Upaya Peningkatan Jumlah Nasabah Tabungan Britama Edisi Anak Muda Pada Pt Bank Rakyat Indonesia Cabang Waru Sidoarjo

Bank Rakyat Indonesia (BRI) Waru Sidoarjo Branch Office is a governmentowned bank. Bank BRI is a business in the field of services, fund products owned by Bank BRI Branch Waru include Savings, Giro and Deposito. Products of savings funds are third party funds to Banks withdrawals may be made at any time with terms and conditions determined by each Bank. BRI Britama Savings Edisi Anak Muda is one type of savings product from Bank BRI Branch Waru Sidoarjo. BRI Britama Edisi Anak Muda is a product created specifically for young people who provide a variety of ease in conducting transactions. This writing aims to find out how the efforts of Bank BRI Branch Waru Sidoarjo increase the number of customers through savings BRI Britama Edisi Anak Muda. This research is done through observasia things happened to the object of research and done interview part custumer service and documentation of supporting data for this research. It can be seen from the results of this study that BRI Branch Waru Sidoarjo has made various efforts in increasing the number of customers for example, by following the exhibition or bazaar that is done in the mall or SMA / SMK / Higher Education in the hope people can know more about savings BRI Britama Edisi Anak Muda. By making more intrinsive socialization efforts can make people more understanding about the benefits and savings facilities BRI Britama Edisi Anak Muda. Keywords: BRI Britama Edisi Anak Muda Savings, Bank Rakyat Indonesia