The Influence of Brand Awareness on Brand Trust Through Brand Image

The purpose of this study was to determine 1) relationship influences brand awareness on brand trust, 2) relationship influences brand awareness on brand image, 3) influence of brand image on brand trust. The study was conducted on islamic product brands in City of Malang, East Java. Used accidental sampling, total sample of 100 respondent. SEM analysis technique using PLS. The results showed that brand awareness brand effect on trust, brand awareness effect on brand image, and brand image affect to brand trust

INNOVATION AND BUSINESS STRATEGIES TO ENHANCE FIRM PERFORMANCE:STUDY OF SMEs CLUSTER IN MALANG

This research aims to know the direct influence of innovation against the performance of the company and to find out the direct influence of business strategy on performance of the company. The population of this research was the whole SME Centre In Malang. The number of samples used was 100 SMEs. Sampling procedure was done by using the method of probability sampling, with Proportional Random Sampling techniques namely sampling proportionately to each region. Data analysis used in this research was Multiple Regression method. Based on the results of hypothesis testing, it shows that innovation directly and positively effects performance of the company. Furthermore, the results of this study also found that business strategy will affect the achievement of the company's performance. This means that if the companies do innovation and business strategy, it will improve the company's performance

GENDER DIFFERENCES IN ENTREPRENEURIAL INTENTIONS

We use the Theory of Planned Behavior (TPB) to detect gender differences in the factor that shape entrepreneurial intentions. We find that there are differences in attitudes and self-efficacy subjective norms of male and female student, while subjective norm was no difference between male students and female in entrepreneurial intentions. Male have individual beliefs are stronger than female thus strengthening entrepreneurial intentions. There were no differences in subjective norms of male and female students, so the male and female students have the same beliefs and motivation for entrepreneurship. Self-efficacy of male and female differ in which male students have higher levels of self-efficacy. This result shows that gender differences in the factors that shape entrepreneurial intentions. There seems to be important differencesin the defining features of entrepreneurial male versus female. Male seem to prefer entrepreneurship as a means to get to the front and see the financial restrictions and creativity as an important practical consideration in their decision to become an entrepreneu

GENDER DIFFERENCES IN ENTREPRENEURIAL INTENTIONS

We use the Theory of Planned Behavior (TPB) to detect gender differences in the factor that shape entrepreneurial intentions. We find that there are differences in attitudes and self-efficacy subjective norms of male and female student, while subjective norm was no difference between male students and female in entrepreneurial intentions. Male have individual beliefs are stronger than female thus strengthening entrepreneurial intentions. There were no differences in subjective norms of male and female students, so the male and female students have the same beliefs and motivation for entrepreneurship. Self-efficacy of male and female differ in which male students have higher levels of self-efficacy. This result shows that gender differences in the factors that shape entrepreneurial intentions. There seems to be important differencesin the defining features of entrepreneurial male versus female. Male seem to prefer entrepreneurship as a means to get to the front and see the financial restrictions and creativity as an important practical consideration in their decision to become an entrepreneur

Brand Equity, Kepuasan dan Loyalitas Pelanggan Sepeda Motor Honda di Kabupaten Malang

The study was conducted as the objective of indentifying the role of brand equity of the Honda brand motorcycles in order to achieve the sustainable customer loyalty, either directly or indirectly through customer satisfaction. Sample size of 105 by using a purposive sampling technique from the owner of Honda motorcycles were collected from 32 workshops AHASS in Malang. Data analysis technique used is the Path Analysis. The result show that brand equity is owned by Honda brand motorcycles also create customer loyalty Honda brand motorcycles. Customer loyalty customer satisfaction is also influenced by the Honda brand motorcycles. The higher the customer loyalty, its indicated by a willingness to make repeat purchases and recommend to others. Brand equity has greater direct influence on customer loyalty than the indirect effect through customer satisfactio

Customer intention berkunjung ke Cafe & Resto: peran social media marketing

The research aims to investigate the effect of social media marketing on the intention to visit Cafe & Resto, and to analyze the role of brand awareness as mediation. The research was conducted at random Cafe & Resto in Malang City, data was collected using a questionnaire by utilizing social media. Hypothesis testing using Path Analysis. The results of the study show that the use of social media marketing is able to encourage customer intention to visit Cafe & Resto, besides that social media marketing also increases customer/consumer brand awareness of Cafe & Resto, and increased brand awareness provides benefits to increased customer intention. Brand awareness acts as a mediator for the influence of social media marketing on customer intention. The research has theoretical and practical implications and is discussed further in this article.Penelitian bertujuan untuk menginvestiasi efek social media marketing terhadap niat berkunjung ke Cafe & Resto, serta menganalisis peran brand awaress sebagai mediasi. Penelitian dilakukan pada Cafe & Resto di Kota Malang acak, data dikumpulkan menggunakan kuesioner dengan memanfaatakan media media sosial. Pengujian hipotesis menggunakan Analisis Jalur. Hasil penelitian menunjukkan bahwa penggunaan social media marketing mampu mendorong customer intention untuk berkunjung, ke Cafe & Resto, selain itu social media marketing juga meningkatkan brand awareness pelanggan/konsumen terhadap Cafe & Resto,  dan peningkatan brand awareness memberikan keuntungan pada meningkatnya customer intention. Brand awareness berperan sebagai mediasi pengaruh social media marketing terhadap customer intention. Penelitian memberikan implikasi teoritis dan praktis, dan  dibahas lebih lanjut pada artikel in

Faktor-faktor yang Membangun Kepercayaan Pelanggan Mobil LCGC

Program mobil biaya murah ramah lingkungan atau Low Cost and Green Car (LCGC) yang dikeluarkan pemerintah Indonesia membawa dampak tersedianya pilihan konsumen Indonesia untuk membeli mobil dengan harga murah. Tantangannya adalah apakah konsumen memiliki kepercayaan bahwa mobil LCGC walaupun murah tetapi tetap berkualitas. Studi ini bertujuan untuk mengetahui faktor-faktor yang membangun kepercayaan pelanggan mobil LCGC. Penelitian dilakukan pada pelanggan mobil Toyota Agya, dengan jumlah responden 150 yang diambil secara acidental, pengambilan data menggunakan kuesioner, analisis data menggunakan Corfirmatory Factor Analysis. Hasil analisis menunjukkan bahwa kepercayaan pelanggan mobil Toyota Agya ditentukan oleh tiga faktor yaitu corporate image yang terdiri dari reputasi dan keamanan, rasa bangga, dan kredibilitas dari PT. Toyota Motor sebagai produsen Toyota Agya. Jadi pelanggan Toyota Agya dalam memutuskan membeli karena mereka percaya akan reputasi Toyota, adanya rasa bangga memiliki merek Toyota, dan kredibitas dari produsen Toyota. Faktor kedua yang membangun kepercayaan adalah persepsi harga dan kualitas, serta faktor ketiga adalah kualitas layanan

PENGARUH HARGA, LOKASI, PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI KAOWA KOFFIE WAJAK-MALANG

Penelitian ini memiliki tujuan untuk mengetahui pengaruh harga, lokasi, promosi, dan kualitas produk terhadap keputusan pembelian konsumen di Kaowa Koffie Wajak- Malang. Populasi dalam penelitian ini adalah konsumen yang melakukan pembelian hingga 120 orang dari Kaowa Koffie. Teknik pengambilan sampel penelitian ini menggunakan accidental sampling, dan datanya juga berasal dari penyebaran kuesioner kepada responden. Tes instrumental dalam penelitian ini menggunakan uji validitas dan reliabilitas. Teknik analisis data dalam penelitian ini menggunakan SPSS untuk melakukan analisis regresi linier berganda. Hasil penelitian juga menunjukkan secara simultan berpengaruh terhadap keputusan pembelian, dari uji parsial hanya harga dan kualitas produk yang berpengaruh terhadap keputusan pembelian di kaowa koffie dan sementara pada lokasi, dan juga promosi tidak berpengaruh terhadap keputusan pembelian di Kaowa Koffie