4 research outputs found
Evidence-based Kernels: Fundamental Units of Behavioral Influence
This paper describes evidence-based kernels, fundamental units of behavioral influence that appear to underlie effective prevention and treatment for children, adults, and families. A kernel is a behavior–influence procedure shown through experimental analysis to affect a specific behavior and that is indivisible in the sense that removing any of its components would render it inert. Existing evidence shows that a variety of kernels can influence behavior in context, and some evidence suggests that frequent use or sufficient use of some kernels may produce longer lasting behavioral shifts. The analysis of kernels could contribute to an empirically based theory of behavioral influence, augment existing prevention or treatment efforts, facilitate the dissemination of effective prevention and treatment practices, clarify the active ingredients in existing interventions, and contribute to efficiently developing interventions that are more effective. Kernels involve one or more of the following mechanisms of behavior influence: reinforcement, altering antecedents, changing verbal relational responding, or changing physiological states directly. The paper describes 52 of these kernels, and details practical, theoretical, and research implications, including calling for a national database of kernels that influence human behavior
Social competence-cue evaluative ability in Nigerian youths: A case study of university undergraduates
No Abstract Available
African Journal for the Psychological Study of Social Issues Vol.4(1) 1999: 62-7
Smartphone Usage Among Millennial in Finland and Implications for Marketing Segmentation Strategies : Lessons for Nigeria
The study examines smart phone usage by millennials based on different criteria of
operating system, Wi-Fi, text messaging, internet surfing and social media. The study used
quantitative methodology and data were gathered with online questionnaires with 391 young
smartphone users in Finland. The Millennial were clustered into five levels. The results reveal
the prominent status of profiling in a developed market and how marketers in emerging markets
can apply segmentation and targeting strategies using instant messaging, text messages, email,
mobile app, gamification and social media based on the profile of each segment. Nigerian
policy makers should adopt a framework to make smartphone affordable for people as it
constitutes a goldmine for marketing professionals on their segmentation and targeting
strategies.peerReviewe