Institutional distances and equity-based entry modes: A systematic literature review

The institutional distance between home and host countries influences the benefits and costs of entry into markets where a firm intends to conduct business. Entry mode choice is a function of a firm's strategy to increase its competitiveness, efficiency, and control over resources that are critical to its operations. This systematic literature review aims to explain the influence of institutional distances on equity-based entry modes in international markets. The present study contributes to the literature on international business using institutional theory to address the entry mode, and by analyzing the nature of the constructs used to measure the influence institutional distances have on the choice of entry mode into foreign markets.info:eu-repo/semantics/publishedVersio

Experience, resources and export market performance: the pivotal role of international business network ties

Purpose – Based on integrating learning, resource-based and social network theories, the purpose of this paper is to shed fresh light on the association between export experience and export performance by seeking to better understand the links between them, and assessing the boundary conditions, moderators, mediators, and non-linear relationships in greater depth. Design/methodology/approach – This paper mobilizes a quantitative research design using a survey of Brazil-based exporters. The authors test the hypotheses proposed in this study by employing moderated mediation regression models. Findings – The authors find support for a J-shape relationship between export experience and export market performance. In particular, the authors find that innovation and international marketing resources mediate the effect of export experience on export market performance, and the authors unveil that this mediation effect is contingent on the strength of international business network ties. Originality/value – This study advances the export marketing literature by explaining how export experience drives export success in two ways: first, by clarifying the ambiguity in extant theoretical explanations and previous empirical findings regarding the shape of the relationship between export experience and export performance. Second, this study reconciles the disagreement as to whether superior export performance results from exporters’ existing resources or from their learning by exporting. Thus, the paper is valuable for scholars and export managers or policymakers alike by providing recommendations on how less experienced firms can overcome the initial period of weak export performance.Mário Henrique Ogasavara, Dirk Michael Boehe, Luciano Barin Cru

CSR-based differentiation strategy of export firms from developing countries: an exploratory study of the strategy tripod

Published online before print January 28, 2013This study investigates the influences of the strategy tripod, an established concept in the international business (IB) literature, on a corporate social responsibility (CSR)-based differentiation strategy for export firms. This strategy is conceived as consisting of product-level and firm-level CSR. Using a sample of 195 Brazilian export firms, the authors find that innovation capabilities, international market exposure, and institutional pressures significantly influence product-level CSR; however, the latter two factors influence firm-level CSR only through their mediating effects on product-level CSR. This study contributes to the existing CSR and IB literature in three ways. First, it integrates and systematizes the factors influencing CSR-based strategies into the three categories represented by the legs of the strategy tripod to help elucidate the previous research on the factors that drive CSR. Second, it suggests that exporters’ CSR strategies can be affected by social and environmental institutions based outside their home countries. Third, this study contributes to filling an important empirical gap in the research on CSR by focusing on export ventures from emerging countries.Luciano Barin Cruz, Dirk Michael Boehe, and Mario Henrique Ogasavar

Challenges and Opportunities for Marketers in the Emerging Markets

© 2018 Elsevier Inc. With increasing importance of the emerging markets in the global economy, there is growing interest among marketing researchers and managers to understand the differences between the consumers in the developed and emerging markets as well as the challenges and opportunities posed by these differences for both local and foreign marketers in these emerging markets. However, most recent research on consumer behavior and marketing strategy in the emerging markets uses concepts and theories developed and tested in the developed markets. Hence, it is not clear if these studies reflect the real picture of the consumers and marketers in the emerging markets by looking through the lens of developed markets. This special issue consists of twenty six papers, categorized along three broad themes (comparative marketing strategy, comparative consumer behavior, and emerging markets perspective), which not only extend the growing research on this important topic but also push the agenda for making the field of marketing into a truly global discipline, by not just merely replicating established theories and models but also identifying the limitations of the existing theories and extending these to provide fresh insights. This editorial also presents some useful directions for future research on this topic

The effects of entry strategy and inter-firm trust on the survival of Japanese manufacturing subsidiaries in Brazil

10.1057/abm.2008.14Asian Business and Management73353-38