The Effect of Attitude, Subjective Norm and Perceived Behaviour Control Towards Intention of Muslim Youth at Public Universities in Kelantan to Consume Halal Labelled Chocolate Bar Product

Halal products which have been certified by JAKIM are safe to be consumed by the consumers. The objective of this research was to determine the effect of attitude, subjective norm and perceived behaviour control towards intention of Muslim youth at public universities in Kelantan to consume halal labelled chocolate bar product. This study used a cross sectional study with a survey method via questionnaire. This study involved 334 Muslim youths in public universities, Kelantan that were chosen by a simple random sampling technique. The results show that there were significant difference and a strong positive relationship between the attitude, subjective norm and perceived behavioural control with the intention to consume halal labelled chocolate bar product

Participation of Poor Town Community as Agro-Entrepreneur Towards Urban Agriculture

Poor town communities are being chosen as the main respondents in this study. The homelessness contributed negatives impact for certain country that having homelessness which involved in crime, racial problem and social problems. This also includes a few factors like migration, changes in a new lifestyle and many more personal reasons. Migration can be occurred due to the push and pull factor in the original location, while urban agriculture was introduced to reduce the negatives impact for this group to participate in urban agriculture for alternative income. The objectives of this study have identified the level of participation of the poor town community in urban agriculture entrepreneur. The significance of this study is to make the number of decreasing homelessness by providing a job for them and to improve the quality of idle land. 79 respondents were involved in this study. Most of the respondent was from homelessness. In this study, purposely sampling method was used to prevent any bias. There are three analysis tests run to obtain the information from raw data. The test used in this study was a descriptive test which included the mean, mode and standard deviation. Chi-square test was used to determine the relationship between the factorial. The result showed to implement the urban agriculture needs the right attitude, knowledge and perception, although the chi-square showed no significant value on socioeconomics towards urban agriculture within the poor town community

Demographic Factors of Muslim Youth at Public Universities in Kelantan to Consume Chocolate Bars Based on Halal Label

Halal products which have been certified by JAKIM are safe to be consumed by consumers. The objective of this research was to determine the effect of demographic factors which are gender, age, and lifestyles towards the intention of Muslim youth at public universities in Kelantan to consume chocolate bars based on the halal label. This study used cross-sectional study with survey method via a questionnaire. Around 334 Muslim youth in public universities, Kelantan was chosen through purposive sampling technique. The results show that gender had a significant relationship with attitude, while lifestyles had significant relationship with the subjective norm and perceived behavioural control towards consuming halal labelled chocolate bars. Food manufacturers especially chocolate manufacturers should listen to consumers’ demands. To create trust in the product among consumers, an important aspect is to provide the appropriate information to make better and satisfactory choices.  

Consumer Decision-Making Process in Purchasing Packaging Products in Malaysia

This research paper highlights the consumer decision-making process in purchasing the packaged product in Malaysia. This paper aims to discover the consumer intention when buying the products, specially packaged products. The finding of this research paper can be used by companies that produce product packaging to ensure that their products meet customer’s wants and needs. All data have been analyzed to ascertain the relationship between each variable that is related to packaged products. Results show that all variables are related to each other

The perception on halal label of MAMEE products among consumers in Selangor

The halal label on food products is important to provide health and create awareness among MAMEE consumers. The official halal label on food packaging has been investigated as one of the good health indicators that is beneficial for people who consume it. A shift towards sustainable halal labels should be taken to ensure good absorption of food nutrition. Consumers’ perception of the halal label on MAMEE products has changed due to their awareness of the halal label’s effect on consumer health. This study is conducted to investigate the relationship between demographic factors and the perception of consumers towards MAMEE products based on the halal label. The questionnaire was distributed to 114 respondents in Selangor. The data was analysed using the Statistical Package for Social Science (SPSS). From this study, the consumers are able to give a positive perception towards MAMEE products based on the halal label. The result showed a relationship between demographic factors and the perception of MAMEE consumers in Selangor, with significance values below 0.1. The significance of this study is to be a reference for the MAMEE Company to conduct research and development (R&D) in producing halal food products for the consumers

Factors influencing intention on consuming Halal-labelled chocolate bars among muslim youth in public universities, Kelantan

The halal food industry today is one of the fastest growing food industries. Islamic teachings emphasize on the consumption of halal food by Muslims in order to gain a meaningful life. Not only due to religious factor, the consumption of halal product is also closely related to issues such as health, hygiene and environmental friendliness that would affect public perceptions towards halal principles. In relation to this, various researches have been done in measuring the public perceptions among Malaysians towards halal-labelled products. This study will measure the effect of halal labelling on chocolate bars among Muslim youths in Kelantan public universities. Malaysian consumers are exposed to many halal labels in the market and the presence of halal labels on the products in particular chocolate bars has become a subject of interest. However, there are some halal labels that are misleading and causing confusions among the consumers. Therefore, it is essential to conduct a survey regarding the behaviour of Muslim youths on their intention level in regards to the consumption of chocolate bars with the right halal labels. Based on the Theory of Planned Behaviour (TPB), the intention to accomplish a behaviour seems to be based on personal attitudes and perceived social norms. Hence, the attitudes are then influenced by the beliefs on a behaviour’s outcome. In the context of consuming halal-labelled chocolate bars, the consumer intention will be influenced by their attitude, subjective norm and perceived behaviour control. Halal label on chocolate bars is chosen for this study due to the lack of information on the intention level of the Muslim youths in Kelantan public universities in choosing the right pattern of halal labels. This thesis tries to validate the extended TPB model on the data derived from the Muslim youths in Kelantan public universities. A purposive sampling technique was adopted in selecting 334 Muslim youths in Kelantan public universities. In this study, five methods of analysis namely the descriptive analysis, reliability analysis, Pearson correlation analysis, chi-square analysis and factor analysis were utilized in order to accomplish the purposes of the study. The findings indicate that the most influencing factor on the intention of Muslim youths towards halal-labelled chocolate bars is their attitude. In general, the respondents are aware about the halal label on the chocolate bars. Most of the respondents check the halal label on the chocolate bars packaging before consumption. Malaysian government, policy makers and food producers involving in the production of chocolate bars should fulfil the consumers’ needs. There should be an efficient management from government to producers in order to offer trusted halal-labelled chocolate bars

The perception on halal label of MAMEE products among consumers in Selangor

The halal label on food products is important to provide health and create awareness among MAMEE consumers. The official halal label on food packaging has been investigated as one of the good health indicators that is beneficial for people who consume it. A shift towards sustainable halal labels should be taken to ensure good absorption of food nutrition. Consumers’ perception of the halal label on MAMEE products has changed due to their awareness of the halal label’s effect on consumer health. This study is conducted to investigate the relationship between demographic factors and the perception of consumers towards MAMEE products based on the halal label. The questionnaire was distributed to 114 respondents in Selangor. The data was analysed using the Statistical Package for Social Science (SPSS). From this study, the consumers are able to give a positive perception towards MAMEE products based on the halal label. The result showed a relationship between demographic factors and the perception of MAMEE consumers in Selangor, with significance values below 0.1. The significance of this study is to be a reference for the MAMEE Company to conduct research and development (R&D) in producing halal food products for the consumers