Latvian experience organization of consulting system for sustainable rural development

Today in the agricultural policy of advanced countries the emphasis shifts to support the development of agriculture and rural areas, so the jurisdiction of the agricultural advising service becomes more and more questions of sustainable rural development. In the post-Soviet countries that are now EU members, advisory services supported by the state either through government funding, and through a variety of grant programs. For Ukraine as an agricultural country, has chosen the European way of development, in the process of formation of a unified of the system consulting and regional development, of particular interest is the experience of the Latvian Rural Advisory and Training Centre (LRATC). The article considers the peculiarities the organization of advisory system in the agricultural sector in Latvia Keywords: sustainable rural development agricultural extension services, agrarian consulting, rural development, farmers, rural touris

Ways to develop brands and PR management of tourism enterprises with a focus on national markets

The subject of the research is theoretical, methodological and practical approaches to the peculiarities of the formation and use of new products and brands, PR-management technologies in the development strategies of tourism enterprises with a focus on national markets and domestic consumers. The purpose of the work is to determine the features and suggest ways to form and use new products and brands, PR-management technologies in the development strategies of tourism enterprises with a focus on national markets and domestic consumers, domestic tourism in the context of global restrictions on the movement of people and international tourism activities. The methodological basis of the article is both General scientific and special methods of scientific knowledge. Monographic and historical methods were used in determining the content of tourism products and brands and their evolution; system-structural analysis and synthesis in justifying the types of brands (travel companies, places or destinations, types of tourism and recreation, etc.), advertising and PR-management tools with their promotion; statistical and economic, mathematical modeling and programming in the development of opportunities to attract new products and brands, PR management in marketing strategies for the development of tourism enterprises and rural green tourism enterprise