Strolling through Istanbul's Beyoglu: In-Between Difference and Containment

Cataloged from PDF version of article.In this essay, I evaluate Istanbul's Beyolu as a hybrid and negotiated space and investigate how the imaginary and lived experiences of space enable as well as constrain transgressive everyday practices and identity politics. Through analyzing memories, imaginations, and experiences of Beyolu, in particular its drag/transsexual subculture, I explore the ways in which the past and present interact under the dynamic of globalization and (re)produce Beyolu as a space of difference and containment. Beyond the intricacies of Istanbul's sex trade, night life, and queer subculture, I propose that the singular district of Beyolu, given its geographical, historical, and social location, operates as a microcosm of the tensions and negotiations between East and West, local and global, past and present

Politically Motivated Brand Rejection

Cataloged from PDF version of article.This paper introduces the concept of politically motivated brand rejection (PMBR) as an emergent form of anti-consumption behavior. PMBR is the refusal to purchase and/or use a brand on a permanent basis because of its perceived association to a particular political ideology that the consumer opposes. Specifically, the paper discusses three distinct sets of political ideologies that can lead to rejection of certain brands by some consumers. These ideologies include predatory globalization, chauvinistic nationalism, and religious fundamentalism. The target of PMBR can be both local and global brands and consumers who engage in PMBR do not expect any change in marketing practice. © 2008 Elsevier Inc. All rights reserved

Strolling through Istanbul's Beyoʇlu: In-between difference and containment

In this essay, I evaluate Istanbul's Beyoʇlu as a hybrid and negotiated space and investigate how the imaginary and lived experiences of space enable as well as constrain transgressive everyday practices and identity politics. Through analyzing memories, imaginations, and experiences of Beyoʇlu, in particular its drag/transsexual subculture, I explore the ways in which the past and present interact under the dynamic of globalization and (re)produce Beyoʇlu as a space of difference and containment. Beyond the intricacies of Istanbul's sex trade, night life, and queer subculture, I propose that the singular district of Beyoʇlu, given its geographical, historical, and social location, operates as a microcosm of the tensions and negotiations between East and West, local and global, past and present. © The Author(s) 2013

Researching Islamic Marketing: Past and Future Perspectives

Cataloged from PDF version of article.Purpose: The purpose of this paper is to explore the reasons underlying the recent interest on Islamic marketing, discusses past research on the topic and offers a future research perspective. Design/methodology/approach: The paper is based on a critical review of the existing literature. It offers ethnoconsumerism as a way to develop a situated understanding of Muslim consumers and businesses. Findings: Two distinct phases, omission and discovery, characterize the existing literature. Omission derives from the stereotyping of Muslims as traditional and uncivilized people and Islam as incompatible with capitalist consumer ideology. Discovery relates to the identification of Muslims as an untapped and viable consumer segment and the increasing visibility of Muslim entrepreneurs. Research limitations/implications: A deeper understanding of Muslim consumers and marketers requires doing away with essentialist approaches that reify difference. Instead of focusing on differences future research needs to pay attention to how such differences play out in the daily lives of consumers and examine the religious, political, cultural and economic resources, forces and tensions that consumers experience and negotiate as they (re)construct and communicate their identities as Muslims. Practical implications: Managers should not assume Muslims to be a homogeneous and preexisting segment. They should focus on the daily practices for which the product may be relevant and generate solutions that will help Muslims live proper Islamic lives. Originality/value: The paper draws attention to the potential problems in carrying out research on Islamic marketing and highlights the dangers of an essentialist perspective. © Emerald Group Publishing Limited

Islam, consumption and marketing: Going beyond the essentialist approaches

[No abstract available

Globalization and rituals: Does ramadan turn into Christmas?

This study explores how the dynamics of consumer culture and globalization interact with Islamic beliefs, rituals and behaviors, and revive and modify local rituals in order to fit with modem consumption-driven lifestyles. Specifically, we focus on urban Turkey and discuss how Ramadan rituals are being reinvented, modified and reinterpreted at the marketplace. We argue that the commercialization of Ramadan is neither an instance of cultural imperialism nor an instance of postmodem disorder. Rather, commercial logic and consumerist ideology hybridize Western and non-Western traditions and practices, creating new expressions of existing rituals

Constructing and representing the Islamic consumer in Turkey

This study looks at how marketers in Turkey construct and represent tesettürlü consumers (women wearing Islamically inspired forms of covered dress) in advertising and other commercial imagery, and how these representations are shaped and transformed by the local and global dynamics of consumerism, capitalism, and politics. We believe that the emergence of tesettürlü women as a distinct consumer segment and their evolving representation in the marketing imagery are revealing of the processes of identity formation and negotiation as well as the social changes that have been occurring in Turkey since the 1980s. By attending to the discourses and practices of market actors, namely companies and designers that manufacture and sell clothing and related products to tesettürlü women in Turkey, we show how the Islamic fashion industry operates through a play on cultural difference and similarity, and fabricate the ideal of a "modern" tesettürlü woman which is attainable through consumption. © 2007 Berg

Doing research on sensitive topics: Studying covered Turkish women

[No abstract available

Consumer acculturation as a dialogical process: Case studies from rural-to-urban migrants in Turkey

[No abstract available

International marketing at the interface of the alluring global and the comforting local

[No abstract available