Perceived Causes And Consequent Behaviors Of Visitors’ Total Event Experience In Public Community Event

Kajian ini memberi penekanan kepada kepentingan aspek fizikal dan juga keseronokan, keterlibatan, dan pengalaman yang sukar dilupakan dalam konteks acara awam di Malaysia. Objektif utama kajian adalah untuk meneliti penggunaan pengalaman pengunjung yang terdiri daripada punca-punca tanggapan dan tingkah laku langsung pengunjung. This study emphasizes on the importance of physical aspects of the event, as well as enjoyment, engagement, and memorable experiences in the context of public community event. The main objective of the study is to examine visitors’ consumption experiences which comprised of perceived causes and consequent behaviors. The mediating effect of total event experience on perceived causes and consequent behaviors also being explored in this study. The study also investigates effect of segments of visitors on the event consumption experiences

Service quality and customer satisfaction within festival and special event

The concept of customer satisfaction and service quality are notably two important concepts in marketing.Indeed, the two concepts are important in addressing theoretical as well as practical issue for marketers and consumer researchers. Numerous researches have been found discussing various issues related to the two constructs in various field areas.Midst all the debates, there is an existing discussion on a conceptualization of relationship between satisfaction and service quality that is argued to be relevant especially to the field of festival and special event and generally to other tourism and recreation fields.The conceptualizations seemed to receive supports from a number of event researchers and thus adapted and further examined in their studies.This paper presents a review on the service quality and satisfaction constructs and their relationship illustrated by Crompton and Love (1995), Childress and Crompton (1997), and Baker and Crompton (2000).Examples of past studies that have supported and further investigated the conceptualization are also included

Are We Different? Evaluating Cultural Values of Local Ethnic Groups in Sarawak, Malaysia

Although multiethnic groups form the national culture of Malaysia, they are still very different from one another in terms of their cultural values. This study aimed to examine the cultural values of five major local ethnic groups working in the budget hotel sector in Sarawak, Malaysia. It also investigated the differences in the cultural values among the five local ethnic groups. In an empirical survey, the Cultural Values Scale was administered to 119 employees throughout Sarawak. Data were analyzed using descriptive statistics, and the Mann-Whitney U test was used to assess the differences in cultural values. The findings revealed that all ethnic groups scored high in all cultural dimensions. However, there were significant differences in the cultural values among the five ethnic groups. The results and discussion have been included in this study. This study is noteworthy for researchers exploring the cultural values of the minor ethnicities in Sarawak and Malaysia

Advertising Appeals and Cultural Values of Video Advertising in Thailand

In recent years, Thailand videos advertising is generally known as the leading producer of weep-worthy viral videos in the world. Reasons for Thailand advertisements to stand out from the rest is said to be because of its commonly used advertising appeals, and cultural values focused in majority of Thailand advertisements. This research aims to study advertising appeals and cultural values in Thailand video advertisements. Specifically, the research investigates the reflection of cultural value through advertising appeal through the executional framework in Thailand video advertisements. This exploratory research employs primarily the method of ethnography in order to understand how cultural values are reflected through the advertising appeals in video advertisements from Thailand. The result shows that the most commonly used advertising appeal are Family Appeal, followed by Health Appeal and Effective Appeal. In terms of cultural values, the result shows the Thailand’s advertisements are skewed slightly higher towards collectivism and femininity. Majority of the Thailand video advertisements are using executional framework of storytelling

Perceptions of Muslim Travellers Toward Halal Lifestyle in South Korea

This study aims to investigate the perception of Muslim travellers toward Halal lifestyle in South Korea. This study is significant due to a huge growth of Muslim tourists in South Korea over recent years. Statistics has shown an influx of Muslim tourists from Malaysia travelling to South Korea from year-to-year. Interviews were conducted to gain in-depth and comprehensive insights of Malaysian Muslims’ percipience on the Halal culture in South Korea. The questions were designed in the interview covers three issues, which include the pre-travel behaviour, extensity of information search, and travel decision. According to the interviews, most of the travellers spent their time conducting research, explicitly on Halal dietary matters before heading to South Korea. They also stated that it was quite hard finding places that serve Halal food. Therefore, we concluded that the Halal principle adoption in Korea influences the travel decision by most Muslim travellers

Mediating effect of visitors' event experiences in relation to event features and post-consumption behaviors.

A special event is an important experiential product that depends heavily on its ability to produce ranges of sensations, imaginative responses, emotions, and involvement within its consumers. Hence, a special event requires special consideration when conceptualizing and measuring the event outcome based on experiential perspective. The aim of this study is to examine the mediating effect of visitors’ event experiences in relations to event features and post-consumption behaviors. Survey data were collected at a public community event in Malaysia. Findings revealed that visitors’ event experiences fully mediate the relationship between event features and post-consumption behaviors (overall satisfaction and future intention)

Attributional model of visitors’ event experience in festivals and special events

Attribution theory is a constructive and effective application in understanding the behavioural psychology of consumers. Psychologically, individuals normally make some kind of inference from their personal analysis of behavioural facts and figures encountered on-site in order to explain an event or outcome. Subsequently, causal inferences influence individuals’ actions regardless of accuracy, quick form or biased attributions. This paper proposes an attributional model of visitors’ event experience in an attempt to search for an understanding of how people explain and account for causality of outcomes. This model provides an understanding of causal attributions of visitors’ event experience and its consequences within special event settings. According to Attribution theory, the many causal attributions may be aggregated into two dimensions (internal and external) to allow greater understanding and generalisation. Hence, it is proposed that event visitors assign causality (blame or credit) of their event experience based on event features provided by event managers as well as, external factors and social interactions with various people on-site

An Evaluation Of Service Quality From Visitors’ Perspectives: The Case Of Niah National Park In Sarawak

This study assessed the quality of services in Niah National Park (NNP) located in Sarawak,a major ecotourism destination in Malaysia. The ECOSERV instrument developed by Khanin 2003 was modified to measure visitors’ expectations and perceptions on services quality. Self-administered questionnaires were handed out to registered park visitors and collectedback upon completion. The findings had revealed negative service gaps (differences between visitors’ perceptions and expectations) pattern in almost all sixteen attributes and all six dimensions of services. This indicated that the levels of service quality in NNP are not meeting visitors’ expectations, especially on the dimension of ecotangibles. In order to enhance visitors’ satisfaction, there is a need to address deficiency in the quality of services in the NNP. This is to avoid a decline in competitive advantage of NNP as an ecotourism attraction and not to hamper visitors’ experience and also to ensure continuous support to conserve the park’s rich biodiversity and natural resources

JETHRO DETAILING ENTERPRISE: USAHAWAN PERINCIAN KERETA DAN BOT MEWAH

Bidang perniagaan menawarkan banyak peluang dan laluan kerjaya pada mereka yang mahu berusaha dan memanfaatkan setiap potensi yang ada di sekeliling tanpa mengira usia serta latar belakang. Justeru, kenyataan ini telah dibuktikan oleh seorang anak muda berasal dari Sarawak yang telah memilih untuk menceburkan diri dalam dunia perniagaan eksklusif iaitu perkhidmatan perincian kereta dan bot mewah. Berbekalkan minat dan semangat keusahawanan yang tinggi sejak zaman sekolah lagi, anak bongsu dari tiga orang adik beradik ini berjaya melangkah jauh dalam bidang perniagaan yang diminatinya. Walaupun perjalanan yang dilalui agak berliku, ini tidak pernah mematahkan semangat beliau untuk terus maju ke hadapan

Factors influencing tourist’s satisfaction, loyalty and word of mouth in selection of local foods in Pakistan

Purpose – Local foods from the perspective of tourism play a significant role to attract tourists. Surprisingly, empirical evidence on food tourism is quite scarce. The purpose of this paper is to develop and investigate a conceptual framework on tourist satisfaction, loyalty and word of mouth (WOM) to select local foods in Pakistan. Design/methodology/approach – The study uses a quantitative approach while convenience (non-probability) sampling is used to collect a sample of 286 final responses using a survey-based questionnaire. The study employed exploratory factor analysis and confirmatory factor analysis to stabilize the factor structure. The conceptual model is then tested under the assumptions of structural equation modeling. Findings – The findings indicate that food quality, perceived environmental quality, perceived value and service quality has a significant impact on the tourist’s satisfaction. However, interpersonal interaction quality shows an insignificant influence on satisfaction. Moreover, satisfaction has a significant impact on loyalty while loyalty further shows a significant effect on tourist WOM. Overall, the authors found satisfaction and loyalty are the major contributors to the hypothesized model. Practical implications – The conceptual framework and study findings will support practitioners and researchers to understand the factors that influence a tourist’s selection of local foods. Additionally, the study provides a useful policy to gain long-term economic benefits for the tourism sector in Pakistan. Originality/value – To the authors’ best knowledge, this study is the first attempt to explore WOM behavior in tourism research focusing on the critical role of satisfaction and loyalty. The authors are certain that the findings will contribute significantly to the existing body of knowledge