9 research outputs found

    A Literature Review of Distribution Solving Problems by Various Transportation Methods

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    The aim of this study to review the limited survey of a systematic various existing transportation problems and the application developed by different researchers and applied in some case studies. The methodology applied in this paper through various research papers that available at Google Scholar, Science direct, Elsevier, IOP and another publisher from 2014-2022 (twenty-four international researches). The main purpose of this review paper is to discuss, analyze and the existing forms of various types of transportation problems and their systematic development, Findings show that in addition to the MODI and VAM methods, other methods have also emerged to solve the transportation problem. One of them is Improve VAM (IVAM) that built by Nahar et.al (2018). IVDM on transportation or delivery strategy. Further, this paper concludes that mathematical models and algorithm method of transportation derivatives/techniques of MODI and VAM are most used to optimize single or multipurpose parameters such as distribution cost, profit earned, total transportation time etc

    The influence of digital communication Technology on University Branding: an understanding of open and distance learning (odl) from students’ perspectives

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    Open and distance learning (ODL) refers to flexible educational opportunities regarding access and various knowledge acquisition methods. In the era of digital communication technologies, ODL offers flexible, self-directed learning techniques and comprehensive and engaging learning content. Most students at the Professional and Continuing Education (PACE) Universiti Utara Malaysia are working adults, meaning students would have to balance their employment and studies. It is a competitive industry, with each institution endeavouring to provide exceptional services to its stakeholders. The objectives of our study are 1) to understand students’ perceptions of PACE, particularly in ODL, and 2) to explore the motivation for students’ value co-creation, particularly in ODL. This study employed a qualitative method approach, namely, focus group discussions. The informants were current students from various learning centres (e.g., UUM Sintok, KL, JB, etc.). Our findings discovered four main themes for the perception of ODL students: communication engagement, service-dominant mindset, student experience, and knowledge sharing. Meanwhile, the motivation for students’ value co-creation in ODL is mainly because of attitude, active participants, facilities, satisfaction, brand loyalty and brand image. Our study provides some insights into value co-creation and how to position PACE's reputation in the minds of its stakeholders. As such, our findings were significant for PACE to communicate its corporate branding, and students may be more inclined to study at the university

    Differential Framing Effects from Valence on Donation Behaviour

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    Regulatory focus theory is a messaging tool employed to influence consumer behaviour to achieve certain pre-defined goals. Although much research has been dedicated to determine its effectiveness over the past two decades, findings have been inconclusive in determining which of two distinctive aspects of regulatory focus framing, promotion-focus and prevention-focus, is most effective in evoking a favourable response. Therefore, employing a regulatory-focus perspective, this research investigated message valence effects so as to compare supportive framing (promotion-focus) and combative framing (prevention-focus) by analysing (i) text data and (ii) empirical data collected during a series of experimental studies. The text data were obtained by conducting sentiment analyses of an international charity’s historical campaigns, and the experimental studies, whose purpose was to understand the causality and distinct effects of regulatory focus framing, analysed message persuasiveness and donation behaviour. Another aim of this research was to investigate the distinct effects of the following three important under-researched variables with respect to regulatory focus framing valence: (i) affective states, (ii) gender, and (iii) political identity. Findings indicate that knowing donors’ values of these variables is imperative in order to explain why and to what extent some donors’ donation intentions are influenced by a campaign’s message. Research’s findings therefore extend those obtained in previous research, in which affective state was employed to mediate differential valence from a regulatory focus, and also demonstrate how gender and political identity may moderate these effects. Thus, study results provide a more in-depth understanding of how regulatory focus framing can be employed to be most effective, depending on an individual-difference mechanism, thereby influencing message persuasiveness and donation behaviour. Finally, this study will assist non-profit organisations and charities in enhancing the effectiveness of their charitable campaign appeals by allowing improved targeting of potential and current donors

    Proud volunteers: the role of self- and vicarious-pride in promoting volunteering

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    This research examines the role of self- and vicarious-pride in eliciting divergent mindsets and behaviors toward volunteering. We propose that the congruent matching of self-pride (vicarious-pride) emotions with promotion (prevention) focus-framed messages increases the effectiveness of promoting volunteering behaviors. The positive match-up effects arise because self-pride elicits a competitive mindset, whereas vicarious-pride elicits a collaborative mindset toward volunteering. We test our predictions across three experimental studies using behavioral measures in different non-profit organizational settings. The findings contribute to research on the role of pride in prosocial consumer behavior by providing empirical evidence that self-pride and vicarious-pride lead to different mindsets and behavioral outcomes

    Listening to the Voices of Undergraduate Students: Exploring Astin’s Theory of Student Involvement During the Covid-19 Pandemic

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    As future scholars and holistic education practitioners, it is important to understand how developmental theories are constructed and how they can serve as a foundation for further understanding. The primary objective of this study is to discover how the COVID-19 epidemic has affected students' involvement both inside and outside of the classroom. Astin’s Theory of Student Involvement was used to describe student involvement issues during the COVID-19 pandemic. The data for this study was gathered through a qualitative interview. Eight highly active undergraduate students were interviewed to know about their current life, whether in their involvement inside and outside of the classroom activities. Additionally, the impact of their student engagement, particularly during the COVID-19 outbreak, on their life development as individuals and university students is being investigated. The most immediate concerns among students were a loss of social connection, living conditions unsuitable for home office activities, such as inadequate data bandwidth, and a general lack of enthusiasm and concentration. As a result, the university must ensure that students have a reliable system in place for communicating with lecturers, club advisors, administrators, classmates, and peers. Maintaining a positive student-lecturer relationship, on the other hand, would surely increase academic performance and allow students to study more successfully

    Graduate Communication Issues from Industrial Perspectives

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    A significant number of recent higher education graduates face difficulties as they try to enter the workforce, mainly due to inadequate preparation. This situation leads the industry to question whether the education system is in liability or if the students themselves are accountable for this issue. Consequently, the main objective of this research is to investigate whether the industry has developed its own strategies to address the obstacles that graduates encounter, especially related to their communication skills. This study utilizes an exploratory approach, including in-depth interviews with seven professionals who oversee the industrial training sector, as integral elements of the data collection process. The findings from this study suggest that universities should establish strong partnerships with industries to bridge the skills gap among graduates and better equip them for future employment opportunities

    HRD Corp’s Stakeholder Engagement Practices

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    Mr. Soffian holds the role of Senior Vice President in the Training Market Department of Human Resources. Over about 6 years, he has significantly contributed to the organization. His responsibility involves overseeing vital interactions between two distinct stakeholder categories—corporate entities and the community—within the training market sector. Specifically, Mr. Soffian is charged with nurturing strong relationships with companies, persuading their active engagement as training providers. Additionally, he undertakes the task of promoting complimentary training programs accessible to all Malaysians, with a special focus on marginalized groups like B40 individuals and persons with disabilities. This initiative aims to empower them with skills for employability and selfsufficiency. However, our case study primarily examines his engagement with training providers, as they constitute his main stakeholders. Mr. Soffian emerges as an exceptional choice for the pivotal role vin this best practice case study, given his distinct expertise in adeptly managing stakeholder engagement. This proficiency is especially pertinent to a government-linked company (GLC) dedicated to achieving its corporate objectives. The study's relevance spans corporate communication, integrated marketing communication, strategic corporate communication, and strategic integrated marketing communication
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