Aplikasi Strategi Komunikasi Pemasaran Surat Kabar Harian Rakyat Bengkulu Dalam Menjaring Pengiklan

The picture of reality formed by the mass media was expected to underlie the response and attitude of the public towards various social conditions. It will indirectly affect the domestic firms, because in any case, they must be prepared to compete with other similar companies as well as the need to have courage in the face of competition from multinational companies that operate and are located in various areas. In this study the researcher used theories derived from sources that can be used as a reference. Data were collected by using interview techniques and data analysis. From the research, it's known that the application of marketing communications strategy in Harian Rakyat Bengkulu was to attract advertising. The applied strategies was chosen by the needs, it means that the application of the strategy used is not too theoretical cultivated and made as simple as possible and inspired by the vision of the company. Basically every company (in this case Harian Rakyat Bengkulu) needed to apply marketing communication strategy in the company's vision and mission more effectively. Without the application of marketing communication strategy, the company most likely would not run well

Pengaruh Komunikasi Interpersonal Mahasiswa Dan Dosen Pembimbing Skripsi Terhadap Gejala Stres Mahasiswa Dalam Menyusun Skripsi

This study was conducted to determine the influence of interpersonal communication between students and the thesis supervisor students in the stress symptoms thesis. Based on initial observations on Communication department students of Dehasen University year 2010, of the 62 students who have submitted a title and run the thesis counseling process, only 29 students managed to reach the stage of proposal examination. One of the obstacles faced by students is the lack of good interpersonal communication so that interpersonal relationships are not well established. This research is a quantitative descriptive. Sample set by using purposive sampling of the students of Communication Department who were working on thesis, that is 38 students. The results showed that interpersonal communication between students and thesis supervisor has not been effective so that the discussion does not go well. The ineffectiveness of communication activities lead students to experience stress symptoms so that interfere the completion of thesis writing