Impact of web and digital experience on the stickiness of third party hotel website / Nina Farisha Isa...[et al]

The rapid development and use of mobile technologies has changed the way of our everyday lives, especially individual that feel a sense of experience as a tool for enhancing task performance. In addition, mobile technologies also have changed the way marketers and consumers communicate. However, digital experience is still a largely unexplored concept in both hospitality research and practice. Drawing from the literature on human computer interaction in information system and flow theory in consumer behavior research, this study theoretically identifies and empirically explores the concept of flow through experience and its antecedents (i.e., web experience and digital experience on the outcome, and web stickiness) in the hotel context. Using eCommerce website and mobile technologies as the target, an offline and online survey will be conducted. This study contributes theoretically and empirically to the body of IS use research and has managerial implications, suggesting that web experience and digital experience is a necessary condition for stick to the websites. As a result, by improving user’s experience through digital applications is critical to build strong relationships with the consumers

An IPA assessment of international guests’ perceptions on hotel service operations / Anderson Ngelambong…[et al.]

The purpose of this paper is to examine international guests’ perceptions on the importance and performance of eight key areas of hotel operation. From in depth review of the literature, eight attributes of hotel operation were identified namely accommodation services, resort day activities, dining services, bar/lounge, night entertainment, airport transfers, check-in/out, and in-house service. The findings of the study are imperative to provide valuable information for hotel managements to improve their operation performance and guests’ satisfaction. Also, the results may present useful facts with regards to potential future expansion or reduction/removal in hotel operation services. The study was conducted at Batu Feringghi, Pulau Pinang with the participation of international guests at five hotels. A total of 110 questionnaires were returned from 150 distributed to the respondents who stay at the hotels. Due to missing values and alike, the sample was further reduced to 104 respondents representing a total rate of 69.33 per cent. An Importance Performance Analysis (IPA) technique was used to determine the importance guests assign to salient attributes and to assess their satisfaction with the hotels performance on each of the attributes. A mean statistic for each item was generated by using Excel Database before being plotted to the IPA grid presentation. The study found that among the eight attributes of the hotel operation bar/lounge was rated as the least importance. While in terms of guests’ satisfaction, night entertainment received the lowest mean ratings

The effect of Facebook use on academic job performance / Nina Farisha Isa... [et al.]

As an academic use of social networking sites (SNS) has been playing a vital role in the way of doing business in education industry. Therefore, the present study is to propose a concept of ‘task characteristics’ using task- technology fit model. In this regard, this paper extend knowledge from Lee and Lee (2018) model that examine the use of Facebook on office workers. However, there is still lack of study about the relationship between SNS use and job performance in the context of academic industry especially in hospitality and tourism faculty. Thus, this study has implications for academic industry that are concerned about formulating policies related to academic use of SNS