Analisis Potensi Dan Pengembangan Kawasan Ekonomi Kreatif Berdasarkan Fisiografis Wilayah Kecamatan Pejagoan Dan Kecamatan Klirong Kabupaten Kebumen Tahun 2017

This research took place in Pejagoan Sub-district and Klirong Sub-district of Kebumen Regency and selected villages with potential of creative economic activity. The purpose of this research is to know the distribution of creative industry based on physiographic area, to know the characteristic and interrelationship of creative industry to economic sector and how to develop creative industry seen from internal and external potency. The method used is survey / field observation, while the data needed as analysis and data processing are primary data and secondary data. Sampling method by using purposive sampling technique, while method of data analysis by using descriptive analysis and SWOT analysis. The results of this study indicate that the number of respondents business activities creative economy as much as 50 respondents consisting of 43 lowland areas, 3 respondents highland areas, and 4 respondents coastal areas. The characteristics of each region are grouped according to the distribution of creative industry, gender, age, respondent's residence, education level, status, income, reason of respondent, labor, length of industry, and marketing network. Potential lowland area is easily accessible range of accessibility, marketing, and a wide market share, highland area potential including easy to find raw materials SDA, industry attractiveness based on quality and promising production results, in addition to the level of creativity of business actors is very good, the potential area coastal areas such as wide marketing distribution, promising production prices, production diversity, and industrial sites close to raw material fulfillment