The student practitioner: developing skills through the marketing research consultancy project

This paper examines the perceptions of a group of undergraduate students undertaking marketing research consultancy projects for employers. The projects are informed by action learning. The author’s intention is to demonstrate that this method of learning facilitates a level of student skill development that more traditional marketing courses find difficult to achieve. Design/methodology/approach The study is underpinned by an interpretivist approach. Research involved students taking part in two focus groups during the consultancy and the completion of pre consultancy and post consultancy open ended questionnaires. Findings Findings suggest that the marketing consultancy project represents a way to help develop the general skills required by novice marketers. Students show an understanding of the importance of acquiring communicative, interpersonal, creative and team based skills. These assist them in developing a practical knowledge neglected by much existing marketing teaching. Research limitations/implications The findings although based on a small sample, indicate that marketing education if based on action learning, positively engages learners. The emphasis on practice suggests that experience, work place socialisation and tacit knowledge, are essential components of learning about marketing that often get overlooked in more traditional marketing courses. Originality/value This paper suggests that much established marketing education does not take sufficient account of experiential based learning and instead, is wedded to a model of teaching that sees marketing as being mainly about the transmission of administratively based knowledge. This paper argues that relying overly on the latter will not provide tomorrows marketers with an appropriate skill set for employment

Police practitioner views on the challenges of analysing and responding to knife crime

Knife crime remains a major concern in England and Wales. Problem-oriented and public health approaches to tackling knife crime have been widely advocated, but little is known about how these approaches are understood and implemented by police practitioners. To address this knowledge gap, this article draws on semi-structured interviews and focus groups with 44 police personnel to consider the processes and challenges of applying problem-oriented and public health approaches to knife crime. Findings show that knife crime was seen as a complex social problem which would not be solved by ‘silver bullets’; prevention was prioritised and the limitations of enforcement were widely acknowledged; there was an emphasis on understanding and responding to vulnerability and risk; discussion of ‘holistic’ and ‘whole systems’ approaches was evident (but these concepts were rarely defined); and the problem of serious violence was viewed as a shared, multi-agency issue that the police could not tackle alone. Various challenges were also evident, most notably around analysis of the drivers and patterns of knife crime and the evaluation of knife crime interventions. The article concludes by discussing the implications of the findings for knife crime prevention and the implementation and advancement of problem-oriented and public health approaches to policing

ARK-Virus: an ARK platform extension for mindful risk governance of personal protective equipment use in healthcare

In this demonstration we present the Access Risk Knowledge (ARK) Platform - a socio-technical risk governance system. Through the ARK Virus Project, the ARK Platform has been extended for risk management of personal protective equipment (PPE) in healthcare settings during the COVID-19 pandemic. ARK demonstrates the benefits of a Semantic Web approach for supporting both the integration and classification of qualitative and quantitative PPE risk data, across multiple healthcare organisations, in order to generate a unique unified evidence base of risk. This evidence base could be used to inform decision making processes regarding PPE use

Managing the transition to work: the role of the planning network in British town planning education

The development of town planning education in the United Kingdom can be traced back over at least sixty years and has always enjoyed a close relationship with practitioners, employers and the professional body, the Royal Town Planning Institute (RTPI). In order to ensure an intake of sufficient quality to a growing profession, the Institute offered its own exams until the 1980s and then initiated the current system of accrediting both undergraduate and postgraduate programmes of study. This system of accreditation emphasises the importance of relevant knowledge, skills and values as well as core and specialised studies. The vocational nature of town planning requires that graduates have the breadth of understanding as well as the practical skills in order to practice effectively. Thus accredited courses have over time developed strong links with employers and practitioners. Rapid developments in the scope and range of planning, and the skills needed to work in it, have reflected changes in public policy and growing number of agencies concerned with the built environment. The system of regular quinquennial visits to accredit courses has helped ensure that this acceptance of change has become part of the culture of planning schools

Pupil Cycle Time Distinguishes Migraineurs From Subjects Without Headache

Migraine is a neurological disorder characterized by paroxysms of head pain accompanied by trigeminovascular system activation and autonomic dysfunction. Diagnosis is currently based on clinical diagnostic criteria. Though physiological differences exist between migraineurs and non-headache controls, true physiological biomarkers have been elusive, especially for the full clinical spectrum of migraine, inclusive of chronic, episodic, and probable migraine. We used edge-light pupil cycle time (PCT) as a probe of the pupillary light circuit in migraine, paired with clinical assessment of migraine characteristics, and compared these to non-headache controls. We found significantly increased PCT in probable, episodic, and chronic migraine, compared to controls. Additionally, increased PCT correlated with the presence of craniofacial autonomic symptoms, linking pupillary circuit dysfunction to peripheral trigeminal sensitization. The sensitivity of PCT, especially for all severities of disease, distinguishes it from other physiological phenotypes, which may make it useful as a potential biomarker

Associations between socioeconomic factors and proinflammatory cytokines in children, adolescents and young adults: a systematic review protocol

INTRODUCTION: There is now substantial evidence of a social gradient in bone health. Social stressors, related to socioeconomic status, are suggested to produce an inflammatory response marked by increased levels of proinflammatory cytokines. Here we focus on the particular role in the years before the achievement of peak bone mass, encompassing childhood, adolescence and young adulthood. An examination of such associations will help explain how social factors such as occupation, level of education and income may affect later-life bone disorders. This paper presents the protocol for a systematic review of existing literature regarding associations between socioeconomic factors and proinflammatory cytokines in those aged 6-30 years. METHODS AND ANALYSIS: We will conduct a systematic search of PubMed, OVID and CINAHL databases to identify articles that examine associations between socioeconomic factors and levels of proinflammatory cytokines, known to influence bone health, during childhood, adolescence or young adulthood. The findings of this review have implications for the equitable development of peak bone mass regardless of socioeconomic factors. Two independent reviewers will determine the eligibility of studies according to predetermined criteria, and studies will be assessed for methodological quality using a published scoring system. Should statistical heterogeneity be non-significant, we will conduct a meta-analysis; however, if heterogeneity prevent numerical syntheses, we will undertake a best-evidence analysis to determine whether socioeconomic differences exist in the levels of proinflammatory cytokines from childhood through to young adulthood. ETHICS AND DISSEMINATION: This study will be a systematic review of published data, and thus ethics approval is not required. In addition to peer-reviewed publication, these findings will be presented at professional conferences in national and international arenas

Reducing bias in open-label trials where blinded outcome assessment is not feasible: strategies from two randomised trials

Abstract Background: Blinded outcome assessment is recommended in open-label trials to reduce bias, however it is not always feasible. It is therefore important to find other means of reducing bias in these scenarios. Methods: We describe two randomised trials where blinded outcome assessment was not possible, and discuss the strategies used to reduce the possibility of bias. Results: TRIGGER was an open-label cluster randomised trial whose primary outcome was further bleeding. Because of the cluster randomisation, all researchers in a hospital were aware of treatment allocation and so could not perform a blinded assessment. A blinded adjudication committee was also not feasible as it was impossible to compile relevant information to send to the committee in a blinded manner. Therefore, the definition of further bleeding was modified to exclude subjective aspects (such as whether symptoms like vomiting blood were severe enough to indicate the outcome had been met), leaving only objective aspects (the presence versus absence of active bleeding in the upper gastrointestinal tract confirmed by an internal examination). TAPPS was an open-label trial whose primary outcome was whether the patient was referred for a pleural drainage procedure. Allowing a blinded assessor to decide whether to refer the patient for a procedure was not feasible as many clinicians may be reluctant to enrol patients into the trial if they cannot be involved in their care during follow-up. Assessment by an adjudication committee was not possible, as the outcome either occurred or did not. Therefore, the decision pathway for procedure referral was modified. If a chest x-ray indicated that more than a third of the pleural space filled with fluid, the patient could be referred for a procedure; otherwise, the unblinded clinician was required to reach a consensus on referral with a blinded assessor. This process allowed the unblinded clinician to be involved in the patient's care, while reducing the potential for bias. Conclusions: When blinded outcome assessment is not possible, it may be useful to modify the outcome definition or method of assessment to reduce the risk of bias

Mix design considerations of foamed bitumen mixtures with reclaimed asphalt pavement material

In the present work, a mix design parametric study was carried out with the aim of proposing a practical and consistent mix design procedure for foamed bitumen mixtures (FBMs). The mix design parameters that were adopted in the study are mixing and compaction water content (MWC), compaction effort using a gyratory compactor and aggregate temperature. This parametric study was initially carried out on FBMs with virgin limestone aggregate without reclaimed asphalt pavement (RAP) material and a mix design procedure was proposed. This proposed methodology was also found to apply to FBMs with RAP. A detailed consideration was also given to characterising the RAP material so as to understand its contribution to the mechanical properties of FBMs. Optimum MWC was achieved by optimising mechanical properties such as indirect tensile stiffness modulus and indirect tensile strength (ITS-dry and ITS-wet). A rational range of 75–85% of optimum water content obtained by the modified Proctor test was found to be the optimum range of MWC that gives optimum mechanical properties for FBMs. It was also found that the presence of RAP influenced the design foamed bitumen content, which means that treating RAP as black rock in FBM mix design is not appropriate. To study the influence of bitumen and water during compaction, modified Proctor compaction and gyratory compaction were employed on mixes with varying amounts of water and bitumen. By this, the work also evaluated the validity of the total fluid (water + bitumen) concept that is widely used in bitumen–emulsion-treated mixes, and found it not to be applicable