Features of the tourist enterprises image formation

The article defines the types of tourist enterprises depending on the duration of operation on the market and the features of activities to maintain and develop their image based on the empirical data obtained as a result of the tourist services market research in Yalta (Republic of Crimea). These are enterprises that are that for the first time begin to operate in the tourist market and form their image, enterprises that are active in the market, but do not form their image; enterprises that need to review or completely change their image building activities.For each type of enterprise, the stages of the image formation, including the necessary marketing tools, have been developed and substantiated: for the first type of the enterprises – determination of the image audience, development and approval of corporate identity, implementation of internal and external image building, image management; for the second type – image audit, analysis of the causes of the loyalty loss, development and implementation of image events; for the third type – image audit, choice of approach to the image program implementation. It is proved that the image of the tourist enterprise is characterized by a life cycle.It is proposed to consider four stages of the life cycle: formation; development; stability; blurring and loss. The characteristic features of the stages, management goals and the program of image building events have been determined

Determination of Rational Parameters for Heat Treatment of Concrete Mixture Based on A Hollow Aluminosilicate Microsphere

The research on determining rational parameters of heat treatment of a concrete mixture based on hollow aluminosilicate microspheres has defined the features of the intensifying action on the structural concrete mixture by low-pressure steam with optimum heat and mass transfer. Optimum values of temperature, humidity and speed of the medium have been identified. The obtained heat treatment parameters are subject to general regularities of structures for the formation of hydraulic bindings and are in accordance with production conditions, thus providing possibilities for their adaptation into production. The mechanisms for determining the strength of concrete stone according to the structural and thermal effectiveness of the active medium have been defined. Thanks to the strength-building mechanisms obtained, it is possible to reduce the thermal destruction capacity of the system while reducing the process heat consumption. It is confirmed that the main direction in reducing the destructive capacity is determined by the mass flow of moisture, which has the greatest heat capacity and the least thermal conductivity at the initial stages. The invention relates to periods of temperature rise and isothermal heating without impairing the mechanical properties of concrete. It is shown that the real duration excludes high-temperature destruction processes, thereby increasing the mechanical strength of concrete and reducing the overall energy consumption. Thus, there is a reason to argue that it is possible to produce strong and light concrete products under accelerated structure formation and new technologies for heat treatment of concrete based on lightweight fillers with reduced heat consumption

Russian citizens' perceptions of corruption and trust of the police

Since 1991, Russian citizens\u27 perception of the police has been consistently overwhelmingly negative. Both direct and vicarious citizen experiences with the police were examined to identify potential factors that may explain the pervasive and persistent negative perceptions. An original survey of citizens (N=509) was analysed with structural equation modelling techniques to determine how various forms of corruption (including bribery, unfair treatment and abuse of power), and social class standing influenced perceptions. Experiences with corruption had significant negative correlations with police trust. Trust was found to be independent of social class position. Bribery and abuse of power had significant co-variations with unfair treatment. Citizens actively avoid any police contact; therefore, their perceptions appear to be predominately influenced by a lack of institutional trust. The findings are consistent with the extant research. © 2013 © 2013 Taylor & Francis