Pengaruh Experiential Marketing terhadap Sikap Konsumen Motor Yamaha pada PT Laksana Kencana Gemilang

Today's business competition is not just relying on product quality but further the quality of service. As the development of the era, marketers need an approach that combines the practice of non-traditional marketing that is integrated to enhance personal and emotional experience associated with the brand (experiential marketing). This corresponds closely with the customer experience and very different from the traditional marketing system that focuses on the functions and benefits of a product. This study is descriptive and causal. Descriptive study aims to determine consumer attitudes and causal research aims to influence experiential marketing on consumer attitudes on PT Laksana Yamaha Kencana Gemilang. Data was collected by distributing questionnaires and through literature study. Analysis of the data used in this research is Fishbein and regression models. The results showed that consumer attitudes Yamaha are positive and the influence of Experiential Marketing of consumer attitudes are significantly by 20.9%, while the remaining 79.1% influenced by other variables not examined in this study

Analisis Pengaruh Moderating Investment Opportunity Set dengan Kebijakan Dividend Serta Moderating Investment Opportunity Set dengan Arus Kas Bebas terhadap Tingkat Leverage Perusahaan Makanan dan Minuman yang Terdaftar di BEI Periode 2003-2007

This research aims to examine whether there is any influence of investment opportunity set (IOS) on the affiliation between dividend policy and free cash flow to leverage enterprise-level. By using 42 samples of food and beverage companies listed on Indonesia Stock Exchange from 2003 to 2007, it is concluded that the dividend policy does not affect the company's leverage. However, the dividend policy together with investment opportunity set affect the level of corporate leverage. Free cash flow affects the level of corporate leverage. In the meantime, free cash flow to the investment opportunity set (IOS) also influences the level of corporate leverage, the dividend policy and free cash flow effect on the level of corporate leverage. Meanwhile, the dividend policy, free cash flow, investment opportunity set simultaneously affect the level of corporate leverage

The Role of Person-Environment Fit in Mediating the Effects of Company Culture Toward Employees\u27 Turnover Intention in PT. Berca Hardayaperkasa

The purpose of this study was to investigate the mediating effect of person-environment fit on the relationship between organizational culture and staff turnover intention. Data were obtained from permanent employees who were working in unit business at PT.Berca Hardayaperkasa (n = 75). This research method is explanatory survey. This type of research is associative. The analysis used in this study is a path analysis. The results indicate that the organizational culture has a significant influence to the staff turnover intention and person-environment fit has a significant mediating influence on the relationship between organizational culture with staff turnover intention

Pemilihan Universitas Favorit dengan Pendekatan Rantai Markov

The purpose of this study was to determine the amount of transfer of interest at class XII students in a private high school in Bogor to five universities in the Greater Jakarta namely UI, UBinus, Untar, IPB and UPH in the next period and the conditions of equilibrium, and to discover the source of reference selection and assessment of students on the fifth university. Sample consists of 411 class XII students in a private high school in Bogor, with the method and type of survey research is descriptive research. The result is a prediction of the five university in order in the next period of (0.22, 0.31, 0.14, 0.22, 0.11) when the equilibrium prediction of (0.15, 0.562, 0.076, 0.151, 0.09) and the selection of a reference source that is 29% of promotional events, 25 % of the ads, 24% of the families, and 22% from friends. Largest market share held by UBinus enthusiasts of 56.2%, while the smallest market share owned by Untar enthusiasts that is equal to 7.6%

Kontribusi Brand Image Universitas Bina Nusantara terhadap Minat Sektor Industri Atas Alumni

Brand image is the existence of characteristic of a number of associations leading to unity of meaning, which ultimately determines general consumer reaction in providing assessments or responses to a brand. The marketing communication efforts by the company may be able to present a flexible technique in shaping consumer perceptions towards products and services offered to consumers and to help create image and attributes for users. From the eyes of the public as consumers, brand image is developed gradually, starting from the first appearance of the brand in the wider community, known, and perceived by the public. The industrial sector as users of academic products shall be more selective in their choices. One consideration to be taken into factor is that of an alumnus of a university with a trusted reputation. In this case, Binus University has an image as one of the leading private university in Jakarta. This study analyzes the brand image of Binus University for the industrial sector, related associations Binus University and how much is the spread of influence in order to get the picture of quality and popularity of Binus University in the minds of the industrial sectors