Pengaruh Retail Service Quality terhadap Kepuasan Konsumen Berbelanja di Metro Swalayan Senapelan Plaza Pekanbaru

Penelitian ini dilakukan pada Metro Swalayan Senapelan Plaza Pekanbaru yang terletak di Jalan Teuku Umar no. 1 Lt. II. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh yang ditimbulkan oleh variabel retail service quality, yang terdiri dari aspek fisik, reliabilitas, interaksi personal, pemecahan masalah, dan kebijakan terhadap kepuasan konsumen. Untuk mencapai tujuan tersebut, dilakukan penelitian dengan menggunakan 100 orang sampel. Metode pengambilan sampel dilakukan secara Accidental Sampling dan Purposive Sampling, dimana sampel yang dijadikan responden pada penelitian ini adalah pengunjung Metro Swalayan yang ditemui secara kebetulan pada saat penelitian ini berlangsung. Metode analisis yang digunakan pada penelitian ini adalah metode deskriptif kuantitatif dan analisis secara simultan (analisis regresi linear berganda dengan bantuan program SPSS versi 17.0). Namun, sebelum analisis tersebut dilakukan, jawaban responden per variabel ditransformasikan terlebih dahulu menjadi jawaban yang berskala interval dengan menggunakan Metode Suksesif Interval (MSI) dengan bantuan program ORDI versi 1.0, untuk mendapatkan gambaran jawaban responden yang lebih tajam dan akurat. Dari hasil pengujian yang telah dilakukan, uji regresi simultan (Uji F) menunjukkan bahwa seluruh variabel bebas yang diteliti memiliki pengaruh yang signifikan terhadap variabel kepuasan konsumen.Besar pengaruh yang ditimbulkan (R2) oleh kelima variabel ini secara bersama-sama terhadap variabel terikatnya hanya 0,486 atau 48,6% saja, sedangkan sisanya sebesar 0,514 atau 51,4% dipengaruhi oleh variabel-variabel lainnya yang tidak diteliti di dalam penelitian ini

Method Evaluation in Measuring Brand Image and Brand Quality Using Rating, RANKING and PICK - ANY APPROACH

This research attempt to test and compare three type of measurement technique in measuring brandimage and brand quality: rating, ranking, and pick any. The objective of this research is to test theconsumer consistency in their perception and attitude toward brand image and brand quality usingthree different measurement techniques. This research were replication Barnard & Ehrenberg (1990)and Driesener & Romaniuk (2006) which compare the compare three type of measurement technique inmeasuring brand image.There are three shampoo products acting as the research objects in this research: Clear, Dove, andPantene. Acting as the respondent for this research was 149 consumers who had use that three brandof shampoo. Data analysis were execute using mean score for rating technique, score order for rankingtechnique, and mode score for pick any technique.Results show that (a) measurement in brand image using rating, ranking, and pick any technique didnot show the same score and respondent have tendency to answer the questions inconsistently. (b)Measurement using rating and pick any techniques show consistent result

Analisis Lingkungan Kerja dan Beban Kerja terhadap Kinerja Perawat RSUD Petala Bumi Pekanbaru

This study aims to analyze the influence of environmental variables and workload on the performance of hospital nurses Petala Earth Pekanbaru. This study was conducted from December 2013 to January 2014.In this study consisted of three variables: the dependent variable and two independent variables. These variables are performance (Y), of environmental work (X1) and workload (X2). The study was conducted using a sample of 56 people. Research using census sampling technique by giving questionnaires to the respondents. In terms of data analysis, descriptive study using qualitative methods to explain the results of the study. Known to the state of Earth\u27s Hospital Petala very necessary to have an increased viability of hospitals Petala Earth for environmental issues. More conducive and good, then the nurse will feel comfortable in the work. Further to the workload in hospitals Petala Earth itself for the nurses felt not too big, but it is necessary to continually evaluate in order to implement an appropriate system for the nurses in that workload is not too heavy and can make the job go well and maksimam especially in caring for the patient. For most affect the performance of the nurses were working environment compared to the workload of nurses hospital Pekanbaru Petala Earth, for the work environment is a major concern for improving the performance of the nurses.

Analisis Kredibilitas Endorser, Kreativitas Iklan terhadap Efektivitas Iklan AXIS Siap Kaya Mendadak Versi Tukang Ojek dan Brand Awareness AXIS di Pekanbaru

This research is conducted to analyze comprehensive influences between Endorser Credibility and Advertising Creativity as exogenous constructs towards Advertising Effectiveness of “AXIS Siap Kaya Mendadak versi Tukang Ojek” and Brand Awareness of AXIS in Pekanbaru as endogenous construcs. There are four latent variables in this research such as Endorser Credibility (X1), Advertising Creativity (X2), Advertising Effectiveness (Y1) and Brand Awareness (Y2). There are 237 respondents in this study which are chosen by quota-area sampling from all Pekanbaru citizens as total population and data are taken by giving them structural questionaires. Meanwhile, Structural Equation Modeling (SEM) method are chosen for data analysis by AMOS version 21. The result of this research shows that Advertising Creativity and Effectiveness of “AXIS Siap Kaya Mendadak versi Tukang Ojek” affect both positively and significantly towards Brand Awareness of AXIS in Pekanbaru. On the context of affecting Brand Awareness, Advertising Creativity takes greater effect than its Effectiveness. Moreover, Advertising Creativity is also affecting Advertising Effectiveness of “AXIS Siap Kaya Mendadak versi Tukang Ojek” both positively and significantly. Meanwhile, Endorser Credibility is the only affecting variable to Advertising Creativity, but it doesn\u27t affect either Advertising Effectiveness of “AXIS Siap Kaya Mendadak versi Tukang Ojek” or Brand Awareness of AXIS in Pekanbaru

Pengaruh Kepuasan Kerja dan Iklim Organisasi terhadap Komitmen Organisasi Karyawan Studi Kasus PT. Kurnia Subur di Rengat

This study aims to determine how the influences of job satisfaction and organizational climate on organizational commitment employee case study PT. Kurnia Subur in Rengat. The population in this study wasall employees at PT. Kurnia Subur 86 people. The sampling is done by making all employees in the sample. Analysis of the data used is descriptive analysis with quantitative analysis tools that multiple linear regression with SPSS version 18.00. From the testing that has been done, simultaneous test showed that job satisfaction and organizational climate simultaneously haveeffect to organizational commitment of employees, while the partial test job satisfaction and organizational climate partially have effect to the organizational commitment of employees at PT. Kurnia Subur In Rengat. In order to maximize organizational commitment of employees at PT. Kurnia Subur In Rengat,it is necessary to increase the employee's emotional ties to the company. For example, by giving the employee participation in decision-making regarding the company and with regard to employee in company facilities. It is expeted that employees will have a strong emotional bond with the company and to increase employees' organizational commitment