Influence of marketing mix strategy in insurance business: The case of Kota Bharu

Malaysia has experience a low penetration for Takaful business despite many growing operators in insurance industry. After 25 years in operation, it is time that Takaful industry is evaluated in terms of its performance. This study provides better understanding on Takaful customer satisfaction in a case of Kota Bharu. Population of this study are customers who have subscribing family Takaful plans in selected Takaful operator at least one years’ experience based on convenience sampling method. A total of 196 questionnaires were distributed and 163 questionnaires were returned. Therefore, this study revealed that the Product, Pricing, Promotion, People and Process towards Takaful operator were positively influence customer satisfaction. Finally, the study found that the Process indicates as the most critical factor that influences customer satisfaction toward Takaful Operator.© 2019 Sciedu Pressfi=vertaisarvioitu|en=peerReviewed

Worsening work conditions and rising levels of job satisfaction? Measuring the happiness of academics in Japan

This paper explores some of the issues in measuring the satisfaction levels of academics, specifically academics in Japan, in both a synchronic and a diachronic manner. How can we measure if Japanese academics are happier than those in other professions in Japan today and how have their levels of satisfaction changed compared to twenty-five years ago