relationship between an organisation and its relevant publics [1,2]. To build re-lationships, exchange of information is essential [3]. Several scholars have explored public relations'use of the Internet and social media platforms for better stakeholders engage [4e7]. There is, however,dearth of research on the potentials of the adoption of the Internet of Things (IoT) for public relations.rsity.edu.ng (L. Amodu), odion.odiboh@covenantuniversity.edu.ng (O. Odi-aini), yartey.darlynton@covenantuniversity.edu.ng (D. Yartey), thelma.eka-lsevier Inc. This is an open access article under the CC BY license (http://Specifications TableSubject area Public RelationsMore specific subject area Public relations and Information Communications TechnologiesType of data Primary data (Tables)How data was acquired Survey through the use of a questionnaireData format Raw and analyzed with Statistical Package for Social SciencesExperimental factors The data for the survey was obtained from one hundred respondents that were practicing publicrelations in Nigeria. The instrument- questionnaire- was designed by the researchers and ANOVAwas used to analyze the data.Experimental features Public relations is a profession that manages relationships and information. While the adoptionof IoT is valuable, it is necessary to examine cyber security issues.Data source location NigeriaData accessibility Dataset is with this articleValue of the Data1. The data can serve as a basis for further research of the use of the Internet of Things for public relations activities.2. The analyzed data can reveal factors that can influence public relations professionals' perception of security issues withregard to the adoption of IoT.3. The outcome of the data can assist in showing what can affect the public relations professionals' interest in the adoptionof IoT.L. Amodu et al. / Data in brief 27 (2019) 1046632IoT had been described as the interconnectivity of things online in such a way that they interactwithout human interference [8]. It involves giving “senses” to objects that are online to enable themgenerate and transmit data. While the practice of public relations online still elicits fear of the securityimplications of managing sensitive information on the cyber space, the fear is likely to be more sig-nificant in the face of having several datapoints interconnected, which suggests that an unauthorizedaccess to one is potentially an access to all.The dataset is on factors that can influence public relations professionals' perception of securityissues relating to the adoption of IoT. The survey research adopted snowball technique to sample theopinion of respondents. Analysis of Variance (ANOVA) was used to test the factors that may ultimatelyaffect the professionals' interest in IoT. Tables 1e6 present the results of the analysis. Considering thatthe use of IoT in public relations is largely an unexplored area, this data is relevant for academic use byextending the frontiers of research and prompting crucial conversations on it. The data are also usefulto managements of public relations organisations and businesses with in-house public relations unitsas they make critical decisions with regard to technology adoption.2. Experimental design, materials and methodsThe data were generated from an online survey conducted among 100 public relations pro-fessionals. The snowball sampling technique was used to select the respondents. The research wascarried out over six months in which major online platforms of public relations associations and or-ganisations were used to invite participation. It was, however, observed that several professionals andeven association members preferred to fill hard copies of the questionnaire. This request could not beTable 1Gender distribution.Gender Percentage (%)Male 52Female 48Total 100n ¼ 100Table 2Age distribution.Age Percentage (%)20e30 5331e40 1841 and above 29Total 100n ¼ 100Table 3Organisational distribution.Organisation Type Percentage (%)In-house Public Relations Unit 64Independent Public Relations Firm 36Total 100n ¼ 100Table 4ANOVA.Model Sum of Squares df Mean Square F Sig.1 Regression .662 5 .132 .556 .733Residual 22.378 94 .238Total 23.040 99Table 5ANOVA.Model Sum of Squares df Mean Square F Sig.1 Regression 18.360 5 3.672 3.459 .007Residual 99.800 94 1.062Total 118.160 99Table 6ANOVA.Model Sum of Squares df Mean Square F Sig.1 Regression 43.491 5 8.698 3.223 .010Residual 253.719 94 2.699Total 297.211 99L. Amodu et al. / Data in brief 27 (2019) 104663 3accommodated in the research considering that the subject is ICT related and online participation isconsidered a precondition for involvement in the study. This factor, therefore, affected the number ofrespondents for the research. The questionnaire used for the data collection was designed by the re-searchers specifically to elicit response on the variables under consideration. Statistical Package forSocial Science (SPSS) was used to analyze the data.Ethical considerationsThe researchers ensured that participants in the research were aware of the purpose of the datagathering and how the data will be used. Their anonymity was guaranteed by using a Google form thatL. Amodu et al. / Data in brief 27 (2019) 1046634was devoid of any personal identification of the respondents. Theywere also assured that the datawerestrictly for research purposes and their responses would be kept confidential.AcknowledgementsWe appreciate the Covenant University Centre for Research, Innovation and Discovery (CUCRID) forthe financial support for this publication.Conflict of InterestThe authors declare that they have no known competing financial interests or personal relation-ships that could have appeared to influence the work reported in this paper.Appendix A. Supplementary dataSupplementary data to this article can be found online at https://doi.org/10.1016/j.dib.2019.104663.References[1] S.M. Cutlip, A.H. Center, G.M. Broom, Effective Public Relations, Prentice Hall, Upper Saddle River, New Jersey, 2000.[2] L. Amodu, D. Agedah, O. Oyero, N. Okorie, From services to engagement: an assessment of online public relations inNigerian banks, in: Proceedings of the 32nd International Business Information Management Association Conference IBIMA2018- Vision 2020: Sustainable Economic Development and Application of Innovation Management for Regional Expansionto Global Growth, (Seville, Spain, November 15e16, 2018), IBIMA, Spain, 2018, pp. 7570e7577.[3] S. Usaini, O. Nelson, O. Bamgboye, L. Amodu, F. Afolabi, A. Evaristus, Internet, social media and computer-mediated rela-tionship among engineering undergraduate students, Int. J. Civ. Eng. Technol. 92 (13) (2018) 1651e1657.[4] D. Dozier, H. Shen, K. Sweetser, V. Barker, Demographics and Internet behaviors as predictors of active public, Public Relat.Rev. 42 (2016) 82e90.[5] J. Gifford, Digital public relations: E-marketing's big secret, Cont. High. Educ. Rev. 74 (2010) 62e72.[6] D. Vercic, A. Vercic, K. Sriramesh, Looking for digital in public relations, Public Relat. Rev. 41 (2) (2015) 142e152.[7] L. Amodu, D. Azuh, A.E. Azuh, T. Oresanya, To whom much is given: prioritizing corporate social responsibility amongNigerian Banks (2010-2015), in: Proceedings of the 32nd International Business Information Management AssociationConference IBIMA 2018- Vision 2020: Sustainable Economic Development and Application of Innovation Management forRegional Expansion to Global Growth, (Seville, Spain, November 15e16, 2018), IBIMA, Spain, 2018, pp. 7585e7596.[8] D. Evans, Internet of Things: How the Next Evolution of the Internet Is Changing the World, 2011. Retrieved, https://www.cisco.com/c/dam/en_us/about/ac79/docs/innov/IoT_IBSG_0411FINAL.pdf. (Accessed 27 November 2017).

Data on security implications of the adoption of

Internet of Things by public relations

professionals

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Data on security implications of the adoption of Internet of Things by public relations professionals

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